DIRECTOR, CONTENT & CUSTOMER MARKETING

Data driven and detail oriented marketing leader with 20+ year record of achievement developing and managing strategic acquisition and customer retention programs that drive engagement and revenue growth. Analytical leader with robust track record of success in using campaigns analytics and reporting surrounding key KPIs of database growth, sales, engagement, and customer retention. Strong project, workflow management, prioritization, and negotiating skills. Collaborative work with many teams including Creative, E-commerce, IT, Merchandising, Finance and Legal. Continually focused on building relationships and promoting synergy across product lines to drive positive change, cohesive business approaches, and enhanced profitability. Areas of Expertise include: Professional Experience

PARK ’N FLY - PARK HOLDING PHI, Atlanta, GA 2022 to Present Email & Loyalty Marketing Manager

Provides leadership spanning various B2B and consumer-focused marketing disciplines; including: loyalty & corporate program design, digital marketing strategies, market segmentation and acquisition initiatives.

Consistently raises $230-250K monthly/ projecting 2.4MM+ annually through execution of effective email marketing campaigns and loyalty program growth.

Evaluate & execute all current PNF marketing initiatives to ensure that goals and objectives for the loyalty/VIP segments are established and met for each program.

Develop and manage the CRM calendar, ensuring email campaigns are scheduled in advance and align with business goals.

Collaborate with multi-channel teams to execute efforts and to maximize the effectiveness of campaigns. WNET NEW YORK PUBLIC MEDIA (PBS), New York, NY 2012 to 2021 Associate Director, Membership Experience (2018 to 2021) Provided comprehensive management and ROI strategy development of core marketing initiatives and annual fundraising events at iconic venues throughout the city, such as MSG, Carnegie Hall, Broadway, and Lincoln Center. Managed high-level decision-making for event direction and execution, including theme/concept development, vendor acquisition and negotiation, sales and sponsorships, and on-air and digital support management. Implemented measurement systems and KPIs to evaluate event benchmarks and outcomes and identify opportunities for improvement in ROI quantification methods.

Consistently raised $1MM+ annually through execution of dynamic, highly sought out events.

Developed high-performing teams and resolved critical operational issues to produce intended results.

Coordinated unique experiences with high-impact partners to drive traffic and achieve fundraising goals.

Mobilized and managed top-tier talent to achieve business objectives and standards for service delivery. Ruby Millien adzhft@r.postjobfree.com • 917-***-**** www.linkedin.com/in/rubymillien • 2003 Ocean Drive NW Atlanta, GA 30318

• Strategic Marketing Journey Mapping

• Customer Relationship Management

• Cross-Functional Team Collaboration

• Multi-Channel Marketing Strategies (Direct Mail, Digital, Social, Sponsored/Paid and Broadcast)

• A/B Split Testing & Data Segmentation

• Operational Forecasting & Budgeting

• Writing, Content Creation and Editing

• Consumer eCommerce

• Market & Trend Analysis, Data/Modeling, CRM &

Analytics

• Loyalty innovation and personalization strategy

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Ruby Millien Page 2

Senior Marketing Manager, On-Air Fundraising & Events (2015 to 2018) Leveraged marketing expertise to lead brand planning for digital and on-air fundraising through end-to-end campaign design and implementation, including content development for digital, print, social media, and e-commerce ads. Drove ROI through SEO/SEM optimization, social media, on-air ads, and email marketing strategies that generated increased e-commerce traffic. Managed synergies and collaboration across cross-functional teams in order to boost efficacy of campaigns.

Crafted executable growth strategies and marketing campaigns that exceeded annual targets and YoY revenue growth.

Ensured cohesive and strategic development plans to drive disciplined growth and strengthen customer and partner relationships; managed external relationships with outside partners including vendors, suppliers, and strategic alliances. NJTV Membership Senior Specialist, Basic Membership (2014 to 2015) – NJTV Membership Specialist (2012 to 2014) During my tenure as the NJTV Membership Specialist, I reactivated 40% of NJN's deep-lapsed file (120+ months); with a 60% retention rate in year 2. I continuously, monitored and analyzed direct mail and online marketing campaigns; and projected/ forecasted yearly goals and budgets related to upcoming Retention & Acquisition campaigns. Lastly, I developed the NJTV sustainer membership program; from inception to execution.

Conceptualized and launched new sustainer membership program resulting in immediate and significant boost in new memberships.

CONDE’ NAST, New York, NY 2011 to 2012

Consumer Marketing Manager

Recruited to monitor, analyze, and report results for direct mail campaigns focused on Wired and Glamour magazines, achieving promotion to senior-level specialist within first year. Utilized analyses to present findings related to effectiveness of new and existing campaigns and to develop realistic forecasts and projections for annual goals and budgets governing acquisition and retention initiatives. Gathered insights and maximized ROI for precise and strategically targeted campaigns for membership growth, driving continuous increase in new and retained subscriptions.

Assisted in establishment of KPIs and effective measurement systems and led teams in achievement of performance goals.

Ensured clear and cohesive brand messaging that reached targeted audience through effective editing of concepts and direct mail presented by designers and copywriters.

WENNER MEDIA, New York, NY 2008 to 2011

Consumer Marketing Manager, New Business Development Developed marketing frameworks and directed teams in creation and integration of brand identification, market positioning, and value propositions for Rolling Stone, UsWeekly, and Men’s Journal magazines. Established governing competencies and processes required to grow effective and efficient marketing organization, working in conjunction with senior leadership teams to define corporate goals and strategies. Managed effective new business schedules and programs to ensure overall profitability, revenue growth, maximum market penetration, brand awareness, and client retention. Maintained and administered operating budgets and allocation of resources for marketing investment in email, social media, e-commerce, and advertising campaigns.

Delivered data-driven presentations and analysis reports for multiple mediums, such as internet, direct mail, and insert cards, regularly exceeding budgeted projections.

Increased ROI on insert and direct mail response with solid pricing and creative testing.

Provided high-level oversight of designers’ concepts, art direction, and copy editing of marketing initiatives, including banner ads, order pages, SEO, insert cards, and direct mail collateral. Earlier Marketing Successes:

Assistant Circulation Manager, Retention, Billing, & Gifts, TIME OUT NEW YORK Publicity Manager, Branding Communications & Press Contact, FROM HERE TO FAME PUBLISHING Retail Marketing Representative, COMPLEX MEDIA MAGAZINE Assistant Media Planner, SPARK FOUNDRY (formerly MEDIAVEST SPARK and MediaVest WorldWide) Ruby Millien Page 3

Education and Credentials

B.S. in Marketing & Advertising Communications, Fashion Institute of Technology, New York, NY Technical Proficiencies: CRM Salesforce Blackbaud’s Team Approach Kable Fulfillment HubSpot Marketo Adobe Analytics CDS’ Easy Suite CDS’ Snapshot MRI Nielsen/Mediamark Excel PowerPoint

SharePoint Google Analytics Google AdWords Google AdSense SQL MailChimp Active Campaign

CallRail Convio Basecamp Slack Trello Dropbox Instagram Twitter Facebook Zoom Workday

Microsoft Teams RingCentral Cisco Webex

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