MARKETING ANALYST Euromonitor International (Market Research and Publishing Company) - London, England Contract Assignments, 1996-1998 PROFILE

Versatile, creative, and strategic marketing manager with over 17 years of experience designing and managing impactful brand strategies. I bring a rich international educational and professional experience and a history of consistently achieving successful outcomes in diverse, collaborative work environments. With a minimalist design approach and strong communication skills, I thrive in dynamic settings, taking an analytical and innovative approach to problem-solving. With a track record of driving growth and creating valuable user experiences, I offer a unique blend of design, technical, and business expertise.

Lead end-to-end marketing, communication, and global brand management for Foodmate, actively supporting company growth and structural changes.

Spearhead end-to-end marketing, branding, and communication planning.

Create and manage email campaigns utilizing Campaign Monitor, Pardot, Marketo, and HubSpot.

Manage digital marketing and social media campaigns, leveraging platforms such as SproutSocial.

Collaborate with sales teams to create informative presentations for sales meetings and conferences.

Manage PR, ad creation, vendor relationships, and industry conferences, achieving consistent brand visibility.

Orchestrate successful trade shows, sponsorship programs, and client appreciation initiatives.

Initiated and executed the corporate responsibility program, partnering with non-profit organizations.

Contributed to revenue growth from $2M to over $120M in eight years, reporting directly to the CEO.

EXPERIENCE

GLOBAL MARKETING AND COMMUNICATIONS MANAGER Foodmate US ( A Duravant Company) · Greater Atlanta Area Feb 2013 - Present (Marketing and Communications Manager - Feb 2019 – Jun 2022 / Marketing Manager - Feb 2013- Feb 19) MARCOM CONSULTANT INhouse Design · Greater Atlanta Area Jan 2011 - Present

Translate client vision into impactful brand and integrated marketing solutions.

Provide creative direction, conceptualization, and intelligent design implementation.

Develop aesthetically pleasing and intelligent design solutions that weave narratives, instill customer trust, and drive sales.

Consulting companies on how to structure their in-house marketing team and marketing efforts.

Teaching companies how to cultivate customer trust through aesthetically pleasing design that tells compelling stories.

Deliver successful projects spanning diverse scopes and industries, including cosmetics, architecture, commercial construction, IT, manufacturing, and the recruitment sectors.

MARKETING MANAGER Hermosa Companies · Atlanta, Georgia May 2009 - Feb 2011

Oversaw marketing, vendors relations and office management.

Managed client liaison, presentations, and RFP submissions, specializing in the government and healthcare industry.

Cultivated partnerships with government agencies, associations, and managed PR efforts, reporting directly to CEO..

Contributed with accounting and company budgeting reports. MARKETING DIRECTOR Peleman Industries · Alpharetta, Georgia May 2008 - March 2009

Directed creative and marketing teams, enhancing brand integrity across B2C and B2B divisions.

Managed and empowered a cross-functional team of 8-12 members to optimize brand integrity and awareness among target consumers, partner groups, and media relations across the US, Canada, and South America.

Managed email marketing campaigns utilizing platforms like Pardot and HubSpot

Utilized Adobe Creative Suite, HubSpot, and Pardot for demand generation.

Orchestrated corporate and sales pitch presentations, ensuring persuasive and engaging delivery of crucial messages.

Reported directly to the CEO, playing a pivotal role in shaping strategic marketing initiatives and fostering effective collaboration across departments.

CREATIVE MARKETING MANAGER National Financial Services Group · Alpharetta, Georgia Feb 2007 - April 2009

Provided corporate marketing strategy and support, aiding over 120 financial advisors.

Managed compliance, advertising, and trade show coordination, ensuring content compliance.

Coordinated website administration and email marketing, utilizing a proprietary platform.

Led conference attendance, team management, and educational session plannings.

Market research and analysis for the company’s Annual Consumer Market Report, significantly enhanced my analytical skills and industry knowledge in Consumer Electronics Appliances, Pet Food, Pharmaceutical, and Tissue and Personal Hygiene Markets.

Reported directly to the Project Lead Director, ensuring seamless coordination and communication.

SILVANA PATERNO

CREATIVE AND STRATEGIC MARKETING MANAGEMENT

EDUCATION

COLLINS COLLEGE Phoenix USA

Bachelor of Arts in Visual Communication

Graphic Design / concentration in Business Marketing UNIVERSITY OF WESTMINSTER London UK

School of Art, Media & Design

Diploma of Higher Education in Mixed Media Art

BIRKBECK COLLEGE, UNIVERSITY OF LONDON London UK Certificate in Media Practice

CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN London UK Fine Art & Fashion Technology Design Certificate

UNIVERSIDADE ANHEMBI-MORUMBI São Paulo, Brazil

Fashion Merchandising first year undergraduate

TECHNICAL SKILLS

Adobe Suite: InDesign, Illustrator, Photoshop, Acrobat.

Apple / PC Office Suite, Pages, Numbers, Keynote.

WordPress, Elementor.

CRM tools and Marketing automation lead generation and management tools such as SalesForce, Pardot, Marketo, Wrike, SproutSocial, HubSpot. CORE COMPETENCIES

Online Marketing

Organized

POP / POS

Photography

Planning and Strategy

Positivity

Presentation Design

Presentation Content Analysis

Print Design

Problem Solver

Project Management

Promotional Design

Public Relations Management

Reliable

Research

Resourceful

Result Oriented

ROI Tracker

Sales Department Support

Social Media Management

Story Telling

Strategic Thinker

Talent Manager

Team Management

Trade Show Management

Typography

Vendor Relationship Management

Website Design and Content Management

CREATIVE AND STRATEGIC MARKETING MANAGEMENT

Complete list of previous experiences, and endorsements available on LinkedIn. Professional References available and furnished upon request. Please call or send me an email with your request. Thank you! adzh0k@r.postjobfree.com 770-***-**** linkedin.com/in/silvana-paterno Additional Languages

Portuguese (fluent · writing, reading, speaking)

Spanish (advanced level · reading and speaking)

Multiple Citizenship · US Luxembourg Brazil

Active Member The American Marketing Association

Professional Certified Marketer® (PCM®) Marketing Management certification - recertification in process-September 2023 Adaptable

Analytical

Agency Relations

Brand Development

Brand Management

Catalog Design

Collaborative

Color Theory

Conceptualization

Content Development

Copywriting

Creative Thinker

Crisis Manager

Data Analysis

Digital Marketing

Entrepreneurial

Email Marketing

Event Management

External Communications

Graphic Design

Insightful

Integrity

Internal Communications

Layout Design

Marketing

Marketing Research

Marketing Automation

Merchandising

Snapshot of Accomplishments and Expertise

Crafted and executed end-to-end marketing, branding, and communication plans and materials, aligning them with overarching business objectives.

Proficiently managed email campaigns using Campaign Monitor, Pardot, Marketo, and HubSpot, ensuring targeted and effective outreach.

Spearheaded digital marketing initiatives and harnessed the power of social media platforms like SproutSocial to enhance brand visibility.

Collaborated closely with sales teams, creating compelling presentations for sales meetings and conferences to support their success.

Successfully organized and managed trade shows, sponsorship programs, and initiatives aimed at client appreciation.

Demonstrated commitment to corporate social responsibility by initiating and executing partnerships with non-profit organizations.

Played a pivotal role in driving remarkable revenue growth, overseeing a substantial increase from $2M to over $120M in just eight years, reporting directly to the CEO.

SILVANA PATERNO

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