Prepared for Hiring Manager

JENNIFER L Willard

Dear Team Hiring Manager, As a Regional Director of Marketing and Sales, I have a proven track record of developing and executing successful marketing strategies that drive business growth and enhance brand visibility. With over 15 years of experience in marketing leadership roles, I possess a dynamic and diverse range of skills and experiences that include: Strategic planning: I am skilled in developing comprehensive marketing plans that align with business goals and objectives, and in identifying and capitalizing on emerging market trends and opportunities. Brand management: I have extensive experience in building and managing brands across multiple channels, including digital, social media, and traditional media. Digital marketing: I am adept at leveraging digital channels to drive traffic, generate leads, and increase customer engagement, using techniques such as SEO, SEM, PPC, and content marketing. Team leadership: I have a proven ability to build, motivate, and lead high-performing marketing teams, and to work effectively with cross-functional stakeholders to achieve common goals. Data analysis: I am highly skilled in analyzing marketing data to derive insights and inform decision-making, using tools such as Google Analytics, CRM systems, and marketing automation platforms. Communications: I have excellent written and verbal communication skills and am experienced in creating compelling marketing messages that resonate with target audiences. Overall, my experience and skills make me well-suited to lead marketing efforts for an organization that is looking to drive growth and build a strong brand presence. Thank you for your consideration and for the opportunity to present myself to your organization as a candidate for this amazing position. Sincerely, Jennifer Willard

7-6-2023

S K I L L S

Highly accomplished and results-driven Marketing and Sales Director with a proven track record of success in driving revenue growth, building strategic partnerships, and maximizing brand visibility. Adept at formulating and executing innovative marketing strategies to optimize market penetration and increase customer acquisition. Skilled in leading high-performance teams, fostering collaboration, and driving sales performance to surpass targets. Possessing exceptional communication and negotiation skills, with a deep understanding of consumer behavior and market trends. Out of the box thinker who is enthusiastic, committed to delivering exceptional customer experiences and maintaining long-term client relationships. Demonstrated ability to analyze market data, identify opportunities, and develop tailored solutions to meet business objectives. Seeking a challenging leadership role to leverage expertise and drive transformative growth in a dynamic organization.

E X P E R I E N C E

Sales and Brand Executive, Hilton Grand Vacations, Myrtle Beach, SC

April 2022- Present

Enthusiastically and effectively present and sell vacation products to new clients. Responsible for presenting a professional sales representation of products and services to exceed the company and sales goals. Maintain leads and disposition. Set a high standard level of performance regarding cancellations and default rates. Represents the product and Hilton with the highest degree of professionalism and integrity. Work both individually and in a team of Sales professionals to achieve goals. Attend all departmental sales training and development programs.

ACAM- Corporate, Associa Management – Waccamaw Management, Myrtle Beach, SC

October 2020- April 2022

Accredited Community Association Manager. Manage and directed the project activities of the Homeowner Experiences. Manage projects and programs including owner outreach campaigns, management of servicing and transitions, departmental infrastructures, development and management for the Associations that govern the communities. Work collectively and collaborate with the Boards of Directors to organize and facilitate the development of their community, implement developing strategic processes and procedures to create community harmony.

Regional Manager of Marketing-Myrtle Beach Region, BEAZER Homes, Atlanta, GA

Dec 2018-March 2020

Managed and directed regional Marketing and associates; was the local market brand ambassador; ensuring implementation and effective timely strategic communications and program execution. Coordinated, developed and executed solid themes and production opportunities and strategies for new business growth, partnerships, on-site events, development and the regional activities of marketing for nine (9) BEAZER communities. Interfaced with New Home Information Manager to develop and spearhead content, communications and updates for consumers. Acted as the main liaison for partner groups including Coastal Realtors Assoc., Horry Georgetown Builders Assoc., Chamber of Commerce and more. Increased realtor engagement more than 40%.

Director of Sales & Marketing-NASCAR Racing Experience, Myrtle Beach Speedway

Dec 2017- Sept 2018

Managed and directed the activities of the Marketing and Sales Department including sales and sponsorships. Included direct sales and bookings of groups for T&T, SMERF, OTA and B2B. Coordinated, booked, managed and executed all groups, events, private functions and normal internal and external marketing and sales efforts, including launching development and implementation of new marketing and sales initiatives, relationships, strategies, designs and plans for the Speedway, NASCAR Racing Experience, the 2018 Horry County Fair and all events including 2018 NOPI National car shows.

Assistant Director of Marketing Region, Bluegreen Vacations Corporation, National Sales & Marketing

Dec 2014-Dec 2017

Strategically produced to keep regional production inline, managed and directed the day-to-day operations of a marketing teams (up to 300 associates in total and 100 associates daily). Solid and proven track record of mass revenue and guest tour generation. Developed solid opportunities and strategies for new business growth, partnerships, events, development, and the regional activities of marketing Facilitated and managed all internal and external, including In-house marketing and sales efforts along with the DOM; including development and implementation of all new marketing plans of action and sales initiatives, owner parties, marketing strategies, designs, infrastructure and plans for the region. Including oversight of In-house marketing, guest flow, tour averages, APG’s and production.

Manager of Marketing and Sales, Medieval Times Dinner & Tournament USA, Inc., Myrtle Beach, SC

Oct 2005 - December 2014

Managed and direct the activities of the Marketing and Sales Departments and team, report directly to the Sr VP, General Manager and VP of Marketing and Sales. Produced/maintained an annual department budget of more than $700,000, including processing of department invoices and maintaining AR/AP for the department to slash costs and produce more efficient results. Coordinated and managed all internal and external marketing and sales efforts, directed all Group sales efforts for T&T, SMERF and B2B, served as the main brand ambassador and strategist for development and implementation of new marketing and sales initiatives, strategies, designs and plans for the theater. Developed and maintained various databases for mailings. Managed all aspects of advertising: outdoor advertising electronic advertising and print advertising including production, designs and placements. Formulated, designed, and produced printed materials necessary for the business including: brochures, pamphlets, letterhead/business cards, invitations, cards, POS, posters, flyers, promotional items, coupons, press releases and media/identity kit items for the attraction. Attended Chamber, Hospitality, and other related Sales and Association meetings. Representative for a variety of consumer, leisure, group and travel trade shows.

E D U C A T I O N A N D A C T I V I T I E S

Interdisciplinary Studies, focus on Regional Transportation Coordination, Development, & Education, Coastal Carolina University, Conway, SC. Including South Carolina State Teaching Certificate and EEE (Education Exit Exam)

ACAM- Accredited Community Association Manager

OSHA Certification (30 hour course) Valid from: 2019-2024

South Carolina Notary Public

Florida Atlantic University, Certificate in Hospitality & Tourism Management, April 2020

Certified CEU’s in the Art of Hospitality-Horry Georgetown Technical College

Certified Hospitality Agent-Myrtle Beach Area Chamber of Commerce

Certificate for Strategies to Increase Transit Ridership Workshop-University of Wisconsin, Milwaukee, Center for Transportation Education and Development

Certificate for Transportation Management, University of Wisconsin, Milwaukee, Center for Transportation Education and Development

Certificate for Leadership and Management, MBAHA Leadership Program

Certificate of Training: The Disney Institute -Imagineering

Myrtle Beach Area Chamber of Commerce–I.C.E. Award Winner for the Most Incredible Customer Experience- Individual in Attractions/Entertainment.

A F F I L I A T I O N S/ E X T R A C U R R I C U L A R

2018-present member of Horry Georgetown Home Builders Association

2018-present member of the Coastal Carolina Realtors Association

2015-Present member of SKAL - Skål International is the only professional organization promoting global tourism and friendship. It is the only international group uniting all sectors of the travel industry.

2010-Present-active member of Myrtle Beach Chamber’s GS Scene

2003-Present active member of local organizations: CNC, GSHSA, and AAF

2010-2014 serving committee member for Myrtle Beach Area Chamber Marketing Committee & CVB Group Sales committee

2006-Present-serving committee member for Myrtle Beach CVB Fulfillment committee

2008-2012 Press and Media Director for the Miss Myrtle Beach Scholarship Pageant, Ms. America circuit

2008-2014-active member of SCSAE, NCAE, SC Teacher’s Association, SC Council for the Social Studies

2006–2014-active member of ABA, North Carolina Motorcoach Association, Motorcoach Association of South Carolina and Virginia Motorcoach Association

2001-2005-Member and Troop Leader, Girl Scouts-USA

REFERENCES AVAILABLE UPON REQUEST.

JENNIFER L. WILLARD

Cell Phone: 843-***-**** E-mail: adzgx1@r.postjobfree.com

Linkedin: www.linkedin.com/in/mbmarketingprincess/

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