MICHAEL VICTOR LANCE

Call Me: 702-***-****

Email Me: adzgrp@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/michaelvlance My Portfolio: https://bit.ly/MICHAELVICTORLANCECOPYWRITER SKILLS

Copywriting, Copy Editing, Storytelling, Scriptwriting, Content Strategy, Digital Marketing, Email Marketing, Artificial Intelligence, Project Management, Microsoft Office, Adobe Creative Suite PROFESSIONAL SUMMARY

Highly adaptable, persuasive storyteller with 10+ years of experience crafting compelling copy and content that converts. Skilled at developing engaging messaging and narratives across email, website, and social media marketing campaigns for both B2B and B2C. Adept at boosting brand awareness and achieving business goals through big-picture thinking, and cross-department collaboration.

PROFESSIONAL EXPERIENCE

HYPE! Media Digital Marketing Agency, Oranjestad, Aruba — Copywriter & Digital Marketer 2012 - Present

Full-service Digital marketing agency specializing in copywriting, content marketing, social media, and marketing automation

● Wrote conversion-optimized landing page copy for 15+ clients in industries including SaaS, e-commerce, financial services, and retail

Increased submissions by 35%

Consistently surpassed sales goals

● Crafted conversion-focused email campaigns and sequences

Improved open and clickthrough rates by 20%

Routinely expanded customer's email customer lists

● Created engaging social media posts and ad copy

Drove 10x increase in engagement

Expanded client's follower base

Deloitte Digital, Oranjestad, Aruba — Copywriter & Digital Marketer 2017 - 2018 Leading digital consulting agency and creative studio

● Developed content strategy and messaging for integrated campaigns

Crafted consistent messaging and narratives for multi-channel advertising campaigns tailored to brand voice

Boosted click-through rates 30%

● Authored scripts, social media posts, website copy, emails, and blog articles

Consistently generated 5-6 figure impressions

Generated exposure for web pages, videos, and email campaigns

● Wrote creative campaign briefs guiding overall positioning, tone, and visual identity to align cross-channel content

Expandeer Digital Agency, Oranjestad, Aruba — Copywriter & Digital Marketer 2016 - 2017

Boutique digital marketing agency specializing in copywriting, SEO, web development, branding, and social media marketing

● Crafted email campaigns and newsletters

Conceptualized multiple campaigns for a variety of client types

Improved open rates by 25%; increased sign-ups by 48%

● Managed a team of 2 junior copywriters/digital marketers

Mentored them on ideation, content creation, and editing for clients

Coached them to consistently create increased traffic and conversions

● Collaborated with art directors, designers, and strategists to produce cohesive campaigns

Worked with international outsourcing designers, data analysts, and ad specialists

Co-owned digital campaigns that consistently garnered winning KPIs and ROI's EDUCATION

New Horizons Regional Education Centers — Information Technology, Multiple Certifications

2004-2006, Ft. Lauderdale, FL

Gained multiple certificates of completion for courses in Microsoft system engineering, security, networking, ethical hacking, and more.

CERTIFICATIONS

Copywriting for Content & Course Creators, Genuine Copywriting - Effective Copywriting That Gets Results, Active Measures - Secrets of Covert Influence, Inside Secrets to Becoming a Highly-Paid Copywriter, Hootsuite Platform Certification, Learn How to Write and Self Publish Your Book, Social Media Mastery 2023 - Increase Customer Conversion Rate, 19 Copywriting Secrets to Convert Leads into Customers, Authoring 101, Master Persuasion & Influence - Hypnotic Communication Skills, Inbound Marketing Optimization, HubSpot - Social Selling Certification, Hootsuite Platform Certification, 7 Lessons on Writing for Becoming a Standout Writer, Content Calendar Strategy - Write Content You Can Re-Use, Digital Marketing Roadmap to Creating a Viral Brand, Grow Your Sales with Conversion Rate Optimization (CRO), How to Write a Landing Page, Psychology of Persuasion - How to Convince People Easily, Sales Funnel

- Creating a Sales Funnel Using Thrive Architect, Certificate in Writing Letters and Proposals, Grant Writing - Keys to a Successful Proposal, Writing Grants Applications for Nonprofit Organizations, Scarcity Marketing - Increase Your Sales Without More Traffic, Copywriting 101 Essential Copywriting Skills for Success, and more.

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