Tosin Adejuwon

LinkedIn Profile: linkedin.com/in/tosinadejuwon

adzgbc@r.postjobfree.com

SUMMARY

Multi-cultural growth Public Relations, and communication professional with over 10 years of experience in communication, media, planning and formulating strategies for businesses.

COMPETENCIES

Public Relations Strategy Market Research Marketing Communication Digital Marketing Communications Strategy Project Management

TECHNICAL SKILLS

- Proficient in Canva, and Microsoft Office (MS PowerPoint, MS Excel, MS Word, MS Teams).

- Experienced in using digital communication tools like Zoom, WhatsApp, Teams and business systems like CRM.

WORK HISTORY

Head, Public Relations and Communication Bluebird Communications Limited May 2017 – August 2022

Key Achievements

Business Lead, transit advertising unit of the business that recorded over 13 million in profits over 9 month period.

Developed the media strategy for the first medical facemask and it earned over 10m impressions in earned media (local and foreign).

Designed the marketing strategy that increased the SOV and 15% SOM of the African Alliance Insurance in 2019.

Budget Management and Expenditure: Expertly managed budgets for various projects, events, and initiatives.

Implemented strategic cost-saving measures that resulted in a minimum of 35% profit for all clients' campaign budgets.

Project lead, IFC World Bank Lighting Africa behavioural change campaign on fossil fuel lighting project

Strategic Communications Lead, EU publicity campaign in Nigeria across 3 geopolitical zones in Nigeria.

Organized a stakeholder meeting to quell an impending crisis for a leading insurance firm.

Developed the marketing strategy that improved FBNQuest Trustees' YoY business.

PR/Communications Lead, 2019 EU publicity/brand awareness campaign in Nigeria with over 10 million reach across digital and offline media.

Successful publicity and strategic support for Nigeria Solidarity Support Fund’s fundraising event with over N100m donations from partners.

Task Execution

Developed a communication plan for Signal Alliance HoldCo transitioning PR campaign.

Developed tactics and execution plans for the launch of the first medical facemask in Nigeria; the OCare facemask.

Lead the team by setting goals, role delegation, objectives, establishing priorities, & executing ideas on the OCare strategic communication campaign.

Oversaw the allocation of resources, ensuring cost-effectiveness and adherence to financial targets.

Organised press conferences and pitched media stories for Nigeria Solidarity Support Fund’s WeNaija campaign

Managed to develop, implement, and integrate a strategic communications plan on social media and offline media.

Broadened brand awareness and increased the visibility of media and PR programs.

Studied market trends to identify leveraging opportunities for clients.

Brand Management; Media & Public Relations Bluebird Communications Limited June 2014 – May 2017

Key Achievements

Team Lead, brand activation for the LAPO agent banking campaign which ran for 3 months.

Media & Public Relations Manager for the Lighting Africa project; an IFC / World Bank behavioural change campaign geared to provide safe, efficient, and cost-effective lighting solutions for people who are living off-grid.

Digital media Manager, the Legacy Series radio show with Chico, powered by FBNQuest Trustees on Classic 97.3 FM

Gained a 20% increase in listenership in 8 weeks.

Task Execution

Planned, developed, and implemented communication strategies for Sigma Pensions, Pal Pension, WEMA Bank, FBNQuest Merchant Bank, 9ja Café Rhum etc.

Established and maintained a good relationship with the key stakeholders to ensure campaign effectiveness.

Organized events including press conferences, exhibitions, open days, and press tours.

Prepared Weekly Media Intelligence reports on all accounts managed.

Brand Executive (Strategy & Business) NOVELPOTTA Y&R (Y&R Group Worldwide) Jan 2014 – May 2014

Key Achievements

Spearheaded the Product Launch & Activation for MRS Oil, Katoka Herbs with over 5 million reach on social media after the launch.

Developed the communication strategy and managed the execution plan for MRS Under 12 football championship in 2014.

Task Execution

Provided leadership to the Marketing and Sales team by delivering innovative brand marketing solutions.

Responsible for strategizing, planning and deployment of all communication strategies, optimization, and engagement activities across all selected platforms.

Mapped out detailed processes to ensure consistent and coherent brand visibility in the market.

Initiated customer survey & research analysis to discover strategic consumer insights.

Brand Management Trainee SilverBullet PR Jan 2013 – Dec 2013

Key Achievements

In August 2013, my team and I successfully pitched and won the contract to plan the launch of the LG MULTI V, IV, industrial AC to the desired target consumer.

Drafted all post-campaign evaluation reports to the Corporate Communications team at LG Electronics

Served as a team member on the DHL’s strategic Communication Plan (Quinton Fortune’s visit)

Task Execution

Media monitoring and management of all public relations activities of LG products, MRS Oil, and DHL

Performed research and market analysis activities for clients.

Intern Vanguard Media Limited May – October 2009

Key Achievements

News writing and reporting for the Judiciary desk.

Wrote front-page news that was published.

Worked with the news editor to gather, research, and edit news stories for the Judiciary page.

EDUCATION &TRAINING

MSc. Advertising and Marketing 2022 (In-view) University of Hull, United Kingdom

MSc. Mass Communication 2017 University of Lagos, Akoka

B.A (Hons) Mass Communication 2010 Olabisi Onabanjo University

Fundamentals of Marketing Communications 2015 Association of Advertising Agencies of Nigeria

Advertising Development & Execution 2014 Advertising Practitioners Council of Nigeria

The Public Relations Master Class 9 2013 Public Relations Consultants Association of Nigeria

PROFESSIONAL MEMBERSHIP

Associate Member Nigeria Institute of Public Relations (NIPR) 2018 – date

Professional Member Advertising Practitioners Council of Nigeria (APCON) 2013 – date

CIPR Student Member Chartered Institute of Public Relations June 2023 - date

LANGUAGE SKILLS

Fluent in the English language, proficient in the Yoruba language, and conversational in English and Yoruba language.

Utilized language skills in project management, such as communicating with international students and collaborating with international partners during the HUBS Talent Powerhouse and other multinational projects.

Developed cross-cultural communication skills through interactions in multiple languages.

VOLUNTEERING

Award of Participation, The Green Room Project, a sustainable living project among the University of Hull business students 2022

Course Representative University of Hull 2022

Volunteered with the Faculty of Business, Law and Politics, University of Hull in support of international students' education initiatives.

Contributed as project lead, for HUBS Talent Powerhouse, an event meant for showcasing the professional qualifications of international students.

Led projects focused on international student engagement, resulting in increased participation numbers of international students in the HUBS Talent Powerhouse project.

Communication/Media Volunteer Threshing House Ministry 2018

Media Volunteer Stand To End Rape 2015

Student Representative Council Member Olabisi Onabanjo University, Ago-Iwoye 2010

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