S. Todd Duclos

** ********* **** ****, ****. MA 617-***-****

Linkedin.com/in/todduclos adzfvn@r.postjobfree.com

Marketing and Strategy Executive

Marketing Technology Innovation Business Leader & Change Agent Strategic Direction

Executive leader with expertise in technology and innovation that enables business growth, delivers competitive advantages and drives market share. A respected influencer, engaged communicator, and positive change agent adept at negotiating buy-in and facilitating cross-functional alignment. Highly skilled at collaborating with all organization members to achieve business and financial objectives. Instrumental in streamlining and improving processes with technology and innovation and leading sizeable organizational change. Nimble business professional with remote teams and international experience.

Areas of Expertise:

Marketing

Innovation

Strategic Planning & Analysis

Team Management

Communication Strategy

Social Strategy and Planning

Global Process Improvement

Cross-Functional Leadership

Strategic Partnerships

Change Management

M&A Due Diligence

Thought Leadership

PROFESSIONAL EXPERIENCE

Loyal Source, Orlando, FL (Remote) 12-2020 - present

Vice President Marketing

I have helped Loyal Source to rebrand from a healthcare staffing company to a solutions company. Additionally, we are driving a more enterprise-level marketing strategy. We have helped to plan social postings for months and increased our external PR with our agency. I grew the team from five members to 15-20 members. We are in the process of a digital transformation to Salesforce Sales Cloud and Marketing Cloud. This has resulted in changes to unify the sales and recruiting process. As we adjust the go-to-market strategy to one of the solutions, we see an increase in client engagement and candidate awareness.

OPS (Optomi and Provalus), Atlanta, GA 12-2020 - 6-2021

Vice President IT

I was responsible for creating an IT department and converting it to advanced enterprise and digital systems that formed a more integrated and simplified solution for the firm. I was primarily the architect of the new systems strategy to enable more consistent outcomes and better use of their existing systems and partners. I reported to the CEO and worked across the executive teams to allow their priorities to be accomplished in a systematic and focused process.

Lucas Group, Atlanta, GA 12-2019 - 5-2020

Vice President Digital Strategy and Innovation

I was responsible for the re-imagination of the Bullhorn CRM solution and for the efforts to create a more robust digital marketing team. We were tasked with growing a company from $120M to over $300M, through a wallet share growth program that included increasing contract staffing solutions as a more significant part of our Human Capital Management goals. I worked with the executive team to accomplish their goals and professionalize our branding, PR, social and marketing efforts. Efforts were interrupted by a global recession.

BULLHORN, Boston, MA 201*-****-**** – 10/2019

Director, Enterprise Alliances and Salesforce.com

Drove business development efforts through new partner acquisition while managing and maintaining a strategic relationship as an Independent Software Vendor (ISV) partner of salesforce.com. Managed the client integration process into Enterprise Pricing Strategies, Enterprise Transformation Solutions, and the adoption of integrated technology solutions such as Al and Chatbot.

Led the Salesforce Alliance into a new micro-industry focus, enabling new opportunities to develop Go-To-Market strategies and a roadmap for the partnership.

Evaluated product viability and strategic direction for implementation and roll-out, including roadblocks and workarounds.

Expanded the marketplace solutions in the portfolio and leveraged them to grow client relationships.

Build temporary and remote teams for special projects and collaborate cross-functionally. Effectively influence project outcomes to support long term strategic company goals.

Partner with C-Level and senior leadership to drive the strategic vision across the organization.

RANDSTAD USA, Atlanta, GA 201*-****-**** – 2018

Vice President, Innovation Strategy

Drove new product acquisition, development, and adoption of products that deliver cutting-edge HR technologies that enabled clients to best address their business needs. Directed enterprise-wide innovation strategy under the direction of both the Chief Innovation Officer and the Chief Digital Officer. Led and provided direction to remote matrix teams that represented business, operations, and technology programs.

Conducted due diligence for a $429M Monster acquisition as part of a seven-person special projects team.

Spearheaded post-acquisition collaboration and integration process to onboard new executives, identify fresh opportunities and prioritize project initiatives.

Lowered operational costs (33%) while maintaining existing Monster revenue by negotiating a new-user cost structure.

Built the foundational technology and strategy required to grow talent acquisition capabilities to remain at the forefront of the staffing industry. Increased the adoption of video interviewing tools and socialized tech platforms across the company to drive innovation and efficiency for clients and job seekers.

Partnered with European counterparts to develop and roll out Randstad’s proprietary “Tech and Touch” strategy which balances technology and innovation appropriately with live and personal contact.

Decreased candidate recruitment costs 45% by the identification and implementation of new technology strategies.

Awarded “Performer” in the US in 2018

THE MOSAIC COMPANY, Tampa, FL 201*-****-**** – 2016

Manager, Customer Acquisition

Pioneered a unified and standardized global Salesforce CRM that spanned sales, marketing, analytics, supply chain, and customer support. Led up to 20 developers, business analysts, and administrative professionals in implementation, architecture, product development, and governance. Evangelized benefits of new processes and programs through strategic internal communications and aligning stakeholders across business lines to address concerns and overcome resistance to change.

Led immense operational change around the forecasting a contracted ton that impacted the global sales and marketing operations teams. Analyzed complex global processes to identify optimum point to ingrate new technology innovation.

Maximized Salesforce functionality and ROI by expanding use beyond traditional CRM. Aligned marketing, supply chain, and business intelligence within the SFDC Platform.

Grew users from zero to 5K by optimizing Salesforce Sites and custom development and integrating external applications including Cognos, BOBJ, HANA, Anaplan, SAP-APO, SAP, and AppExchange.

Acted as a thought leader and lighthouse Salesforce customer and presented at multiple industry events.

KFORCE PROFSSIONAL STAFFING, Tampa, FL 2004 – 2010

Product Manager, Digital Applications

Set innovation strategy for a portfolio of products to support the staffing company’s hypergrowth from $500M to $1B during the advent of channel marketing and segment-targeted email marketing. Partnered with the engineering team to build a CRM-focused sales operation that integrated automated multi-channel marketing initiatives across social, email, and web.

Implemented new CRM functionality that reduced marketing cost by 33% and increased revenue by 25% for a financial gain of several thousands of dollars.

Enabled integrated and automated communication with the CRM that allowed recruiters to liaise directly with candidates. New tools improved candidate quality, client satisfaction, and drove revenue.

Managed all aspects of planning, tracking, analysis, quarterly and annual reporting of digital applications using sound business acumen.

Defined and applied vendor value metrics to align spend with target audiences. Partnered with vendors to maximize value through innovation and impact.

Additional Relevant Experience

HEWLETT PACKARD/ TRANSOFT NETWORKS, Boston, MA 1999-2001

Product Marketing Manager

Retained by HP after the acquisition to drive adoption of OpenView storage products (now HP BTO Software). Partnered with Chief Information Officer and executive leadership to identify adoption strategies for top national accounts which exceeded revenue projections.

Regional Sales Executive (Transoft Networks)

Directed sales strategy for network administration software. Built relationships with customers and provided guidance and solutions for companies including NBC, ABC, and high-profile film studios. Results earned the second-highest revenue in the company.

EDUCATION & CREDENTIALS

Master of Science in Technology and Innovation Management, 2008, University of Tampa, Tampa, FL

Bachelor of Science in E-Business, 2005, University of Phoenix, Phoenix, AZ

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