INTRO

I am a Lead UX UI Designer with extensive Art Director experience. I have succeeded at both internationally recognized and small to mid-sized companies. My most notable achievements have been receiving the Hewlett-Packard Visionary Award for Conversion (team) and increasing the completion speed of supplementary global application products by 500% over the previous year.

RODNEY HOM

UX UI Art Direction

adzenn@r.postjobfree.com rodneyhom.com

323-***-****

EXPERIENCE

IQVIA

UX UI Design Manager

August 2020 - May 2023, Telecommute-Scottsdale

• Eliminated a six-year roadblock to funding a SaaS product with UX/UI mockups in seven months.

• Redesigned company’s first TeleVisit product to a successful working solution.

• Designed UX/UI solutions for an omnichannel product featuring Artificial Intelligence and Machine Learning.

• Established processes; created job estimations; and oversaw multiple design teams, ensuring that consumer facing products adhered to company’s UX/UI standards.

American Express

Lead UX Designer, Consultant

February 2019 - July 2020, Phoenix

• Overcame year-long backlog in three months.

• 100% customer satisfaction improvement in eight months, as indicated by user feedback results.

• Conducted UX research, created personas, oversaw testing, and generated data-driven reports with emotional intelligence for Business Rules Management System.

The Secrets of Clouds

Lead UX UI Art Director, Founder

2013 - 2019, Charleston, LA & Scottsdale

• Clients: ADOT, EMI Music/Season of Mist; Gibbes Museum; HarryBarker.com; MidnightBalloon.com; and Theodora Park. American Express

Senior UX UI Visual Designer, Consultant

November 2016 - December 2017, Phoenix

• Increased completion speed of supplementary global application products for Australia, Germany,

Mexico, Sweden, and the UK–a 500% increase

over the previous year.

• Designed Amex’s first Mexican digital card

acquisition product, resulting in a 600,000%

increase in applications in the first week.

• Persuaded “Security & Fraud at POS” to update

SafeKey® designs for greater conversion and fraud

avoidance. Researched, benchmarked, and created

responsive wireframes and content strategy for

UX study.

• Designed augmented reality exploration of the

User onboarding experience.

Shamrock Foods Company

Senior UX UI Visual Designer, Consultant

July 2016 - September 2016, Phoenix

• Designed web app allowing Users to create and

disseminate price changes for the 7th largest food distributor in the US.

Spark Analytics

Senior UX UI Visual Designer, Consultant

January 2016 - July 2016, Scottsdale

• Redesigned a new analytics tool, supporting the

world’s largest foodservice company–a company

that serves both the United Nations and the

Armed Forces.

• Provided competitive business analysis; interviewed stakeholders; constructed user personas; designed

user flows; and created new user stories,

wireframes, and prototypes.

Rodney Hom 2

Education

Art Center College of Design

Bachelor of Fine Arts, Advertising

UC Berkeley

Bachelor of Arts, Psychology

Awards

Webby Honoree

2022, Midnight Balloon

Podcast limited-series devoted to performing scripted fictional work for entertainment.

Hewlett-Packard

2015, 1st Place, Visionary Award for Most Impactful Conversion Program Choice Hotels (team)

General Assembly

2014, 1st Place for REDESIGN A UX Design

Hackathon (team)

Burbank & Nickelodeon Animation Studios

2014, 2nd Place for Game+Hack (team)

Emmy Awards

2007 and 2008, Nominated for best campaign

commercial

– Diamondbacks, Father/Son

– Diamondbacks Playoffs Campaign

How Magazine

2004, Best International Design, LA Tofu Festival

Student Academy Award

2001, The Yellow Umbrella

Skills

l Adobe CC l Agile l AI l AR l CSS (expert

understanding) l Design Thinking l Empathy

l Enterprise Product Design l Film/Video

l Heuristic Analysis l IOS (expert understanding)

l ML l Optimost l Podcasting l Programming

Languages (understanding of AngularJS, React)

l Prototypes (InVision) l Responsive/Adaptive Design l Telecommute l UAT/UT l Wireframes (Figma)

Mobile Mini

Senior UX UI Designer, Consultant

November 2015 - December 2015, Phoenix

• Redesigned and reduced a 45-second conversion funnel by approximately 5-9 seconds, creating a better customer experience and ability to close the transaction.

Choice Hotels International

Senior UX UI Designer, Conversion Rate Optimization, Consultant March 2014 - July 2015, Phoenix

• Increased revenue by 69 million dollars in the first five months.

• Received Hewlett-Packard Visionary Award for Conversion.

• 23% average conversion rate (twice Amazons’s rate).

• Succeeded as sole conversion UX UI Designer for mobile and desktop, using research, benchmarking, card sorting, current design trends, wireframes, and user testing results.

• Consulted with stakeholders, business analysts, technical analysts, QA, front-end developers, back-end developers, SEO, and Social Media to further UX research.

• Presented New User Journeys with multiple UI designs and prototypes for a/b testing and multivariate testing at Monetate and HP Optimost.

• Art directed and designed main homepage pic for new site. Rawle Murdy

Senior UX Art Director, Advertising

2010 - 2013, Charleston, SC

• Clients include Lennar Homes, MeadWestvaco Land Sales (MWV), Medical University of South Carolina (MUSC), Nextonsc.com (MWV), Oceana Resorts, Patriots Point Naval & Maritime Museum, Piggly Wiggly Grocery Stores, Port-of-Charleston.com, Rawle Murdy and Wild Dunes Resort.

Netherworld Productions

Senior Art Director UX, Founder

2002 - 2014, LA, Manhattan & Sydney, AU

• Clients include Asian Pacific Community Fund, Bungalow5.com

(retail), Channel One, Derek Glass Direct Marketing GoToTraining. com, and Vidatak (award-winning medical device).

The Lavidge Company

Senior Art Director, Advertising

2006 - 2008, Phoenix

• Clients include Arizona Diamondbacks, Chase Stadium, Phoenix Mercury, K-TAR Sports Radio Station, and Phoenix Suns.

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