Business Analyst Commerce Cloud
Resume:
PROFILE
YASIR ARIF
SFCC Business Analyst
Motivated Associate Business Analyst
with a strong passion for leveraging
Salesforce Commerce Cloud to drive
business growth. Seeking to contribute
to a dynamic team by gathering and
analyzing business requirements,
translating them into effective technical
solutions, and supporting the ongoing
enhancement and adoption of Salesforce
Commerce Cloud within the
organization.
CONTACT
PHONE:
EMAIL:
**********@****.***
SKILLS HIGHLIGHTS
Business Analyst
Agile & Kanban
Retail E-Commerce Domain
Trainings
SFCC Merchandising and Administration
AWARDS AND ACHIEVEMENTS
- Star performer of the Year Award
(January 2018-2019) – Visionet
Systems Inc.
- Best Team Award (December 2018) –
Visionet Systems Inc.
- Employ of the Month Awards
(February 2017, April 018) – Visionet
Systems Inc.
COURSES AND CERTIFICATIONS
Title Institution
Introduction to e-
Commerce
Salesforce
Multiple SFCC badges
earned
Trailhead
Salesforce B2C
Commerce for
Merchandisers
Trailhead
Google Tag Manager Google Ins.
PROFESIONAL SUMMARY
• As a seasoned IT professional, excelled in roles such as Business Analyst, Quality Assurance Engineer, and Salesforce Commerce Cloud Solution Strategist.
• Expertise in Agile and Kanban methodologies
• Business requirements gathering and analysis
• Salesforce Commerce Cloud implementation and support
• Cross-functional team collaboration
• Quality assurance and testing
• Stakeholder liaison and communication
• Problem-solving and critical thinking
• Continuous learning and staying updated on industry trends
• Platform and capability building for multi-brands, multi-lingual and global rollouts for digital transformation projects with enriched user experience with ecommerce capability.
• Effectively managed e-commerce clients including KaDeWe, Dooney & Bourke, VineyardVines, TULO throughout the entire project lifecycle.
• Demonstrated expertise in Software Development Life Cycle (SDLC) and Software Testing Life Cycle (STLC), including User Acceptance Testing, Production Rollout, and Maintenance Support.
• Possess a strong working knowledge of SFCC page designer, enabling efficient design and customization within the Salesforce Commerce Cloud platform.
• Demonstrated expertise in collaborating with renowned niche beauty brands such as Chanel, Giorgio Armani, Acqua di Parma, Creed, Gucci, Givenchy, and Hugo Boss
• Possess expertise in content management, catalog management, personalization, promotions, campaigns, analytics, SEO, payment processors, taxation services, fraud management, and order management systems within Salesforce Commerce Cloud.
• Strong knowledge and experience in conducting integration testing for seamless integration of third-party systems with Salesforce Commerce Cloud.
PRIMARY ROLES AND RESPONSIBILITIES
Business Analyst & Salesforce Commerce Cloud - Solution Strategist:
• As a Solution Strategist and Business Analyst, responsible for delivering various eCommerce projects on Salesforce Commerce Cloud.
• Gathered and analyzed business requirements from stakeholders to identify opportunities for process optimization and translate them into technical specifications for Salesforce Commerce Cloud solutions.
• Collaboration with cross functional teams including marketing, product, sales, project members, consultants, third-party vendors, and contractors to ensure seamless integration of Salesforce products.
• Proposed and delivered innovative solutions using Salesforce Commerce Cloud's out-of-the-box features and customized implementations.
• Conducted testing on major enhancements/features, reporting potential issues to dev team and ensures high-quality deliverables. TRAININGS CONDUCTED
Title Institution
Introduction to E-
Commerce
Systems Ltd
Learn art of
Merchandising
(Workshop with SFCC)
Trailblazer
KEY PROJECTS
- KaDeWe
- Dooney & Bourke
- H by Frette
- VineyardVines
- TULO
- KUIU
- Everything But Water
- HorizonHobby
EDUCATION
BS in Software Engineering (Hons) –
PUCIT, Lahore, Pakistan
LANGUAGES
- Punjabi (Native)
- Urdu
- English
- Arabic
- Hindi
• Proposed and implemented best practices to enhance user experience.
• Led the evaluation of functional and technical requirements.
• Perform gap analysis between Salesforce functionality and the client’s requirements.
• Responsible for client UAT support and successful Production roll out.
• Actively participated in Agile ceremonies, including daily stand-ups, sprint planning, and retrospective meetings.
• Managed user stories, backlog, and prioritization, ensuring clear and well-defined requirements.
• Successfully executed sprints, delivering features within defined timelines and adapting to changing requirements.
• Utilized Agile tools (e.g., Jira) and techniques (e.g., Kanban boards) for effective task management and collaboration.
• Actively participated in sprint retrospectives, implementing process enhancements for continuous improvement.
• Proactively identify bugs, field incoming reports from the broader team, and work with the development team to resolve and prioritize based on severity.
EXPERIENCE
Company: VISIONET SYSTEMS, INC., Cranbury, NJ
Title: BA / QA / Delivery Lead
Duration: August 2015 till Present
Projects: Salesforce Commerce Cloud related projects Description: Platform and capability building for multi-brands, multi-lingual and global rollouts for digital transformation projects with enriched user experience with ecommerce capability. Responsibilities:
• Designing and writing User stories and Test Cases
• Requirements gathering and gap analysis
• Test planning, Test implementation and Test execution
• Plan, organize, lead and control the activities of QA team members in the project
• Catalog management, including bulk creation of categories using XMLs, category tree management, and category assignment through categorization rules.
• Experienced in verification of customized beauty and apparel products, incorporating various variations such as sizes and colors.
• Expertise on Promotions, Campaigns and End to End site Merchandising in Salesforce Commerce Cloud Demandware and Magento platforms
• Configure SFCC B2C in Business Manager to set up test scenarios, including products, site source codes, payments, promotions, coupons, gift cards, sales tax, etc
• Assisted in implementing customized Product Detail Pages (PDPs) and Brandshops, providing unique brand-specific experiences for brands such as Chanel, Creed, Dyson, Ralph Lauren, Hugo Boss, Gucci, Byredo, Charlotte Tilbury, etc.
• Extensive experience of payment processors and gateways, including Braintree, PayPal, CyberSource, ApplePay, and AmazonPay.
• Experienced in implementing Web Accessibility standards
(WCAG/ADA/508) to ensure inclusive and accessible user experiences.
• Proficient in working with and configuring Einstein recommendations, leveraging its powerful capabilities for personalized product recommendations.
Contact this candidate