PROFILE

YASIR ARIF

SFCC Business Analyst

Motivated Associate Business Analyst

with a strong passion for leveraging

Salesforce Commerce Cloud to drive

business growth. Seeking to contribute

to a dynamic team by gathering and

analyzing business requirements,

translating them into effective technical

solutions, and supporting the ongoing

enhancement and adoption of Salesforce

Commerce Cloud within the

organization.

CONTACT

PHONE:

+92-322*******

EMAIL:

adzef4@r.postjobfree.com

SKILLS HIGHLIGHTS

Business Analyst

Agile & Kanban

Retail E-Commerce Domain

Trainings

SFCC Merchandising and Administration

AWARDS AND ACHIEVEMENTS

- Star performer of the Year Award

(January 2018-2019) – Visionet

Systems Inc.

- Best Team Award (December 2018) –

Visionet Systems Inc.

- Employ of the Month Awards

(February 2017, April 018) – Visionet

Systems Inc.

COURSES AND CERTIFICATIONS

Title Institution

Introduction to e-

Commerce

Salesforce

Multiple SFCC badges

earned

Trailhead

Salesforce B2C

Commerce for

Merchandisers

Trailhead

Google Tag Manager Google Ins.

PROFESIONAL SUMMARY

• As a seasoned IT professional, excelled in roles such as Business Analyst, Quality Assurance Engineer, and Salesforce Commerce Cloud Solution Strategist.

• Expertise in Agile and Kanban methodologies

• Business requirements gathering and analysis

• Salesforce Commerce Cloud implementation and support

• Cross-functional team collaboration

• Quality assurance and testing

• Stakeholder liaison and communication

• Problem-solving and critical thinking

• Continuous learning and staying updated on industry trends

• Platform and capability building for multi-brands, multi-lingual and global rollouts for digital transformation projects with enriched user experience with ecommerce capability.

• Effectively managed e-commerce clients including KaDeWe, Dooney & Bourke, VineyardVines, TULO throughout the entire project lifecycle.

• Demonstrated expertise in Software Development Life Cycle (SDLC) and Software Testing Life Cycle (STLC), including User Acceptance Testing, Production Rollout, and Maintenance Support.

• Possess a strong working knowledge of SFCC page designer, enabling efficient design and customization within the Salesforce Commerce Cloud platform.

• Demonstrated expertise in collaborating with renowned niche beauty brands such as Chanel, Giorgio Armani, Acqua di Parma, Creed, Gucci, Givenchy, and Hugo Boss

• Possess expertise in content management, catalog management, personalization, promotions, campaigns, analytics, SEO, payment processors, taxation services, fraud management, and order management systems within Salesforce Commerce Cloud.

• Strong knowledge and experience in conducting integration testing for seamless integration of third-party systems with Salesforce Commerce Cloud.

PRIMARY ROLES AND RESPONSIBILITIES

Business Analyst & Salesforce Commerce Cloud - Solution Strategist:

• As a Solution Strategist and Business Analyst, responsible for delivering various eCommerce projects on Salesforce Commerce Cloud.

• Gathered and analyzed business requirements from stakeholders to identify opportunities for process optimization and translate them into technical specifications for Salesforce Commerce Cloud solutions.

• Collaboration with cross functional teams including marketing, product, sales, project members, consultants, third-party vendors, and contractors to ensure seamless integration of Salesforce products.

• Proposed and delivered innovative solutions using Salesforce Commerce Cloud's out-of-the-box features and customized implementations.

• Conducted testing on major enhancements/features, reporting potential issues to dev team and ensures high-quality deliverables. TRAININGS CONDUCTED

Title Institution

Introduction to E-

Commerce

Systems Ltd

Learn art of

Merchandising

(Workshop with SFCC)

Trailblazer

KEY PROJECTS

- KaDeWe

- Dooney & Bourke

- H by Frette

- VineyardVines

- TULO

- KUIU

- Everything But Water

- HorizonHobby

EDUCATION

BS in Software Engineering (Hons) –

PUCIT, Lahore, Pakistan

LANGUAGES

- Punjabi (Native)

- Urdu

- English

- Arabic

- Hindi

• Proposed and implemented best practices to enhance user experience.

• Led the evaluation of functional and technical requirements.

• Perform gap analysis between Salesforce functionality and the client’s requirements.

• Responsible for client UAT support and successful Production roll out.

• Actively participated in Agile ceremonies, including daily stand-ups, sprint planning, and retrospective meetings.

• Managed user stories, backlog, and prioritization, ensuring clear and well-defined requirements.

• Successfully executed sprints, delivering features within defined timelines and adapting to changing requirements.

• Utilized Agile tools (e.g., Jira) and techniques (e.g., Kanban boards) for effective task management and collaboration.

• Actively participated in sprint retrospectives, implementing process enhancements for continuous improvement.

• Proactively identify bugs, field incoming reports from the broader team, and work with the development team to resolve and prioritize based on severity.

EXPERIENCE

Company: VISIONET SYSTEMS, INC., Cranbury, NJ

Title: BA / QA / Delivery Lead

Duration: August 2015 till Present

Projects: Salesforce Commerce Cloud related projects Description: Platform and capability building for multi-brands, multi-lingual and global rollouts for digital transformation projects with enriched user experience with ecommerce capability. Responsibilities:

• Designing and writing User stories and Test Cases

• Requirements gathering and gap analysis

• Test planning, Test implementation and Test execution

• Plan, organize, lead and control the activities of QA team members in the project

• Catalog management, including bulk creation of categories using XMLs, category tree management, and category assignment through categorization rules.

• Experienced in verification of customized beauty and apparel products, incorporating various variations such as sizes and colors.

• Expertise on Promotions, Campaigns and End to End site Merchandising in Salesforce Commerce Cloud Demandware and Magento platforms

• Configure SFCC B2C in Business Manager to set up test scenarios, including products, site source codes, payments, promotions, coupons, gift cards, sales tax, etc

• Assisted in implementing customized Product Detail Pages (PDPs) and Brandshops, providing unique brand-specific experiences for brands such as Chanel, Creed, Dyson, Ralph Lauren, Hugo Boss, Gucci, Byredo, Charlotte Tilbury, etc.

• Extensive experience of payment processors and gateways, including Braintree, PayPal, CyberSource, ApplePay, and AmazonPay.

• Experienced in implementing Web Accessibility standards

(WCAG/ADA/508) to ensure inclusive and accessible user experiences.

• Proficient in working with and configuring Einstein recommendations, leveraging its powerful capabilities for personalized product recommendations.

Contact this candidate