(92-301*******

Punjab, Pakistan

adzee1@r.postjobfree.com

DOB. 02/05/1985

CNIC: 323**********

EDUCATION

PhD in Media & Communication

University of Central Punjab,

Lahore-Pakistan

GPA: 3.7/4.0

Dec 2021

KEY SKILLS

InPage

MS Office

ADDITIONAL SKILLS

Diploma of Information Technology [1 Year]

Fluent in English

Fluent in Urdu

Fluent in Punjabi

Fluent in Seraiki

REFERENCE

Prof. Dr. Muhammad Nizammuddin, Founding Chairperson, Punjab Higher Education Commission/ Founding Vice Chancellor, University of Gujrat, Pakistan, Cell: +923*********

Prof. Dr. Bushra Siddique Associate Prof. Department of Entomology, IUB, Pakistan, Cell: +923*********

DR SAJJAD HUSSAIN

Faculty Member in Media & Communication

Assistant Professor in Department of Media & Communication with 12+ years of experience of teaching, research, media management, public relations, advertising, and content writing. Skilled with Microsoft Office, & In-Page. Able to stretch the boundaries of content development, article & feature writing, book writing, digital content development and customer dealing services.

PROFESSIONAL EXPERIENCE

Assistant Professor

06/2022 – Present

Media Studies, IUB, Pakistan

Teaching courses, like PR and Advertising

News Writing, Column, Feature and Editorial Writing

Carrying out research on media and society

Media Consultant

10/2021 –03/ 2022

Public Relations and Career Counselling, IUB

Image Building of the University through electronic, print, and social media applications.

Designing newsletters and other publications

Designing posts for general awareness on social media

Content writing and designing for public awareness

Lecturer / PRO

03/2021 –09/ 2021

KFUEIT, RY Khan

Image Building of University through electronic, print, social media applications i.e., Twitter, Facebook, Instagram, YouTube etc.

Designing brochures for International Conferences

Designing posts for awareness on social media

Content writing and designing for public awareness

Social Media Consultant

01/2020 –07/ 2020

Energy Department, Govt. of Punjab

Image Building of the Department through social media applications i.e., Twitter, Facebook, Instagram, YouTube etc.

Designing brochures for International Conferences

Designing posts for awareness on social media

Content writing and designing for public awareness

Public Relations Officer

10/2012 –10/ 2018

Punjab Emergency Service, Govt. of Punjab

Building Image of the Department through PR & Advertising and Twitter, Facebook, Instagram, YouTube etc.

Organize events, prepare / publish brochures & leaflets

Prepare & issue press releases for media

Arrange policy interviews, organize awareness walks, seminars, meetings etc., to sensitize public about emergencies

Staff Reporter

07/2009 –10/ 2012

Daily The Nation, Lahore-Punjab

Cover assigned functions/ events

Dig out research/ investigations oriented news stories

Unearth news stories (Punjab Police, City Traffic Police, CTD, CIA Lahore), terrorism, crime, culture, showbiz etc.

Copy Editor

01/2008 –04/ 2009

Channel 5, Lahore-Punjab

Cover assigned functions/ events

Dig out research/ investigations oriented news stories

Manage news desk for districts’ news coverage.

Host

01/2006 –12/ 2007

Pakistan Broadcasting Corporation, Multan

Host programs on issues of youth

Write scripts & record the programs

Research Publications

Publish in HEC Recognized Journals – Pakistan

1.Naureen, A., Hussain, J. S. & Hameed, N. (2023). Fan Fiction and Fandom: A Case of Pakistani TV Drama “Meray Pas Tum Ho”. Published in Global Digital and Print Media Review (GDPMR), Vol. VI.No.1 (Winter 2023). pp.57-66. [HEC Recognized Y Category]. Available on https://www.gdpmrjournal.com/article/fan-fiction-and-fandom-a-case-of-pakistani-tv-drama-mere-pas-tum-ho

2.Hussain, J. S., Hameed, N., & Jahangir, U. (2022). Social Media Challenge Joint Family System in Muslim Society of Pakistan. Published in Journal of Pakistan Vision, Vol. 23(1) pp.19-34.[HEC Recognized Y Category].

3.Hussain, J. S., Shabir, G., Hameed, N., & Durrani, S. A. (2021). Pressure Groups and Free Press: Downsizing in News Organizations and Future of Traditional Media in Pakistan. Published in Sustainable Business and Society in Emerging Economies, Vol. 3(4) pp. 545-555. [HEC Recognized Y Category] Retrieved on https://publishing.globalcsrc.org/ojs/index.php/sbsee/art icle/view/2069

4.Hussain, J. S., Aslam, M.J., Bhatti, A., & Ghani, A. (2021). Perception of Journalists towards their Job Satisfaction in Pakistan: Myths and Realities. Published in Journal of Research and Reviews in Social Sciences Pakistan. Vol. 4(1), 2021, pp 1014-1028. [HEC Recognized Y Category] Available at http://journal.kinnaird.edu.pk/wp-content/uploads/2018/03/1.-Muhammad-Arshad-Bhatti-1.pdf

5.Hussain, J. S. and Shabir, G. (2020). Role of Electronic Media in Disaster Management in Pakistan. Published in International Review of Social Sciences. Vol. 8, Issue 11, November 2020, (Online)ISSN (Online): 2309-0081 ISSN (Print): 2710-0057 [HEC Recognized Y Category] Available at https://irss.academyirmbr.com/papers/160*******.pdf

6.Ghous, S., Shabir, G., & Hussain, J. S. (2020). Electronic and Social Media Influence Women Buying Behavior through Commercialization of Media. Published in Pakistan Journal of Gender Studies. Vol. 20(1), 2020, (Online). [HEC Recognized Y Category] available at https://www.socialsciencejournals.pjgs-ws.com/index.php/PJGS/article/view/156

7.Farooq, U., Shabir, G., & Hussain, J. S. (2020). Advertisement Campaigns and Human Behavior in Pakistan. Published in Paradigms. Vol. 14, ISSUE 1, 2020 [HEC Recognized Y Category]. Available at https://go.gale.com/ps/i.do?id=GALE%7CA636154144&sid=goog leScholar&v=2.1&it=r&linkaccess=abs&issn=19962800&p=AONE& sw=w&userGroupName=anon%7E3f1aab37

8.Hassan, T., Malik, L. A., & Hussain, J. S. (2020). Crime against Media Personnel and Threats to Media Houses in Pakistan: A Journalist Perspective. Pakistan Vision Journal, Vol. 21, No.1, 2020 [HEC Recognized Y Category] available at http://pu.edu.pk/images/journal/studies/PDF-FILES/4_v21_1_20.pdf

9.Hussain, J. S., Ejaz, S., & Shabir, G. (2019, December). Effects of Patriotic Movies on Public Behavior in Pakistan: A Survey Study of Lahore City. Published in Journal of Business and Social Review in Emerging Economics, ISSN: 2519-089X (E): 2519-0326, Vol.5, No.2, December 2019. DOI: 10.26710/jbsee.v5i2.927 [HECcRecognized Y Category] available at https://publishing.globalcsrc.org/ojs/index.php/jbsee/art icle/view/927

10.Hassan, T., Shabir, G., Safdar, G., & Hussain, J. S. (2019). Social Media Defy Spiral of Silence Theory and Provides Baseline for New Spiral of Social Media Theory: Ground Perspective. Pakistan Journal of Social Sciences (PJSS), Vol.39, No.4,2019 [HEC Recognized Y Category] available at http://pjss.bzu.edu.pk/website/journal/article/5ed2b9e408 b11/page

11.Hussain, J. S., and Sheikh, M. (2019). Socially Responsible Electronic and Print Media Psychologically Empower Economic Disaster Stricken Families in Pakistan (A Case Study Analysis of Sundar Industrial Estate Factory Collapse in Lahore). Paradigms, ISSN 1996-2800, Online ISSN 241*-****-****, Vol. 13, No. 1 Page 92-99. DOI 10.24312/190********** [HEC Recognized Y Category] available at https://paradigms.ucp.edu.pk/static/uploads/2017/09/13010 0014.pdf

12.Hussain, J. S., and Naz, A., A. (2015). Public Perception towards Punjab Emergency Service (Rescue 1122) (A Case Study of Lahore City; Punjab, Pakistan. Pakistan Vision Journal, Vol.16, Number 02, 2015 [HEC Recognized Y Category] available at http://pu.edu.pk/images/journal/studies/PDF-FILES/Artical-8_v16_2_2015.pdf

13.Shabbir, G., and Hussain, S. (2014). Portrayal of Punjab Emergency Service (Rescue 1122) in leading English Media of Pakistan (A content analysis of the Coverage in Daily Dawn & Daily The News International). Pakistan Journal of Social Sciences, Vol.34, Number 1, 2014. ISSN:2074-2061 [HEC Recognized Y Category] available at http://pjss.bzu.edu.pk/website/journal/article/5e9ee7d2b7 080/page

Research Conference

1.Presented a Research Paper titled: “The Perception of Media Professionals towards their Job Satisfaction: Myths and Realities” at the 1st National Conference on Emerging Trends & Challenges in Social Sciences organized by the Department of Sociology, Bahauddin Zakariya University, Multan on 15th-16th of November, 2016

2.Presented a Research Paper titled: “Portrayal of Social Issues in Metropolitan TV Channels in Pakistan: A Survey Study about City 42 of Lahore & Metro TV of Karachi; Pakistan” at the International Journalism Conference on 09-11 December 2017 held at Pearl Continental, Lahore.

3.Presented a Research Paper titled: “Socially Responsible Electronic & Print Media Psychological Empower Disaster Stricken Families in Pakistan (A Case Study Analysis of Sundar Industrial Estate Factory Collapse in Lahore) at 3rd International Research Conference on Economics, Business and Social Sciences held on December 12-13, 2018 at School of Economics, Bahauddin Zakariya University of Multan, Pakistan.

Author

1.Ik Sham Suhani Campus Ki [a book on poetry] published in 2007 by Zoraiz Publications, Multan

2.Column Nigari Tak [Till Column Writing] published in 2015 by Fiction House, Lahore

3.Jawab Dena Hoga [You Have to Answer] published in 2023 by Fiction House, Lahore

4.Journalism and Mass Communication [Draft submitted for publication]

Columnist

1.A Regular Columnist of Daily 92 Newspaper - Pakistan. The column appears with Caption “Qatra Qatra”

2.Worked as a columnist in Daily The Nation

3.Worked as a columnist in Daily Din, Lahore. The column appeared with Caption “Qatra Qatra”.

4.Freelance columnist for Daily Nawaiwaqt; Daily Naibaat, Daily Dunya, Pakistan, Daily Times, Pak Today and etc.

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