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Digital Marketing Customer Experience

Location:
Manhattan, NY, 10007
Posted:
September 02, 2023

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Resume:

JOHN LABISSIERE

Brooklyn, NY *****

347-***-****

adze57@r.postjobfree.com

E-commerce Manager with extensive experience developing and executing ecommerce sales strategies for D2C, B2B, and B2C channels. Proficient in managing relationships with multiple marketplaces, overseeing accurate and timely order fulfillment, and providing daily/weekly/monthly reporting on key metrics. Skilled in leading cross-functional teams, managing site search configurations, and participating in website quality assurance and user acceptance testing. Strong in analyzing data, identifying trends, and forecasting sales volumes. Highly adaptable to changing market conditions and committed to staying up to date online. Effective communicator with outstanding interpersonal skills and a proven track record of developing and maintaining strong relationships with existing and new e-tailers. Drop Ship Management

E-commerce Operations

Vendor Onboarding

Inventory Management

Web Development

Digital Marketing

Marketplace Management

Order Fulfillment

Reporting and Analytics

Cross-Functional Collaboration

Problem-Solving

Attention to Detail

Microsoft Office Suite

08/2021 to 05/2023

CIRCLE JAY GLASS LLC

New York, NY

E-Commerce Specialist

Developed and executed e-commerce strategies to drive brand awareness, market share, and revenue in the long and short term.

Oversaw third-party resources/vendors for web development and digital projects, ensuring ongoing website maintenance.

Implemented and optimized the product catalog assortment for B2B, B2C, and D2C channels. Managed relationships with multiple marketplaces, including Pier1, STEINMART, Linens and Things, Home Depot, Walmart Seller Marketplace, Walmart Retail Link (1st party & DSV), Amazon Vendor Central (1st party), Amazon Seller Central (3rd Party), Bed Bath & Beyond, Home Depot, App Scenic, Dillard's, Boscov, Belk, VirVentures, KART-IT, FB Brand, eBay, Sears.com, Zulily, Macy's, Nordstrom Rack, Shopify, Unbeatablesale.com, FY!, Wayfair, BrandX, Overstock, and Faire B2B Wholesale Platform. Ensured accurate and timely Drop Ship order fulfillment by managing orders and performing daily and weekly inventory updates on various e-commerce platforms, such as Fabric.com, Logicbroker, Commercehub/DSCO, and Tradefull.

Optimized content creation and product listings across all marketplaces to improve customer experience and drive sales.

Provided comprehensive reporting on sales, inventory, traffic, user behavior, and key performance metrics for site performance and fulfillment.

Onboarded new vendors and maintained existing vendors, acting as the operational liaison between the Drop Ship Team and internal/external teams, vendors, and service providers. Monitored vendor performance and addressed daily operational exceptions, managed vendor compliance reporting, implemented SLAs, and handled vendor chargebacks. Conducted maintenance activities, including vendor migrations, tracking of packing slips, and resolving invoicing and transportation-related issues.

Analyzed operational dashboards to identify improvement opportunities and provide suggestions for enhancements.

Supported customer experience initiatives and projects, developed recaps, and contributed to improving processes and workflows.

Collaborated with cross-functional teams and demonstrated flexibility in taking on additional responsibilities. SUMMARY

SKILLS

EXPERIENCE

11/2019 to 03/2020

ICON LUXURY GROUP DBA ACCESSX

New York, NY

Ecommerce Manager

Developed and executed ecommerce strategies to drive brand awareness and revenue. Oversaw web development and digital projects, ensuring ongoing website maintenance and bug fixes. Managed site merchandising, stock levels, and inventory transfers. Coordinated with in-house design team for content creation. Planned marketing activities, new product launches, and other initiatives to support online sales goals 09/2017 to 02/2019

ASHCO MANAGEMENT

Brooklyn, NY

Director of E-Commerce

Managed D2C, B2B, and B2C e-commerce businesses, overseeing Brooklyn Kayak Company, It's Useful, and e-Drift.

Led site strategy and product roadmap, managed sales channels, and updated e-commerce inventory. Collaborated with product and marketing firms to develop online business strategies and marketing campaigns. Monitored site metrics and recommended changes to improve performance, including content updates and enhancing user experience.

Managed 3rd-party fulfillment center operations, order processing, and communication with freight carriers for oversize shipments.

Developed partnerships with various marketplaces, including Amazon Vendor Central (1st Party), Amazon Seller Central (3rd Party), Walmart Seller Marketplace (3rd Party & Retail Link/DSV), Wayfair, Newegg, Overstock, Groupon, Sears Marketplace, Zulily, Staples.com.

Developed a dealer network of 50+ brick-and-mortar wholesale and e-commerce dropship accounts. Created marketing campaigns that improved search engine rankings, increased traffic, and strengthened customer loyalty.

Analyzed metrics to identify products that drove revenue following promotions or experienced sales decline due to price increases.

Demonstrated strong business judgment in identifying and prioritizing high-impact initiatives. 01/2014 to 12/2016

JEM ACCESSORIES DBA XTREME CABLES

Edison, NJ

Channel Account Manager

Developed and maintained relationships with E-commerce, Direct Mail Catalog, Premium Incentives, and Mass Merchant clients.

Achieved sales, profitability, and partner recruitment goals. Developed and oversaw marketing plans, implemented campaigns to increase revenue and expand market share. Coordinated with internal and external stakeholders to ensure effective communication and adherence to channel rules of engagement.

Led joint partner planning process to develop mutual performance objectives, financial targets, and milestones. Established productive relationships with key personnel in assigned partner accounts. Coordinated company resources to meet client's performance objectives and expectations. Ensured partner compliance with agreements and maintained high partner satisfaction ratings. Created presentations to showcase company products and services to potential and current clients. Managed day-to-day account activities for domestic and international accounts. SOME COLLEGE (NO DEGREE): CONSUMER MERCHANDISING

Fashion Institute of Technology, New York, NY

Identified products that experienced increased revenue following promotions and analyzed sales decline due to price increases.

Created marketing campaigns that improved search engine rankings, increased website traffic, and strengthened customer loyalty.

Demonstrated strong business judgment in identifying and prioritizing high-impact initiatives. Developed partnerships with various marketplaces, including Amazon Vendor Central (1st Party), Amazon Seller Central (3rd Party), Walmart Seller Marketplace (3rd Party & Retail Link/DSV), Wayfair, Newegg, Overstock, EDUCATION AND TRAINING

ACCOMPLISHMENTS

Groupon, Sears Marketplace, Zulily, Staples.com.

Developed a dealer network of 50+ brick-and-mortar wholesale and e-commerce dropship accounts. Drove online revenues for Brooklyn Kayak Company, e-drift, and its useful through management and execution of localized digital marketing services, including content/website management, SEO, paid search, social media, and email marketing.

Effectively managed a sales portfolio with annual revenues in the multimillion-dollar range, consistently achieving strong sales results.

Implemented strategic sales initiatives and cultivated relationships with clients to generate substantial revenue growth year after year.

Certification Google Analytics Google Academy, Online Course March 2023 https://www.linkedin.com/in/john-labissiere-a7509b1b/ CERTIFICATIONS

LINKEDIN PROFILE



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