Social Media Marketing Manager

Jeanette Reza

*** * **** ****** #** New York, NY 10009 +1-718-***-**** adzdod@r.postjobfree.com US Citizen jeanetterezanyc.com

Objective: To secure a part time position as a multilingual professional in the fashion and lifestyle industry utilizing my 10+ years of international work experience in creative and art direction with advanced knowledge of: branding, digital marketing, sales, events, manufacturing, social media planning, Figma, Adobe Creative Suite, Microsoft Office, and tailoring. KEY EMPLOYMENT

JIU JIE Inc.

2018 - Founder

- Inventor of the original knot cushion design, over 10,000 units sold worldwide. Wholesalers include; Nordstrom, The Webster, TRR, SSENSE, Home Union, Yowie.

- Designer and creative director. President of sales, PR and marketing. Freelance Creative

2014 - Present

- Summer 2019 Managed two Pop-Ups for @Begoldish generated revenue of over 100k. Increased brand awareness; social media strategy, daily on site activations, updated e-commerce front end, UX and copy, concept and graphic design for weekly newsletter.

- Developed communication and engagement strategy for social media (Instagram, Tik Tok, Facebook, LinkedIn, Twitter) and newsletters; copy, photography and video for @Luar @cowtanandtout @larsenfabrics @bureaubetak.

- Dresser and Stylist; Vogue Paris, Vogue Italia, Document Journal, Re-Edition, Zoo Magazine, Wonderland, Sleek Magazine, Twin, Mixte. Cowtan & Tout

2019 - 2020

Marketing Manager

- Art direction and production for all seasonal imagery for digital and print promotional assets such as site graphics and special projects.

- Growth strategy for video and photo social media channels including visuals and copy for regional newsletters, instagram and facebook. Nili Lotan, New York USA

September 2017 - May 2019

PR Manager

- Supported the launch of NL Core in partnership with Karla Otto and The New York Times.

- Supervised over 2k sample pieces in inventory for PR, product development and sales using Launch Metrics and RLM software.

- PR strategy and outreach for brand growth online, social media and print presence.

- Coordinated content creation with fashion and lifestyle magazine editors, VIP and social media influencers (Instagram, Youtube, Bloggers). Vogue, WSJ, T Magazine, Harper's Bazaar, Elle, InStyle, W Magazine, Marie Claire, Glamour. Bureau Betak, New York USA

January 2016 - 2017

Communications Intern and Freelance

- Overlooked the installation of photographic and video equipment in events and shows.

- Directing contracted photo and video teams through multiple events and pre/ post production.

- Instagram, Facebook, website image curation and post schedule.

- Supported the launch of Bureau Futures through research, market strategy and industry partnerships.

- Clients; The Row, Sies Marjan, Jason Wu, Michael Kors, Lacoste, Rodarte, Philip lim, Hugo Boss, Rag and Bone. Uniplan Creative Agency, Shanghai China

October 2014 - May 2015

Creative Assistant

- Created and presented pitches for pop-ups, digital and other live marketing activations; YSL Perfumes, Moet and Chandon, Cartier, Audi, Amway, Huawei, Ultraviolet.

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Vice Media / I-d Magazine, London UK

October 2013 - March 2014

Fashion Intern

EDUCATION

London College of Fashion, London UK

September 2013 - June 2014

MFA - Design Technology

Polimoda, Florence Italy

October 2010 - June 2013

BA Fashion Design and Marketing

Central Saint Martins, London UK

2010

Fashion Foundation

LANGUAGES

Fluent in English, Spanish and Italian.

Basic spoken and reading understanding of French.

Cultural understanding of Mandarin.

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