ALEXANDRA LEMIEUX

adzbw2@r.postjobfree.com 434-***-**** linkedin.com/in/alexandrahlemieux

SUMMARY

Highly strategic marketing executive and brand leader with a demonstrated track record of building successful brands and businesses, designing 360-degree integrated marketing strategies, launching innovative new products, and developing high- performance teams. Collaborative and empathic team builder adept at leading cross-functional teams in entrepreneurial, lean startups as well as international industry leading corporations. Skills include:

• Brand Strategy & Business Planning • Agency Selection & Management

• New Product Development & Innovation

• Integrated Launch Campaigns

• Consumer Research & Insights

• Creative Asset Development

• Branding & Positioning

• Campaign Strategy & Planning

• E-commerce DTC

• PR & Influencer Marketing

• Email Marketing • Social Media Marketing

EXPERIENCE

SHEETS & GIGGLES

Vice President, Product Development & Product Marketing (January 2022 – February 2023) Denver, CO

Designed and executed a 5yr product roadmap & strategy for the #309-ranked INC 5000 fastest-growing private companies 2022

Led product development from inception through launch, designing innovative products for bedding, apparel, mattress, pillow, & bath categories specific to e-commerce, retail & crowdsourcing platforms

Identified white space opportunities and critical competitive gaps, expanding current categories based on market & consumer trends, consumer demographic & psychographics

Designed go-to-market strategy including positioning, concepts, benchmarks, key claims, & differentiation

Directed 360-degree marketing campaigns across all platforms owned, earned, and paid H2O+ BEAUTY

Director, Marketing (May 2018 – January 2022) Denver, CO

Managed the Walt Disney Company’s 10-year global partnership, representing 70% of total company sales and directed all marketing and sponsorship efforts with a $500k annual budget

Led PR strategy and agency of record to launch new products, support core, and reveal new brand positioning

Directed new product development from concept through sell-in, launching 6-18 Disney exclusive products per year

Redeveloped brand identity, voice, creative direction, mission & vision for 2019 brand refresh

Designed repositioned brand strategy leveraging industry analysis, competitive benchmarking, and white space Senior Marketing Manager, Content and Partnerships (June 2015 – April 2018) San Francisco, CA

Developed architecture for global relaunch including new brand identity, creative direction, & consumer target

Managed a $400K+ budget for nationwide event marketing program

Oversaw email retention marketing program: promotional strategy, copywriting, creative direction, & analytics

Supported integrated marketing strategy and 360-marketing plan with a focus on e-commerce

Built partnership network with influential brands, designing co-branded digital activations for mutual benefit

Developed influencer marketing program, identifying targets, designing content strategy, & contracting

Wrote copy for all product packaging, website, retail signage, digital advertising, email, social media

Established & executed corporate charity program, Making Waves, in partnership with Girls Inc. of Alameda Co BLUEPRINT – HAIN CELESTIAL

Senior Marketing Manager, (October 2011 – March 2014) Los Angeles, CA

Directed nationwide sponsorships including Sundance, NY Fashion Week, Art Basel, SB Food & Wine, SXSW

Produced signature customer-facing fitness & bridal-themed events, recruiting brands to co-sponsor & co-promote

Forged partnerships with influential brands & celebrities, developing an early “influencer” marketing strategy

Directed PR, social media and email marketing strategies; oversaw graphic design & content for email & packaging

Managed internal marketing team of 4 Marketing Coordinators, Assistants, and Brand Educators

Joined as employee #6, instrumental in growth from a bootstrapped start-up to a $80M national wellness brand, acquired by Hain Celestial, a multinational health food conglomerate Marketing Manager, (September 2008 – October 2011) New York, NY

Planned and negotiated product placement at 15+ events monthly, often for reduced or free sponsorship

Designed cross-promotional partnerships with high-end lifestyle & wellness brands, luxury hotels, spas/health clubs

Hired & managed 8 Client Services Representatives to provide white glove service to rapidly scaling customer base

Authored formative company protocols, customer personas, website content, and department goals EDUCATION

VANDERBILT UNIVERSITY Nashville, TN

Bachelor of Arts in Public Policy (September 2004 - April 2008)

Contact this candidate