Adesh Kumar Das

Cell: +91-896*******

Email: adzb32@r.postjobfree.com

A dynamic, result oriented professional with 10 years of experience in FMCG Sales, Business Development, Channel Management.

Presently designated as an Associate Retail Account Management

An adept planner with proven abilities in devising and implementing sales & sales promotion activities and accelerating the business growth.

Company Name: SAJ Food Products (P) Ltd (Formerly Known as Bisk Farm) Designation: Sales Officer

Duration: Dec 2022 - Present

Territory Handled: Nadia, District

Company Profile: SAJ Food Products (P) Ltd (commonly referred to as Bisk Farm) The company produces a more than of 150 products from Biscuits, Cookies, Cakes, Rusks, Extruded Snacks, Filled Wafers and controls 15% of market share in East India.

Job Profile:

Primary & Secondary Sales

Ensure achievement of sales & distribution objectives by ISR and DS.

Working with the DS and ISR to ensure effective order booking.

To interact with the stockiest to ensure meeting of monthly sales target & effective maintenance of stock.

Trade marketing initiatives implementation

BTL activities inputs (schemes & promotions, visibility spends, etc)

Efficiency coverage, ECO, Bill cut, Line sold & sales value.

Merchandising and Visibility

Work with the EFF’s in the respective markets to ensure effective merchandising. And do Demo of new product lunch.

Coordination on POSM allocation and monitoring within the market.

Claims

Claims as per SOP, validation of supporting documents & timely submissions to HO.

KPI’s

EEF incentive earning.

Retail Business Growth

TLSD

Opportunity Brands/NPD & secondary sales value.

Company Name: Agro Tech Foods Ltd (Formerly Known as CornAgro) Designation: Territory Growth Officer

Duration: JAN 2020 - Present

Territory Handled: Nadia, Bankura and Purulia District

Company Profile: Agro Tech Foods Ltd (commonly referred to as CornAgro) is an American multinational privately held manufacturer of household oil and food supplies. A leading manufacturer of household popcorn and peanut butter products and other confectionary like POPZ, DUO, OATS products for family.

Job Profile:

Primary & Secondary Sales

Ensure achievement of sales & distribution objectives by EFF’s and EDS.

Working with the EFF’s to ensure effective order booking.

To interact with the stockiest to ensure meeting of monthly sales target & effective maintenance of stock.

Trade Marketing initiatives implementation

BTL activities inputs (schemes & promotions, visibility spends, etc)

Efficiency coverage, ECO, Bill cut, Line sold & sales value.

Merchandising and Visibility

Work with the EFF’s in the respective markets to ensure effective merchandising. And do Demo of new product lunch.

Coordination on POSM allocation and monitoring within the market.

Claims

Claims as per SOP, validation of supporting documents & timely submissions to HO.

KPI’s

EEF incentive earning.

Retail Business Growth

TLSD

Opportunity Brands/NPD & secondary sales value.

Previous organization: FENA PVT LTD. (www.fena.com)

Designation: Sales Officer (SO) (General Trade)

Duration: Oct 2016 to Jan 2020

Territory Handled: NADIA district

Company Profile: Fena Pvt Ltd. is one of India’s leading detergent company with 100year legacy and annual revenues in excess of 500cr. Fena is among the most trusted detergent brands, and manufactures India’s favorite brands like Detergent powder, detergent soap dishwash soap and bathing soap which are house hold names in India.

Job Profile:

Ensure primary & secondary sales targets in the assigned area is achieved.

Align, support & motivate authorized wholesalers, distributors to meet business objectives

Coach, manage & evaluate performances of sales man

Ensure adequate service level in market & build business in existing & new outlets

Execute visibility implementation & Merchandizing

Launch of new consumer promos / trade schemes & new products

Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc.

Previous organization: KEVENTER AGRO (PVT) LTD

Designation: Sales Officer (General Trade)

Duration: MAY 2016 to SEP 2016

Territory Handled: Murshidabad, Nadia, 24 PGS (North and South) District

Company Profile: KEVENTER AGRO (PVT) LTD is afflicted with Parle Agro. They are dealing with dairy, fruits, Fruit drinks and waters. Popular brands are Fruiti, Appy Fizz, Keventer Milk, Bailly water.

Job Profile:

Achieving the Assigned Sales Targets, with proper coordination with our distributor, and retailers.

Handled four distributors and DSM’s (Distributor Sales Man) in my assigned territory.

Increasing Coverage and Making presence of our brand to the new retailers in the market.

Identifying new market opportunities to increase the sales volume.

Derive insights to Competitor Sales activities and effectively counter their efforts.

Implementing the company’s sales and promotional strategies.

Previous organization: McNROE CONSUMER PRODUCTS (PVT) LTD (www.keventer.com)

Designation: Territory Sales In-charge (TSI) (General Trade)

Duration: Sep 2014 to April 2016

Territory Handled: Murshidabad District

Company Profile: McNROE CONSUMER PRODUCTS (PVT) LTD. is a diversified company with innovation as its hallmark, Personal Care business is the FMCG face of with perfume, talcum and soaps for Men and Women Brand name “Wildstone n Secret Temtation “as its market leading brand. Mcnroe Consumer Products Pvt. Ltd. has gained immense expertise in supplying & trading of Men's & Women's perfume, Deodorant, personal care products etc.

Job Profile:

Achieving the Assigned Sales Targets, with proper coordination with our distributor and retailers.

Ensuring optimum stock, availability and visibility of the products in outlets.

Proper scheme utilization through distributors to the end users (retailers).

Derive insights to Competitor Sales activities and effectively counter their efforts.

Developing and appointing new business partners, exploring new channels to expand product reach in market and coordinating with dealers & distributors to assist them to promote the product.

Previous Organization: CROCS INDIA

Designation: Sales Executive (MODERN TRADE)

Duration: Oct 2012 to Sep 2014

Territory Handled: PANTALOON (Camac Street and South City)

Company Profile: Cheryl’s Cosmeceuticals All Crocs™ shoes are uniquely designed and manufactured using the company's proprietary closed-cell resin, Croslite™, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love.

Job Profile:

Achieving the Assigned Sales Targets, with proper coordination with our distributor, and Pantaloon.

Ensuring optimum stock and availability of the products at all selling points (PANTALOON in Camac Street and South City)

Increasing sales in stores and Making presence of our brand to the floor.

Designing & proper implementation of various customer schemes to enhance the sale.

Identifying new market opportunities to increase the sales volume.

MBA (Marketing) Eastern Institute for Integrated Learning in Management

(EIILM), KOLKATA 2012 (Regular)

B. Com Khali Kote (Autonomous)College Berhampur University 2010 (Regular) 12th Kendriya Vidyalaya Gopalpur M.S. AISSCE (CBSE) 2007

10th Kendriya Vidyalaya Gopalpur M.S. CBSE 2005

Date of Birth: 26-03-1989.

Language Known: English, Hindi and Bengali.

Correspondence Address: PURULIA

Permanent Address: Phulia, (Santipur). Dist- Nadia

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