Digital Marketing

Riya Dubey

MARKETING

************@*****.*** +1-437-***-**** Canada https://www.linkedin.com/in/riya d a0b95b189/ A passionate Marketer with 3+ years of experience in managing digital advertising spends of massively expanding ed tech and growing health tech companies, worked on all facets of marketing and optimization also helped the team with international expansion. Played a pivotal role in the quarter on quarter revenue growth of a higher ed tech company. Effeciently managed quarterly budget of an AI based health tech mobile application. SKILLS

Search Engine Marketing

Analytics

Affiliate programs

Google Tag Manager

Marketing automation

App Marketing

EXPERIENCE

Cureskin Feb 2023 Jul 2023

Performance Marketing Specialist

Managed quaterly budget of over 2 crore across Google UAC, Youtube, Google Search and Meta. Reduced CAC by 40% with the help of a celebrity campaign. Collaborated with the creative team and reduced monthly burn by 3%.

Maintained daily run rate of 1.4K+ branch placed orders. Gained insights of Google UAC campaign from branch reports. upGrad Mar 2022 Dec 2022

Senior Associate Performance Marketing

Managed quaterly budget of over 1 crore across channels such as Google search, Performance Max, Youtube, UAC, Microsoft ads, LinkedIn, Meta and Affiliate partners. Monitored all important funnel metrics across campaigns using Tableau. Deep dived into campaigns and improved lead quantum by 30% with the help of Similarweb, Optmyzer, Tomi and Pixis. Maintained ROI of more than 200% in Product Management and Human Resource Management verticals and weekly reviewed sales funnel metrics with Business Unit team. Utilised attribution models of Appsflyer and Firebase for creating audiences for App install campaigns. Conducted regular competitor research with the help of similarweb, shared best practices with the wider growth team.

Developed and tested hypotheses into A/B tests using Google Optimise. Analysed heatmaps and session recordings using Microsoft Clarity and created newer events in Google Tag Manager for highly clicked texts.

Traya Health Mar 2021 Mar 2022

Digital Marketing Manager

Managed monthly spends of over 30 lakhs on Google Ads, Facebook Ads Manager, Taboola, Quora advertising and snapchat ad accounts.

Monitored analytics dashboards, reports and Data studio reports along with key areas of importance in accordance to internal revenue goals.

Maintained ROI of more than 250% and analysed data for providing insights for website SEO projects. Reduced CPL by 20% and doubled the lead quantum quarter on quarter. Created insights report in Google Data Studio after going through the Mouseflow user journey analysis. Improved lifecycle and performance marketing efforts with help of qualitative research methods and quantitative data.

Performed A/B tests of different flow for users on the website home page. WhiteHat Jr Nov 2020 Jan 2021

Marketing Program Manager

Performed exceptionally well to meet revenue goal in fast paced ed tech company. Improved campaign structure of advertising omnichannels Planned strategy for exponentially increasing performance marketing budget. Changed questions in the lead form and tested the two models of the lead form. Presented insight that modifed colour flashing Call To Action button on the home page gave better the conversion www.resumekraft.com

Performed exceptionally well to meet revenue goal in fast paced ed tech company. Improved campaign structure of advertising omnichannels Planned strategy for exponentially increasing performance marketing budget. Changed questions in the lead form and tested the two models of the lead form. Presented insight that modifed colour flashing Call To Action button on the home page gave better the conversion rate than the older plain and simple button.

WhiteHat Jr Mar 2020 Nov 2020

Marketing Executive

Planned and executed facebook ad campaigns for coding courses. Improved target audiences by creating segments from the enrolled students data. Managed creative operations for push channels.

Worked on scaling USA ad account.

Added emoticons in the calander section to highlight availability of the users which simplified the user experience for fellow teachers as well as the students of the entire batch. WhiteHat Jr Aug 2019 Mar 2020

Marketing Associate

Started as a marketing team member and increased the rate of trial class completion. Garnered positive reviews for WhiteHat Jr on Google review section and Facebook page in Aug 2019. Responsible for improving audience definition of WhiteHat Jr 3rd facebook ad account Handled SMS and Email campaigns.

Led the 1st Facebook customer review contest in Jan 2020. Managed end to end operations of Game developer school and residential certificate reward project. Prepared documents for presenting to the stackeholders about the projects being conducted for conversion rate optimisation.

EDUCATION

Kishinchand Chellaram College Jul 2016 Apr 2019

Bachelor of Science Biotechnology

Jun 2014 Mar 2016

HSC

Jun 2002 Mar 2014

SSC

CERTIFICATION

upGrad 2022 11 20

Introduction to International Business

upGrad 2022 05 02

Bootcamp in Exploratory Data Analysis

University Of Mumbai 2020 11 12

Advanced Diploma In French

University Of Mumbai 2019 04 05

Diploma In French

University Of Mumbai 2018 06 19

Certificate Course In French

LANGUAGES

English

Hindi

French

Marathi

AWARDS

WhiteHat Jr 2020 11 04

Marketing Hall of Fame

Marketing R&R

www.resumekraft.com

English

Hindi

French

Marathi

AWARDS

WhiteHat Jr 2020 11 04

Marketing Hall of Fame

WhiteHat Jr 2020 07 08

Marketing R&R

WhiteHat Jr 2020 02 11

Exceptional Performer

WhiteHat Jr 2019 10 10

Hall of fame

HOBBIES

Reading

Traveling

Music

Cooking

www.resumekraft.com

Contact this candidate