BOSUDHARA

MAJUMDAR

Marketing Specialist

Contact

Skills

Current Location

Jakarta, Indonesia

Phone

+62-813-***-*****

E-mail

adzagx@r.postjobfree.com

•Marketing Campaigns

•Internal & External

Communications

•Customer Engagement

•Trade Shows

•ATL/BTL Advertising

•Digital Marketing

Dedicated and results driven professional with over 11 years experience in Brand Management, ATL/BTL activities, internal/external communications and digital marketing. Seeking Marketing Specialist role where I can leverage my expertise to develop innovative branding campaigns, strengthen customer engagement, plan effective marketing strategies to drive business growth. Canada PR holder seeking job opportunities in any location in Canada. Work History

April

2016 -

Tilldate

Personal Sabbatical. – I took a deliberate career break to focus on providing essential childcare and support to my family. During this break I successfully managed and operated a home-based jewelery business. I am also pursuing a comprehensive digital marketing course. These experiences allowed me to develop strong multi-tasking, budgeting, and interpersonal skills, while also reinforcing my commitment to expand my skill repertoire. I am now eager to re- enter the workforce with renewed energy, expertise and dedication. March

2008 -

April

2016

Manager Branding & Communications

Diversey, Mumbai, India

•Planned and executed various Marketing Campaigns : tailoring marketing campaigns to target specific customer segments. Analysis of the campaigns

•Internal & External Communications : Managed all communication channels with the customer and internal stakeholders.

•Advertisement & PR : Created and Executed advertising campaigns across various media channels such as trade magazines and social media platforms.

•Customer Engagement : Planned and executed various customer meets, product launches, email campaigns.

•Trade Shows : Planned, organised and executed trade show events. Booth design and set up, Logistics management, Promotional materials, Post-event analysis.

•Marketing Materials : Created visually appealing and informative marketing materials like leaflets, brochures, product training videos and presentations.

•Digital Marketing and Social Media : Managed the company’s social media platforms like Twitter, Facebook and YouTube. SEO and SMM. June

2005-

March

2008

Executive Marketing

Radhakrishna Foodland Pvt. Ltd., Mumbai, India

•ATL and BTL activities : Planned and executed various ATL and BTL activities for the company’s supermarkets called Foodland Fresh

•Product promotions : Planned and executed in store food festivals and Indian festivals to promote sales.

•Loyalty Program : Implemented and managed customer loyalty program

•Marketing Materials : With the help of external agency conceptualised, printed and distributed product promotion materials like leaflets and flyers.

Qualifications

Masters in Marketing

Management

Welingkar, Mumbai University

BA (Hons) in Hotel Management

University of Huddersfield, UK

BBA

Maulana Azad University,

Aurangabad

Pursuing Digital Marketing

Course from Google

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