Social Media Marketing Campaign

KERRINGTON PEOPLES

Social Media and Public Relation Specialist · Murfreesboro, TN

731-***-**** · adz95k@r.postjobfree.com · Kerrington Peoples- LinkedIn OBJECTIVE

Goal-oriented, self-motivated, and a highly skilled individual seeking to further my education and gain employment in the field of marketing, broadcasting, and public relations.

QUALIFICATIONS

Deeply committed to setting and attaining goals

Experience in Social Media management

Content Curation for social media

SEO Analysis Experience

Marketing Campaign creation experience

Experience in AP-style writing

Experience in Video Editing

Volunteer service oriented

Successful in motivating and leading others

Excellent Communication skills

Excellent creativity

Eager to learn

EXPERIENCE

MARCH 2023- PRESENT

ADVERTISING ACCOUNT COORDINATOR, BOHAN ADVERTISING o Conduct research and compile case studies on market trends, the consumer spending index and competitor's success stories to challenge the business. o Partner with channel owners to run the day-to-day of the business including Email Marketing, Social, and Paid Media

o Maintain key reports that evaluate clients' performance. o Organize and maintain servers and digital assessment management software. o Join and participate in vendor/client calls and planning sessions. o Manage projects with multiple teams and partners. o Analyze current digital campaigns to recommend optimizations and efficiency opportunities.

o Assist in building integrated, multi-channel digital marketing plans and campaigns to meet enterprise goals.

o Assist with brand strategy and brand integrity of various clients. AUGUST 2022- DECEMBER 2022

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SOCIAL MEDIA INTERN, HITZ AND BRANDING COMPANY

o Creating content for clients and artists.

o Creating content calendars

o Creating agreements for clients

o Creating social content for different artist

o Planning social content to do for clients and artists o Creating graphics

MAY 2022- AUGUST 2022

SOCIAL MEDIA ENGAGEMENT AND SOCIAL FUNDRAISING

INTERNSHIP, ST. JUDE ALSAC

o Engaged with St. Jude partner/supporter content and help build content strategies based on social media conversations

o Provide strategic recommendations, writing content and engaging with corporate partners, influencers, and celebrities through @StJude social media channels. o Identify and execute engagement and content opportunities for St. Jude global accounts with a combined following of 3.5M.

o Competitive analysis of other brands on social media to inform St. Jude engagement tactics and content

SEPTEMBER 2021- DECEMBER 2021

PUBLIC RELATIONS INTERN, PUBLICITY NATIONS, NASHVILLE o Write and distribute press releases on new and current artists o Assist in sending email announcements to press

o Writing AP-style articles for new music releases o Create social media posts for artists

o Create blog drafts to solicit interest in artists MAY 2021-AUGUST 2021

HUB CLUB VOLUNTEER MARKETING/PR, HUB CLUB

o Promote Club activities on social media pages using Hootsuite o Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification o Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to take action o Set up and optimize company pages within each platform to increase the visibility of the club’s social

o Upload applications on social media and via the MailChimp email system o Send press releases to local media regarding events JANUARY 2021- MARCH 2023

MTSU BOOKSTORE ASSISTANT, PHILLIPS BOOKSTORE

o Lead cashier in serving customers at the register o Stocking merchandise

o Clean and organize merchandise around the store

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EDUCATION

o Bachelors of Science in Journalism, Public Relations, Advertising- Middle Tenn. State University- May 2023

ACTIVITIES

o President- Social Media Club- MTSU

o Leadership University, Jackson Chamber of Commerce o Instagram Brand Ambassador

o Campaign Rally Organizer- City Councilman Campaign o Get Out the Vote Social Media Campaign Volunteer- Councilman Johnny Dodd o Voter Registration Drive- HUB Club, Jackson, TN.

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