Stephen Wallack

*** ******* *****, ******* *********** 06443

adz8su@r.postjobfree.com ● 203-***-****

Senior Sales Position / Marketing Management Executive

Thoroughly conversant with all aspects of the sales cycle; particularly proficient in developing and implementing customized sales plans to grow business, while maintaining and maximizing current customer base.

Effective communication and negotiating skills as well as, strong project management, new business and customer retention skills

Equally skilled in business planning, financial analysis, goals-setting, and directing day-to-day operations to achieve objectives.

Above average computer skills

HIGHLIGHTS:

Proven sales performer with both start-up and ongoing business operations; exceptional cold calling skills, and the ability to expand an existing portfolio, through dogged persistence; thorough planning and research, as well as, effective proposal presentation.

A key strength is the ability to develop an assigned territory, influence, motivate, and lead people – staff, prospects/customers, and venders through effective communication and personal interaction skills.

Strong project management, new business development and customer retention skills

Professional Experience:

THE OLD SCHOOL HOUSE DELI. AND PREPARED FOODS MARKET:

Owner / Operator: 2018-Present

Purchased existing business in April 2014. Responsible for all aspects of business operations including: Hiring, Purchasing, Operations, Sales, Marketing, Promotions and more. Increased sales each year through 2020. Guided business through Covid by developing innovative sales strategies to create new sales avenues. Nurtured Business back to 100% of pre-Covid Sales.

Responsible for increasing sales by 30-35% through diversification of the business and customer base

Organized and established financial metrics including tracking and recording of all sales, administering payroll, negotiating vendor accounts

Oversaw staff including scheduling, new hires and training of all staff members.

Reduced operating costs where applicable.

Developed a cost effective, local municipal based marketing strategy for the business.

SOUND MARKETING GROUP, LLC:

Owner / National Sales Manager:

I Founded agency specializing in the strategic planning, implementation and placement of National Yellow Page and Internet Yellow Page advertising. I Shepherded business through start-up phase to $2.5 million dollars in annual advertising sales. SMG was an independent marketing and advertising agency, specializing in small to medium size businesses. SMG developed a network of customers throughout the USA.

Managed all business operations: sales, marketing, pricing, financing, employee training, budgeting, accounting, purchasing and customer service.

Key Accomplishments: SALES/MARKETING

Secured initial contact and contract with the country’s #1 provider of Portable on Demand Storage Containers (PODS). Won business based on our philosophy, attention to customer service, knowledge of the business and professional presentation.

Initiated, sold and managed the entire franchise network nationwide (over 140 locations) selling on the advantages of a consistent image and message, target demographics, one contact for all locations, preapproved ad layouts, impartial program recommendations and price.

Negotiated Special Marketing Partnerships with all major publishers (ATT, Supermedia, Dex, and Yellowbook) in order to transition advertising dollars from print yellow pages into the internet yellow pages

Key Accomplishments: BUSINESS MANAGEMENT

Developed entire business platform including: Initial business plan, Advertising ordering forms, Contracts, Summary sheets, Artwork Transmittals, Sales Presentations, ROI calculating forms, as well as, all other necessary marketing materials and systems

Developed a five-tiered target market analysis presentation, utilizing the customer’s zip code market area, sales/revenue by zip code, and mapping software to identify highest potential for business within their defined market.

Continual monitoring of sales results and revenue, through Metered Ad Programs, Coded Url’s, ROI Calculations, and analysis of sales performance data.

Routinely design and develop unique PowerPoint sales presentations and marketing materials specific to the prospect’s Individual needs.

SOUTHERN NEW ENGLAND TELEPHONE (SNET) 1986-1996

Advertising Solutions Group: A $4Billion division of AT&T specializing in creating multi media advertising platforms for businesses.

Major Accounts Manager (AE III): Meriden CT 1993-1996

I consulted with business owners and executives with respect to marketing strategy, ad size, layout and design of Yellow Page’s and Internet advertising programs. I provided customers with up-to-date information on business trends, technology and demographics. I was a consistent top producer, responsible for maintaining and managing approximately 125 accounts with over $2 million in annual revenue.

Key Accomplishments:

Routinely achieved over 100% of companies’ sales objective, combined with extremely low claim rate

Worked with our corporate Public Relations department to promote the sale of the new Consumer Tips product. Set up photo shoot with corporate photographer at one of SNET’s largest accounts (ABC Auto Insurance).

Continual field coaching of AE-I & II Reps. Conducted Sales Kick-off meetings. Gave motivational seminars on overcoming sales consultants. Member and participant of 1995 compensation committee

Special Accounts Manager- Professional Market (AE III): New Haven CT 1991-1992

I Consulted with Physicians, Hospitals and Attorneys, and was responsible for the growth and maintenance of high-volume professional accounts.

Key Accomplishments:

Member of the Presidents Circle Club. Actively involved working with SNET senior executives regarding the direction of sale operations including: Customer Agreement contract and paperwork, Market assignment and reconciliation, Compensation and Sales Career Paths

Senior Account Executive-General Business (AE II): Shelton CT 1990-1991

I was responsible for maintaining and managing over 200 accounts worth over $2 million in annual revenue. Skills include: Identification of existing market segments, competitive product review, strategic sales planning and cost justification analysis.

Key Accomplishments:

Presidents Club Award Winner. Given to the Top Sales Person in Sales District. Achieved 126.14% of annual Sales Objective.

Senior Account Executive-New business Group (AE II): New Haven CT 1988-1989

I consulted with new businesses and first-time advertisers into the Yellow Pages.

Key Accomplishments:

Vice Presidents Club Award Winner. Ranked second among all reps achieving over 200% of annual Sales Objective.

Initiated and managed a new install lead contest in conjunction with the Hartford business office.

Developed a self proofing process in order to minimize claims

Account Executive General Business (AE I): Meriden Office 1986-1987

Responsible for sales and service of Yellow Page accounts in the general market.

Education:

B.S. Degree in Economics: Minor in Marketing & Management, Southern Connecticut State University, New Haven Connecticut,

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