Ola I. Bazaza, Ph., Pharm MBA
* ***** ** ********** ** Pharmaceutical Companies
Beirut, Lebanon
Email: **.******@*******.***
Phone: (961-********
Lebanese
CORE COMPETENCIES
English, French and Arabic Product Positioning Market Assessment
MS Office: Word, Excel, PowerPoint Brand Strategy New Product Development
Market Research Competitive Analysis Product Launches
WORK EXPERIENCE
University Lecturer, LIU, Lebanon Sept 2022 – Present
●Delivered the following courses: International Business Management, Research Methods for Business, Total Quality Management, entrepreneur (Bachelor level) and Managing Human Resources and strategic management (masters level/MBA).
●Planned lessons, prepared PowerPoint presentations, delivered lectures as per syllabus and assigned projects and assignments to students.
●Provided examples based on the students’ work experience to assist them in understanding business concepts.
●Analyzed research papers and academic journals, wrote and published research articles.
Therapy Area Specialist (Product Manager), Hikma Pharmaceuticals, Lebanon Jan 2021 – Mar 2022
●Oversaw Hospital IV product line, including:
Ferinject- IV iron supplement used to treat iron deficiency anemia
Hibor- anti-coagulant
●Managed a network of 40 Key Opinion Leaders, overseeing engagement initiatives ranging from frequent visits to new studies and medication advancement within their domains.
●Increased orders and utilization of Ferinject from 7 units to 400 units at the American University of Beirut Medical Center (AUBMC) by leading an awareness initiative on iron deficiency anemia.
●Led strategic planning sessions in close collaboration with the marketing team.
●Organized high-profile medical events and webinars, including doctor engagement, conference organization, and participation, thereby facilitating impactful networking opportunities.
●Established strategic partnerships by collaborating with the head of medical societies.
●Disseminated informative flyers targeting women at dispensaries affiliated with the Ministry of Social Work, in addition to raising awareness through engagements in collaboration with Makhzoumi Foundation.
●Conducted awareness sessions tailored for medical professionals, educating them on testing protocols and practices as well as informative awareness sessions targeting patients to inform them about relevant symptoms and potential treatment pathways.
Medical Representative, Hikma Pharmaceuticals, Lebanon Oct 2014 – Dec 2020
●Achieved an impressive 135% growth rate in year of 2016.
●Managed a portfolio of 15 distinct products, expertly overseeing the strategic positioning and promotion of both Ferinject and Hibor offerings to doctors and pharmacies in the West Beirut and Hamra.
●Navigated a specialized medical domain, including Hematology, Oncology, Gynecology, Orthopedics, Surgery, Vascular and Gastroenterology cultivating invaluable relationships within each arena.
●Analyzed and evaluated current sales targets, scrutinizing performance metrics to ascertain goal attainment.
●Prepared presentations and delivered them to medical professionals.
●Trained newly onboarded medical representatives, contributing to the expansion of the team.
Medical Representative, Aug 2013 – Sept 2014
United Pharmaceutical Manufacturing Company, Lebanon
●Increased sales by 40%, leveraging strategic initiatives and adept relationship management.
●Engaged with medical professionals, fostering valuable relationships within the medical community.
●Diligently maintained consistent and proactive communication with pharmacies.
●Produced insightful reports, outlining key performance indicators and strategic insights.
●Promoted the following products:
Anginet/co-anginet: used to treat hypertension
Unical: used for weight loss
Diaphage: used for diabetes
Osteo-alpha: active form of vitamin D
EDUCATION
Research Master, Pharmaceutical Biotechnology, Lebanese University, Lebanon 2023
Pharmaceutical MBA, Lebanese University, Lebanon 2017
Bachelor of Pharmacy, Beirut Arab University, Lebanon 2013
CERTIFICATIONS
TASK 2019 Conference Participation Certificate
IPE Certificate (Inter Professional Education)
Soft Pharm Training Certificate
Red Cross Certificate
Attended classes of Communication Skills, Marketing, Management, Entrepreneur, and Marketing Research.
I Communicate
KAM- Key Account Management
Presentation Skills
Problem Solving
High Impact Selling Skills
Negotiation Skills
MEMBERSHIP
Member, The Order of Pharmacies, Lebanon
Experience patient specialists diversity innovative medical affairs scientific interaction