MING-HSUAN TSENG

+1-773-***-**** adz8bi@r.postjobfree.com

EDUCATIONAL BACKGROUND

Northwestern University, IL, USA Sep 2022-Dec 2023 Master of Science in Integrated Marketing Communications GPA: 3.94/4.00 University of Michigan-Ann Arbor, MI, USA Sep 2018-Apr 2021 Bachelor of Arts in Economics and Communication & Media GPA: 3.95/4.00 Awards & Honors: The Harold D. Osterweil Memorial Prize (the most outstanding academic record and the greatest social awareness); James B. Angell Scholar (achieved an “A” record for two or more consecutive terms); William J. Branstrom Freshman Prize (Top 5% of freshman class/FA 2018)

PROFESSIONAL EXPERIENCE

Popeyes Louisiana Kitchen, FL, USA Jun 2023-Aug 2023 Graduate Marketing Consultant

l Analyzed Popeyes internal, 3rd party aggregator partners, and QSR industry data to understand competitors’ strategies and customer motivations

l Provided customer-centric and data-driven recommendations with the potential to drive an annual incremental sales increase of $9 million

l Developed a 3rd party delivery promotions playbook for DMA’s and individual store activations to boost digital sales Pano Education, Taipei City, Taiwan Feb 2021-Aug 2022 Video Producer and Editor

l Filmed and produced college counseling videos and student reflection videos l Translated video contents from Chinese to English, and vice versa Mindshare powered by GroupM, Taipei City, Taiwan Jul 2021-Jul 2022 Media Planning Executive

l Leveraged media monitoring tools to understand competitors’ media investment and advertising materials l Worked with account leader in creating, updating, and executing media plan l Analyzed campaign performance and provided strategic recommendations to optimize campaign outcomes l Conducted test and learn initiatives, leveraging data-driven insights to improve advertising effectiveness University of Michigan-Ann Arbor, MI, USA Jan 2021-Apr 2021 Digital Media Foundations Course Assistant

l Helped 70+ students with problems related to the writing, software, and programming assignments l Provided ideas to the instructor to improve students’ virtual learning experience l Planned and organized real-time online activities to increase interactions among students fci Total Brand Partner, Taipei City, Taiwan Jun 2020-Aug 2020 Brand Communications Intern

l Conducted materials analysis and marketing research by applying Google Alerts and QSearch l Introduced and presented products for target clients and partnerships l Participated in and executed the product package design and the establishment of brand image and philosophy l Designed and organized promotional events, helping the turnover increase 30% compared with the previous month l Advertised different brands on social media platforms, helping brands have over 100 LINE friends in a week Homing CPAs Firm, Taipei City, Taiwan Jul 2019-Aug 2019 Audit Intern

l Assisted in vouching, counting, recording of inventories, and execution of agreed-upon procedures l Participated in developing peripheral products in the cooperation between the Chinese Television System Inc. (CTS) and the Taipei 2017 Summer Universiade through which to make CTS understand inventory status and to review the standard and effectiveness of inventory warehouse operation

l Summarized the Statement of Auditing Standards (Taiwan) and prepared a bid proposal on tax compliance services and procurement consulting services for the National Applied Research Laboratories CAMPUS EXPERIENCE

Cause Marketing Initiative, IL, USA Mar 2023-Jun 2023 Consultant for Box United, a nonprofit organization l Enhanced user journey and increased organic traffic through Shopify website and SEO optimization l Developed creative Instagram, TikTok, and LinkedIn marketing strategies to increase Shopify merchandise sales l Created a compelling brand kit to present to journalists to pitch stories about Box United Global Brigades (GB), MI, USA

President of Legal Empowerment Chapter Sep 2020-May 2021 l Provided legal services and education for people living in remote areas in Honduras l Communicated with GB Program Associate about the chapter’s goals and planned brigade l Designed promotional strategies of Legal Empowerment Brigades and unified the visual style of GB copywriting to expand GB’s degree of recognition on campus

l Served as a resource for brigaders before and during brigade Volunteer of Medical and Public Health Brigades Sep 2018-May 2021 l Participated in fundraising events in Michigan to raise funds for brigades l Participated in the brigade twice to make Honduran communities more sustainable and to gain real world medical and public health experience

l Let people be aware of under-resourced communities in Honduras by sharing volunteering experience on Global Brigades at U of M Instagram

Director of Public Relations Sep 2019-May 2020

l Devoted to providing medical services and public health education, and to helping build public health infrastructure for people living in remote areas in Honduras

l Conveyed our mission and events across campus by using social media, postering, and tabling l Publicized GB’s values and expanded its influence on Instagram by organizing different GB activities OTHER INFORMATION

Skills: Microsoft Office, Google Workspace, R, Tableau, Adobe Illustrator, Photoshop, InDesign, Final Cut Pro, Gephi, Netlytic, WORDij

Certificates: Google Analytics and Google Ads Certifications - Search, Display, Video, Shopping Ads, Apps, and Measurement, HubSpot Marketing Software Certification