Front Line Twin Cities
Resume:
Maple Grove, MN *****
****************@*****.***
EDUCATION AND TRAINING
MBA
Markething
Carlson School of Management, Minneapolis, MN
Master of Science
Economics
University of Minnesota - Twin Cities, Minneapolis, MN
Graduated cum laude
Minor in Statistics
JAMES PETERSON
SUMMARY
Accomplished, results driven Consumer Insights Director with 20+ years of experience applying consumer and market insights to drive business results. Driven to maintain competitiveness and innovation by continually identifying market shifts and successfully meeting evolving customer needs.
SKILLS
Voice of the Consumer
Consumer Experience Measurement
New Product Development
Advertising
Brand Tracking
Full Range of Quantitative and Qualitative Research Expertise
Market Intelligence
Market and Competitive Intelligence
Multidisciplinary team leadership
EXPERIENCE
DIRECTOR OF STRATEGIC INSIGHTS
Ameriprise Financial Minneapolis, MN July 2022 - Current
Lead Enterprise-wide VOC Program
Vision and planning future VOC program elements
Planning and implementation of measurement for 2 new touchpoints
Feedback loop to provide feedback to front-line workers
Negotiated new three year contract with Qualtrics
MARKET INSIGHTS DIRECTOR
Vista Outdoor Anoka, MN October 2014 - June 2022
Track brand and competition - Brand image and key drivers
Track brand and competition - Purchase funnel
Quarterly NPS tracking for brand and competition
Monthly state of the marketplace
Significant secondary data needed for monitoring category trends and external influences.
SR CONSUMER INSIGHTS MANAGER
The Schwan Food Company Bloomington, MN October 2010 - October 2014
NPS feedback program established for delivery events
Guided Product optimization in partnership with the Food Science team.
Partnered with Marketing and Food Science on New product development
Identify and Document Brand Value Proposition
Contact this candidate