Robert Watson

**** ****** ***** ******, ** ***** adz7nc@r.postjobfree.com

831-***-****

Strategic Brand Marketing Communications Billion Dollar Revenues Content Management Top Writing/Editing Proficient Media Relations Accomplishments ROI Driven Executive Level Leadership Lucrative Channel Marketing Campaigns

Strategic Partner Communications (Director),

Hewlett Packard Enterprise February 2016- Present

Created and implemented global internal and external newsletter strategy targeting Data Security, Information Management, DevOp, IoT, Information Governance software partners

Successfully analyzed and refined email database doubling open rate measurements

Created read-rates of over 1.6 million over current tenure

Writer, editor, newsletter and webpage designer/implementer

Executive Editor,

The Good Men Project Magazine August 2014- February 2016

•3 million monthly reader online news magazine

•Increased revenue by 30%

•Published articles increasing hundreds of thousands of reads per week

•Writer, editor, content recruiter, reviewer, blogger, video producer

•Drove social media outreach, strategic contributions to brand and audience development

•Maintains significant writer and author contacts

•Featured speaker at BlogHer 2015

Director, Partners and Alliances Global Marketing Content and Communications,

Hitachi Data Systems July 2005- June 2014

Produced Over 25 channel PR, brand and marketing programs producing multi-millions $ in ROI

Realized hugely impactful PR, social media, video, newsletter, portal, application programs

Led branding creative team and directed marketing and communications content management system- 30,000 deliverables

Awarded 54 industry awards, $8.8 billion increased revenue over course of tenure

Authored - corporate partner sales oriented blog author - 5000 reads monthly

Led corporate PR team and agency, created go-to-market communications plans and strategies translating product stakeholders’ technology information into accessible and engagingly effective communications

Director, Internet and Channel Marketing

Bell Microproducts July 1999- July 2005

•Top communications and channel marketing officer, including CEO PR

•Created partner extranet strategy which produced hundreds of millions in revenue

•Implemented distribution marketing programs for EMC, IBM, SUN, Hitachi Data Systems and others

Director of Public Relations and Internet Marketing Programs

Marshall Industries March 1995- July 1999

•Top marketing officer for semiconductor marketing, public relations and branding programs

•Cross-functional team leader who created highly acclaimed Internet offerings

•Ecommerce designer for the website Advertising Age’s Information Magazine named the #1 business to business website for 3 years running

Education:

MBA, University of La Verne (70% towards completion)

BA, UCLA Social Media for the Channel, IPED, certificate

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