CAYLA LAWSHE

adz7mu@r.postjobfree.com

480-***-****

linkedin.com/in/cayla-lawshe

EDUCATION

Bachelor of Science

Computer Science

Arizona State University

December 2024

CERTIFICATIONS

Digital Marketing

Google AdWords

HubSpot Inbound Marketing

Project Management Essentials

Social Media Marketing

Technical Writing

SKILLS

Analytical Thinking

Change Management

Creative Thinking

Coding

Effective Communication

Interpersonal Skills

MultiMedia Design

Graphic Design

Problem Solving

Professional Writing

Proficient Organization

Stakeholder Engagement

Storytelling

TOOLS

Adobe Creative Cloud

Canva

Hootsuite

Python

Microsoft Office Teams

SEO Tools

CAREER SUMMARY

Dedicated and results-driven professional with over 4 years of experience in multimedia content creation, digital marketing, and project execution. A self- motivated leader who excels in fast-paced collaborative environments, ensuring effective communication across diverse global teams. WORK EXPERIENCE

Digital Marketing Specialist Intern Terros Health Inc. Terros Health Inc.

September 2022 - April 2023

Provided strategic recommendations for enhancing website user experience

(UX/UI).

Crafted compelling campaign messaging and product positioning to engage target audiences.

Curated captivating multimedia content in line with brand standards, elevating engagement rates.

Reported directly to an Executive Board Member and executed their directives. Designed appealing graphics for digital platforms to communicate ideas. Demonstrated technical writing skills for clear and concise content creation. Contributed to the marketing team by writing and editing 70+ social media and email campaigns.

Analyzed customer surveys, identified improvements, and implemented changes.

Improved content performance by 34% on average through Google Search Console analytics.

Expanded email subscriber base and exceeded conversion rate goals. Executed paid social media campaigns across multiple platforms, surpassing KPIs by 4%.

Digital Marketing Associate

Provision Consulting

March 2021 - August 2022

Assisted executives in developing customer experience (CX) strategies and marketing initiatives.

Managed and engaged with clients across various marketing channels, including media, email marketing, websites, and social media. Collaborated with designers, strategists, and producers to create compelling content.

Utilized Hootsuite to schedule and post daily/weekly content. Promoted services at events, both in-person and remotely. Translated user stories and business requirements into effective designs using UI/UX approaches.

Provided effective solutions to improve digital platforms to leadership. Exceeded growth targets every quarter by %5 on average Administrative Assistant

Elite Travel Services

October 2018 - Feburay 2021

Managed general administrative duties, including contract communication. Coordinated travel arrangements and excursions for clients. Collaborated with cross-functional teams using Microsoft Teams to execute projects effectively.

Designed forms and reports, reducing vendor vetting and on-boarding time Interacted with over 30 clients and initiated 18 process improvement recommendations.

INVOLVEMENT

Agbara Life STEAM Workshop July 2023 - Present : Inspiring the next generation to participate and get active in STEAM (Science, Technology, Engineering, Art & Math) disciplines. Capture behind the scenes cinematography content; pre-event and post event website and social media posting. Designed and created engaging STEAM Star volunteer flyers and facilitated a confidence. Building workshop for adolescents aged 8 to 14 years old. Assisted with coding workshop.

Content Creator/UGC Creator August 2017 - Present: Curate content for beauty, dance, fashion, and healthy lifestyle audiences on multiple social media platforms, reaching over 8,000 followers with an 8.03% engagement rate. Represented and promoted various local and world-renowned companies as a Product Brand Ambassador, strategizing promotional plans, sales collateral, and product launching events.

Professional Dancer July 2014 - Present : Perform at conferences, professional sporting events (5x Emmy Nominated 2023 Super Bowl) and music festivals; coordinate choreography and digital content including concept videos, show performances and technique workshops.

NSBE September 2017- May 2023: Supports and promotes the aspirations of collegiate and pre- collegiate students and technical professionals in engineering and technology.

NAU UTV Studios August 2018 - March 2020 : NAU's School of Communication Student Media Group, collaborates as a team to write, produce and market student-produced content.

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