Stefani Linn Mathis

**** ***** **** **., * • Austin, TX 78746 • 512-***-**** • adz7mi@r.postjobfree.com • linkedin.com/in/stefanilinn Sales Director with a Proven Track Record

Dedicated and accomplished Sales and Marketing Leader with a history of accomplishments in recruiting and motivating talent, driving complex projects, developing business plans, and implementing revenue strategies. Proven expertise in tactical sales, marketing, and business development, as well as in forging strategic partnerships and enhancing talent acquisition. Highly motivated and results-driven, known for boosting revenue and market share through innovative strategies. Experienced in building high-performing teams that exceed sales targets. EXPERIENCE

Aimbridge Hospitality - Director of Sales & Marketing Dec. 2015 - Present

Leads a high-performing team to consistently achieve the hotel's financial goals while prioritizing an exceptional client experience.

Recruited and trained top talent for sales and marketing, strengthening the team and fostering retention and career growth.

Provided expert coaching and goal-setting guidance to sales managers, driving a culture of excellence and accountability within the team.

Proficiently led contract negotiations, consistently securing favorable terms for the organization. Demonstrated expertise in client acquisition, expanding the customer base and driving revenue growth. Established key strategic partnerships that significantly contributed to business development and success.

Spearhead the development of comprehensive annual business plans and budgets for sleeping room sales, meeting room and food/beverage sales. These strategic roadmaps encompass revenue projections, marketing strategies, and expense management, ensuring alignment with organizational goals and financial targets.

Post-Pandemic strategies have resulted in achievement 113% market penetration and 1 of 8 percentage change as reported by 2023 September YTD Smith Travel Research STR, and achieved inside top 100 on Q2 2023 Top 500 Hotels in Texas - 2023 Annual RevPAR as listed by Hotel Brand Report, Source Strategies, Inc. Vista Host Inc. - Director of Sales & Marketing Sept. 2013 - Dec 2015

Held a pivotal role in orchestrating the successful opening of a new hotel, taking charge of overall marketing and launch strategies. Collaboratively executed strategic business plans, resulting in measurable achievements and revenue growth.

Lead and oversee a diverse team, including sales coordinator, sales managers, revenue manager, Managers-in- Training, and interns.

Provide final approval and meticulous oversight for monthly group and transient forecasts, as well as departmental budgets. This includes rigorous evaluation to ensure alignment with financial goals, resource allocation, and revenue projections, driving optimal financial performance.

Lead the coordination and development of highly successful promotional programs, advertising campaigns, e- commerce initiatives, and targeted sales campaigns for specific markets.

Act as a prominent representative for regional hotels in diverse national and community events. This includes actively engaging with key stakeholders, fostering valuable relationships, and effectively promoting the hotel brand and destination.

Play a pivotal role in crafting and executing monthly action plans for the sales team, actively contributing to goal attainment and budget adherence. Provide hands-on support and guidance to the team, ensuring the successful realization of objectives, revenue targets, and budgetary milestones.

Directly responsible for all ramp-up activities enabling the hotel to become one of the highest revenue performers in Downtown Austin at 115% market penetration in RevPar as reported by Smith Travel Research STR, and consistently achieved inside top 25 on The Top 500 Hotels in Texas as listed by Hotel Brand Report, Source Strategies, Inc. Hilton Worldwide - Director of Sales & Marketing May 2004 – June 2008

Responsible for the overall sales & marketing strategy of the Embassy Suites - San Francisco Airport, a 312-room property with over 12,000 square feet of flexible meeting space.

Generated $25 million in annual hotel revenue from rooms, restaurant, bar, room service, corporate meetings, banquets, and special occasions; maintained an annual occupancy rate of 90%.

Led and managed a team of eight professionals, including sales managers, catering managers, coordinators, convention services managers, and revenue managers. Responsible for full team management, including recruitment, interviews, hiring, training, performance monitoring, and fostering career growth opportunities.

Cultivated and maintained effective relationships with key decision makers at local companies including Roche, Merck, Alphabet Inc., SAP, IBM, and Oracle; grew revenue with business and leisure travel from Asia, Europe, and U.S. Thayer Lodging - Senior Sales Manager Jan. 2003 - May 2004

Responsible for the group room strategy of the Crowne Plaza Hotel & Executive Meeting Center - Austin Downtown, a 254-room property with over 12,000 square feet of state-of-the-art meeting space.

Represented hotel at Austin Convention and Visitors Bureau, Austin Hospitality Association, Austin Chamber of Commerce, and national tradeshow events.

Developed annual group rooms revenue targets, budget, and marketing plans.

Exceeded revenue targets by maintaining and developing new accounts for corporate and association segments. Saks Fifth Avenue - Sales & Service Training Manager Sept. 2001 – Jan. 2003

Led sales consultants in achieving client growth and sales plan objectives.

Assisted Fifth Avenue Club consultants with managing and expanding their client books.

Managed various special events, such as Susan J Komen fundraisers and client trunk shows. Choice Hotels International -Director, New Hotel Sales and Marketing; Texas Region Jan. 2000 – Sept. 2001

Supported licensees with all aspects of grand-opening sales and marketing efforts.

Recruited, trained, and led new hotel sales teams, including leading opening sales blitzes.

Identified competitive sets and target accounts for new hotels. Interstate Hotels & Resorts - Director of Sales and Marketing, Assistant General Manager; May 1997 – Jan. 2000

Spearheaded sales and marketing initiatives to drive revenue growth and productivity.

Promoted to Asst. General Manager from Director of Sales & Marketing.

Managed hotel budgeting and forecasting, strategic planning, service quality, operational efficiency, guest satisfaction, compliance with management company and franchise policies and standards, productivity, and financial measurements; identified efficiency gaps and implement strategies to correct deficiencies.

Consistently prioritized hotel profitability through revenue generation, cost control, guest satisfaction, and employee development, while upholding the hotel's integrity and brand standards. Texas Motor Speedway - Account Manager Sept. 1995- May 1997

Forge partnerships to drive B2B and cross-promotional opportunities.

Prospected and developed new business, including cold calling.

Collaborated with key stakeholders and departments to achieve revenue targets.

Top producer of luxury suite and food/beverage sales revenue for NASCAR events as well as private events EDUCATION

The University of Texas at Austin Bachelor of Business Administration, Management May 2013 McCombs School of Business Consulting and Change Management Track VOLUNTEER EXPERIENCE

Austin Tourism Commission City of Austin March 2023 - Present Consultant – Coping With Change American Red Cross – Central Texas Jan. 2013 – May 2013