Graphic Design Social Media

OBJECTIVE

Passionate and versatile Industrial Designer with expertise in research, human-centered design, concept development, and brand design. Seeking a collaborative environment that emphasizes sustainability and encourages exploration and experimentation. EDUCATION

Rhode Island School of Design, Providence, RI

Bachelor of Fine Arts, Cum Laude, Industrial Design, June 2021 Brown University, Providence, RI

Liberal Arts Cross-Registration, September 2018-December 2020 SKILLS

Technical Adobe CC Suite, Social Media Content, Rhino, Grasshopper, AutoCAD, Figma, KeyShot, Typography, Miro and Microsoft Office 365

Design Market/UI Research, Graphic Design, Ideation, Journey Mapping, UX Architecture, Co-design, Collateral Design, Rapid Prototyping, Technical Drawing, Quick Ideation Sketches, Product Sourcing, and Inspiration Boards EXPERIENCE

Blue Sea Products LLC

New York, NY Industrial Design & Business Transformation Global Lead January 2022 - January 2023

• Collaborated closely with the C-suite to gain a comprehensive understanding of the client’s perspective, current brand strategy, and future growth opportunities. Took a lead role in addressing existing design department challenges by implementing a strategic product roadmap. Leveraged my aptitude for experimentation and exploration within a collaborative setting.

• Led the transformative rebranding initiative, encompassing the development of a comprehensive branding toolkit, photography style, presentation layouts, typography, color composition, and logo usage guidelines. Successfully repositioned products while maintaining the integrity of the original elements. Established brand material guidelines to ensure consistency across graphic and UI designs. Successfully unveiled the new branding at the prestigious North American Seafood Expo.

• Led and fostered collaboration among a team of external user experience designers in the development and launch of a new company website. Facilitated weekly meetings and workshops with UX/UI designers, web developers, marketing personnel, and the global sales team to analyze product trends, web analytics, and optimal product placement. Leveraged expertise in UX architecture, graphic design, and UI design to enhance brand recognition and elevate the user experience.

•Executed design direction (banners, collateral materials and booth design) for campaigns, trade shows, and award events. Designed and developed social media marketing strategies for both digital and print ads. Curated artwork releases and packaging for all client-facing materials across the business.

ZERET Architecture/Planning & Design, P.C.

New York, NY Associate Designer 2018-2022

•Assisted Principal with selection of interior finishes, presentation boards, product sourcing, and placement.

•Conducted 20+ site visits, field surveys, finalized measurements for spatial planning of commercial and residential projects. Alpert Medical School & School of Engineering at Brown University, Design and Health, Selective Program Providence, RI Industrial Designer 2019

• Interviewed and shadowed Rhode Island Hospital emergency room trauma center MDs, NPs, RNs and Administrators to journey map patient experience throughout hospital stay. Collaborated on a team to develop “CareFlow” app to improve the efficiency of patient speciality unit transfers.

• Combined design thinking through interviews, shadowing, and journey mapping to develop UX Architecture, low fidelity/ high fidelity wireframes, material guidelines and controlled user testing. The “Care Flow” application created effective solutions for the Rhode Island Hospital staff and improved patient satisfaction.

• The final project was presented to the CEOs of Ximedica, New England Medical Innovation Center, and Medullan. Product design achieved the highest score from judging panel.

EXHIBITIONS & HONORS

RISD x The Avenue Concept

2021-2022 Designed, painted and displayed civil rights public artwork rooted in women’s empowerment in Providence, RI Woods-Gerry Gallery Exhibit, RISD

2021 Chair and Lamp chosen for ID Senior Show

2016 Abstract collage chosen for exhibition

MoMA BioDesign Challenge

2019 Research, new product development and placement of sustainable mycelium based medical bandage for burn patients in developing nations.

Le Caneton Baby Teether

2018 Market research, ideation, new product development, packaging, graphic design, typography, user testing and product placement. TERÉZ adz7cb@r.postjobfree.com www.MEDINA terezisobel.com

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