KERRY FERNAU
Sauk Rapids, MN
***********@*****.***
Sales, Marketing and Leadership Specialist
Exceptional sales record and ability to recruit and train dynamic and productive sales teams
• Design high-value revenue and profit plans, developing business and marketing functions, positioning product and managing profit/loss
• Create, develop and execute innovative business plans and sales strategies
• Build and maintain relationships with key decision-makers
• Establish high profit accounts with excellent levels of retention and loyalty
• Consolidate and improve organizational processes to accelerate growth
• Develop teams of high-performing employees through careful selection, personal coaching, and ongoing professional mentoring
• Manage teams and monitor goal achievements
• Excel in communication and problem solving
PROFESSIONAL EXPERIENCE
Nebraska Farmers Network Apr 2023- Present
St, Cloud, MN/ Lincoln, NE
State Director
● Manage customer centric operations, ensuring customer satisfaction through delivery and service quality norms
● Identify, develop and implement client strategies to increase revenue growth and profitability;
● Collaborate in the development of marketing plans, web-based content, and policies/procedures manuals
● Assist in evaluating programs and policies. Provide leadership to the field sales organization in a manner that ensured exceptional service to all stakeholders and is in compliance with company policy as well as state and federal regulations
● Recruit and train sales professionals, develop area managers, regional managers and directors of marketing.
Raised $1,500,000 in startup capital from investors in 6 months Independent Insurance Agent Apr 2018- Present
Ainsworth, NE
Sales professional
• Market insurance products to new and existing customers
• Service and develop existing customers
• Track sales data
Sandhills Distributing Mar 2017- Oct 2018
North Platte, NE
Sales professional
• Service and grow existing accounts
• Set up displays
• Merchandising of accounts
• Rotate product to ensure optimum freshness
• Sell in new products
Ainsworth Motors Mar 2016-Mar 2017
Ainsworth, NE
Sales professional
Analyze customers’ needs
• Lease or sell them the appropriate vehicle
• Arrange financing if required
• Work with municipalities on their vehicle requirements MIDWEST HOLDING, FIRST WYOMING CAPITAL Nov 2004-Dec 2015 Lincoln, NE / Cheyenne, WY
State Director / Chief Marketing Officer
• Managed all operations; identified market dynamics/competitive trends for growth
• Supervised key accounts with focused approach, nurturing productive business relations for customer satisfaction
• Managed profit/loss operations and identified market dynamics
• Responsible for managing complete P&L operations and identifying market dynamics and competitive trends for the growth of life insurance products.
• Supervised key accounts
• Ensured better operations, providing consistency in delivering service and exceeding benchmark service levels
• Recruited and trained sales professionals, developed area managers, regional managers and directors of marketing
• Conceptualized/implemented revenue generating business strategies, establishing business relations with clients to ensure higher market share
• Promoted a culture reflecting the organization’s values, encouraging good performance and rewarding productivity
• Raised $11,000,000 in startup capital from investors in 18 months and $1,200,000 in life insurance premiums in 12 months
AWARDS
• Rated top Manager of the Year, 2008
• Top Manager of the Month 9 times, 2009
• President’s Council recognition for #1 salesperson in the company 2009 References:
John Perkins, 573-***-****
Kevin Conner, 701-***-****
Rory Ashker, 817-***-****