GEOVANE BELTRAO

adz6u1@r.postjobfree.com 780-***-****

PROFESSIONAL SUMMARY

A seasoned results-driven professional with 17 years of experience in sales, business development, and marketing. A strategic thinker with well-developed planning and organizational skills with consistent high-level performance in market entry and development. Expanded customer service, client relationship management, and stakeholder relations experience in various industry sectors. Proficient with a variety of tools and technologies: Salesforce, SAGE CRM, SAGE MAS 300, SAP, Oracle, Microsoft Dynamics, and Microsoft Office.

Speaker at local, regional, national, and international trade shows, trade missions, and conferences. Speaker and mentor for the Trade Accelerator Program (TAP) – World Trade Center/Edmonton Chamber of Commerce.

Speaker for the Catalyst Incubator (Red Deer, AB)

EXPERIENCE/SELECTED ACCOMPLISHMENTS

SINOPEC Lubricants/Petroland Energy Services – Mar. 2023-Present Territory Sales Manager

• Performing full sales cycle: prospecting and researching; cold calling; visiting; identifying potential customers’ needs; preparing/presenting quotes; closing sales/businesses; maintaining business relationships.

• Growing sales in the Edmonton territory: three new accounts since March.

• Attending industry trade shows and networking events.

• Setting up point-of-sale stands/displays.

Providence Grain Solutions – Oct. 2021-Mar. 2023 Sales & Marketing Consultant

• Brought in 252 new business development opportunities/potential clients in the food sector.

• Developed a market assessment for new products/new plant including ROI, payback period, break-even analysis, and other metrics for decision-making.

• Created an objective sales plan with a budget, targets, key performance indicators, and sales strategies to sell new products in Canada and selected international markets.

• Introduced/designed a newsletter to be used as a business development/sales/marketing tool. Canadian Oats Milling Ltd. – May 2019-Mar. 2021 Sales Account Executive

• Secured 14 new accounts generating over $2MM in sales in almost two years. Actively contributed to increased annual sales (47%) from $17MM to $25MM, executing full sales cycle.

• Planned and executed full sales cycle – from prospecting/cold calls to closing sales.

• Executed business development and sales trips effectively at low cost and on/under budget (local, regional, national).

• Conducted pricing negotiation strategies with current and potential clients. Garnet Instruments Ltd. – Jan. 2016-Apr. 2018 Regional Sales Manager

• Organized, implemented and installed equipment for a showroom/Demo Station at a pipeline testing facility in Rio de Janeiro to serve as a business development, marketing, and sales tool.

• Developed a detailed market potential assessment and a competitive analysis report.

• Implemented a “Test Drive Concept” to shorten sales cycles. Participated in product installations.

• Planned and executed a $30K booth for one of the largest oil and gas trade shows in the Americas. Kaefer Canada Inc. – Nov. 2014-Apr. 2015 Business Development Manager

• Secured and attended development and sales meetings with clients and potential clients in oil & gas, and industrial and commercial construction.

• Responded to and filled out RFPs, RFQs, RFIs, and prequalification requests and forms.

• Provided input and recommendations on responding to bids and writing master service agreements.

• Selected media for advertising opportunities in oil & gas and industrial construction. Katch Kan Ltd. – May 2010-May 2014 Regional Sales and Business Development Manager

• Performed full sales cycle: prospecting and researching; sales and marketing plans; identifying customer needs; designing pricing strategies; preparing/presenting quotes and proposals; closing sales/businesses; maintaining business relationships.

• Sold to and provided services to the top ten energy/oil and gas companies in North and South America.

• Assessed business opportunities, developed, and implemented market entry and development strategies to increase sales to Latin America from $400K to $900K in two years, and to Australia at $480K in one year.

• Performed effective due diligence on identifying, assessing, and selecting distributors in Australia and Brazil.

EDUCATION

Certified Sales Professional - Canadian Professional Sales Association - in progress - 2023

Master of Business Administration - Pontifical Catholic University of Rio de Janeiro, Brazil - 1999

Bachelor of Commerce - University of Pernambuco, Brazil – 1990 Additional professional development courses include Business Law in Canada, Economic Viability of Solar Projects, International Trade Research, Investment Funds in Canada, Strategic Account Management, Effective Negotiating Strategies.

MEMBERSHIPS

Canadian Professional Sales Association

Edmonton Chamber of Commerce/World Trade Center

Alberta Food Processors Association

Alberta Hemp Alliance

SOLAR Alberta

Canadian Council for the Americas

Forum for International Trade Training

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