Ivette Ciavaldini !

mobile: 305-***-**** e-mail: adz6sn@r.postjobfree.com Linkedin:!

linkedin.com/in/ivette-ciavaldini-mba-b01228

Summary

Multicultural Account Director/Marketing Director with 10+ years of experience developing and implementing B2B and B2C brand and marketing strategies to achieve business goals in the U.S.H and general Market. Proven ability to transform data into culturally relevant insights for the audience while creating outcomes that matter to the business. Native Spanish speaker, fluent in English. U.S. citizen. Experience

República Havas, Account Director. Jul. 2021 - Present Coral Gables, Fl. Member of the executive leadership team. Responsible for building and maintaining long-lasting client relationships and serving as the lead point of contact for the agency's clients. Manage marketing strategies, digital, offline, guerrilla marketing, and experiential activations for multicultural markets. Develop plans, monitor budgets, and create advertising campaigns for clients such as Florida Blue, Telefónica, and Reckitt: Finish & Air Wick. Manage and execute multiple projects in an organized and creative way. B.V.K, Senior Account Manager, Integrated Marketing Nov. 2018 - Jul. 2021. Miami, Fl. Report to the Account Director. Responsible for managing clients' brands and their competitive environment. Develop and implement a multi-platform B2B and B2C brand strategy across digital and offline channels. Responsible for planning and executing conferences, trade shows, and live-stream events. Translate growth metrics into insights for the creative and tech teams. Manage, direct, and develop projects with the internal team, external agencies, and vendors. Control resources and budget to ensure optimum client servicing is maintained. Olympusat, Senior Brand Marketing Manager. Apr. 2018 - Nov. 2018. West Palm Beach, Fl. Reported to The V.P. of Marketing and Communications. Contributed to developing a new brand strategy, positioning, and visual identity. Provided direction and feedback to the creative and digital agencies and internal partners to ensure product alignment with the brand strategy. Leveraged consumer insights, metrics, and industry best practices to determine the brand's most effective marketing and communication strategy. Planned and executed trade shows and events. Main Achievement Include:

Developed VEMOX Strategy: (VEMOX a B2B O.T.T. a platform for operators in the U.S. and LATAM) B.B.C. Studios, Brand Marketing Manager Aug. 2011- Jul. 2016. Miami, Fl. Developed and implemented multi-platform campaigns for all business units (Ad Sales, Affiliates, etc.). Managed at the same time 3 different brands and their ancillary business. Worked with internal teams and external agencies in Brazil, Mexico, Colombia, Argentina, and Venezuela, while being the liaison for the London HQ Brand Team and the Miami regional office. Oversaw social media platforms, landing pages, and web executions. Led App and digital games content production. Planned and executed trade shows

(NAPTE, etc.)

Main achievements:

Doctor Who World Tour

Campaign (Doctor Who, a British science-fiction series) Executed in Mexico City and Rio de Janeiro.

• Live Events: The Online and On-Air campaign achieved a record-setting fan presence in Mexico City, followed by Brazil. Tickets were sold out in less than one day in both places.

• Affiliates: Obtained open signal with M.S.O. (Oi T.V.), which generated 100,000 subscribers.

• Digital Sales: Negotiated the D.W. Series with Netflix.

• Content Sales: Renewed DW S1-8 with T.V. Cultura in Brazil. CBeebies 360 Campaign (CBeebies, a preschool channel) A digital strategy supported On-Air, Online, and with retail activations contributed to raising the CBeebies SVOD App to a new B.B.C. global level:

• First SVOD application for children launched in LATAM.

• Reached + 135K downloads during the first 9 months. The Creative Bunch Productions, Owner Sr Copywriter Producer Sept 2003 - Aug 2011. Miami, Fl. Provided a wide range of creative services that turned ideas into profitable content for client integrations On-Air and Online platforms. Worked for the following shows: Qué Sabor! (Telefutura), Delicioso

(Galavision), Decorando Contigo (Galavision) and Moda Al Rescate (Galavision) Main responsibilities included:

• Worked with the Ad Sales Director to define client objectives and available resources.

• Created and presented storyboard ideas.

• Copywriting

• Set designing and decor.

• Managing post-production timeline.

E.M.I. Music, Marketing Director. Jun 2000 - Feb 2002. Caracas, Venezuela Reported directly to the General Manager and functionally to the Marketing Vice-President for Latin America managed a team of 9 people. Responsible for designing and implementing B2B and B2C marketing strategies to achieve sales, distribution, and market share targets. Directly involved in identifying, coaching, and launching new local artists. Main achievements included:

• Obtained a 16% sales growth and increased market share from 12% to 16%, despite a 10% market contraction.

• Negotiated and implemented strategic alliances with co-sponsors, significantly increasing the Company's marketing resources at no additional cost.

• Launched a Venezuelan

singer in Spain who reached a gold disc award. • Obtained 4 Platinum disc awards and 10 Gold disc awards in Venezuela.

• Achieved 7 Broken Acts (a new launch that got a gold disc award in its first year). Education

Florida International University

International Master of Business Administration (M.B.A.), Major in Management and Marketing (2002-03) Universidad Central de Venezuela B.A, Journalism Major Advertising