Profile

Knowledgeable licensed managing esthetician with over 18 years of experience helping clients achieve their long-term skin care goals. Specializing in chemical peels, eyebrow design, body waxing, and makeup application. Experienced in day-to-day, special occasion and theatre makeup. Takes pride in helping clients regain self-confidence in their skin while educating them in the best self-care practices that yield lasting results. Excels in working directly with clients to accommodate all their necessities. Always articulate as well as friendly with a professional demeanor.

Skills and Competencies

Licensed Managing Esthetician

Skin Analysis

Skin Care Planning/Application

Chemical Peels

Full Facials with Relaxation Massage

Makeup Application (day-to-day, special occasion and theatre makeup)

Eyebrow Design

Body Waxing

Product and Market Research

Advertising/Marketing

Meal Planning & Preparation

Patient Hygiene and Assisted Daily Living

Social Media Marketing

Detail Oriented

Strategic Planning

Business Owner

Employment History

Independent Contractor - Medina, OH January 2005 to Present

Managing Esthetician and Makeup Artist

Knowledgeable, experienced Licensed Managing Esthetician and Makeup Artist who has a passion for skincare and cosmetics, providing exceptional, consistent service with dedication and professionalism. Specializing in chemical peels, full facials, eyebrow design and makeup application. Works with the client to develop a skin care plan that best suits their needs based on current conditions, goals, and health concerns. Has very strong business, sales, and customer services skills to meet salon and spa goals while exceeding customer service expectations.

Duties

Managing all entities of running a business as a private full-service Esthetician

Develops and implements individualized custom skin care plans based on specific customer needs that take into consideration their goals as well as the overall health of the customer.

Product and Market Research; keeping up on products, procedures, and industry standards.

Provides a multitude of services including chemical peels, full facials with relaxation massage, full body waxing, eyebrow design, brow and lash tinting as well as on location makeup artistry.

Responsible for all advertising, promotions, and social media marketing for the business

Responsible for all training and licensing requirements set forth by the state of Ohio.

Independent Contractor - Medina, OH June 2021 to Present

In Home Health Care Aid

Knowledgeable, experienced In-Home Health Care Aid who has a passion for helping those in need. Providing exceptional care with compassion and professionalism. Has very strong interpersonal skills and a knack for making people feel right at home. Works with clients to develop a care plan that centers around the client’s health, physical and mental needs. With each client comes a unique set of circumstances that must be accommodated to ensure each client receives the care they need.

Duties

Provides direct and indirect patient care under the directions of their supervising doctor.

Assists elderly patients’ ability to be ambulate as well as with their daily living activities. Showering, getting dressed and cutting/styling their hair regularly.

Assists patients requiring help with feeding, toileting, and all other ADL Care.

Transfer and helping during the transferring of patients into and out of wheelchairs, toilet, bed, and other medical equipment.

Weekly grocery shopping and meal preparation for various dietary restrictions. Experienced in meal prepping for patients suffering from renal deficiencies and diabetes.

Transportation to and from Doctor’s appointments

Assists patients with various PT, OT, and Speech Therapy exercises.

On-Call support for when patients’ needs arise that can not be handled at home by a family member.

Ferrell-Whited Physical Therapy - Medina, OH July 2018 to April 2020

Marketing Director

Responsible for implementing marketing campaigns, promotions and event coordination through the company’s website, email marketing, several social media platforms. Works directly with 6 clinics that fall under the Ferrell-Whited umbrella with marketing to each of the clinics individuals needs based on clinic specialties.

Duties

Managing the day-to-day posting on the company’s website and social media platforms

Using market relevant apps to create collages, generate promotions and create marketing content.

Enhancing the company’s social media presence across a range of campaigns and daily activities

Advertising and spot lighting different specialties for each of the 6 Ferrell-Whited clinics.

Active in increasing followership across all platforms through joining relevant groups, posting in relevant discussions, and interacting directly with the customer base to spread the word.

Evaluating all online reviews and interacting with the customer to enhance the customers positive experience or rectify a customer’s negative experience.

Razor Marketing - Beachwood, OH December 2015 to January 2017

Chief Social Media Marketing Officer

Responsible for creating, developing, and implementing individualized social media marketing campaigns for multiple clients across several industries. Worked directly with Montrose Auto Group, Select Cars of Cleveland, US Ultrasound, Akron Spine and Pain, and Valentino DeSalva to create customized marketing plans to drive their online presence to increase their sales both online and in stores.

Duties

Managing the day-to-day posting on all the company’s social media platforms

Using market relevant apps to create collages, generate promotions and create content.

Enhancing the company’s social media presence across a range of campaigns to increase market visibility and online sales.

Advertising and spot lighting specific items from each company to generate buzz and push upcoming promotions.

Working directly with the owners and their employees to identify opportunities to make the most out of the customer’s experience.

Active in increasing followership across all platforms through joining relevant groups, posting in relevant discussions, blogging, and interacting directly with the customer base to spread the word.

Managing and updating the customer email database

Developing and distributing promotional emails to the company’s current and prospective customers.

Evaluating all online reviews and generating monthly reports for each client based on their specific needs.

References

Available upon request

Contact this candidate