Dayna Braun

LinkedIn Profile

Greater Dallas-Fort Worth Area • Mobile 310-***-**** • adz6m5@r.postjobfree.com

Results-driven sales and operations leader with a proven record of propelling revenue growth across diverse industries. My skill set encompasses all facets of digital marketing, enterprise sales, leadership, and sales operations, enabling me to consistently deliver strategic and tangible results. My expertise is developing and executing digital strategies, promoting cross-functional collaboration, and spearheading strategic planning initiatives. My background in digital marketing, direct sales, sales enablement, performance management, revenue forecasting, and training and development programs has consistently resulted in exceeding sales targets.

Experienced in overseeing teams of 20+ with forecasting and P&L responsibilities exceeding $24 million. Solid operational focus in troubleshooting and problem-solving—managing external relationships with key clients and internal relationships with key stakeholders.

Passionate about digital marketing, employee development, and building high-performing teams through effective recruiting, training, and continuous dialogue. Proven success in leading large teams in high-stress environments.

PROFESSIONAL EXPERIENCE

Digital Marketing Sales Consultant – Dallas, TX. Jan 2023- Present

Partners with clients to foster collaborative growth initiatives, driving top-line revenue in diverse industries such as Financial/Banking, Business Services, Media, and Technology

Manage digital sales processes, including consulting clients to uncover their goals, develop and execute digital sales strategies, and create processes for sellers to follow.

Collaborate with department leads to ensure the successful implementation of digital sales initiatives.

Analyze and identify market trends to target new customers.

Chaloner – New York, NY June 2019-Dec 2022

Senior Digital Marketing Recruitment Advisor (Remote)

Strategically managed end-to-end recruitment process for direct hiring or mid-to-senior level professionals specializing in communications, public relations, marketing, and related fields. My focus encompassed diverse industries: professional services, technology (specializing in cyber), financial services, and consumer companies.

Pioneered and executed proactive sourcing strategies to develop robust candidate pipelines, leveraging the capabilities of LinkedIn Recruiter, referrals, and direct recruitment methodologies.

Fostered strong relationships with new and existing clients, engaging in in-depth discussions, intake calls, and off-site meetings to comprehend hiring needs. Identified key skill sets, negotiated fees, and exceeded client expectations.

Prospected and cold-called potential clients, successfully expanding business accounts and ensuring ongoing client satisfaction to foster enduring partnerships.

Digital First Media – The Denver Post, Denver, CO Jan 2019-May 2019 MediaNews Group is a leader in local, multi-platform news and information, distinguished by its award-winning, original content and high-quality, diversified portfolio of local media assets.

Digital Marketing Sales Consultant (Remote)

Responsible for recruiting, coaching, and training Digital Marketing Enterprise Sales Executives and Subject Matter Experts (SMEs) to increase sales pipeline opportunities and achieve monthly and quarterly new revenue targets.

Collaborate with department leads to ensure the successful implementation of digital sales initiatives.

Analyze and identify market trends to target new customers.

Led team to 150%YOY Growth

Medium Giant (Formally A.H. Belo), Dallas, TX Sep 2013-Nov 2018

Sales Director

Directed two sales teams: Responsible for business-to-business (B2B) and business-to-consumer (B2C) programs encompassing digital marketing utilizing programmatic display, native advertising, programmatic email, over-the-top video (OTT), display and search retargeting, search engine marketing (SEM), search engine optimization (SEO), and social media solutions. Led the Top Workplaces Program in the Dallas market, growing the program by 25-30% YOY. Directed departmental KPIs, including lead conversion rate, monthly recurring revenue, productivity per team member, pipeline management, and prospecting activity using CRM - Salesforce.com. Partnered with our Business Intelligence team to capture targeted first-party data and research to direct targeted audience segments and profiles for C-suite enterprise-level clients.

Achieved over $24M in annual sales and headed the Top Workplaces Publication in the Dallas market, growing the program 20-30% YOY.

Analyzed and identified market trends to target new customers.

Monitored departmental KPIs, including lead conversion rate, monthly recurring revenue, productivity per team member, pipeline management, and prospecting activity using Salesforce.com.

Accomplishments:

Grew overall revenue by $1.5M YOY.

Grew new business digital revenue by $1.2M YOY.

Grew Top Workplaces Program by 20-30% YOY.

Multiple Presidents Club winner and nominee

Fanscape, LLC, (An Omnicom Company) Los Angeles/Dallas, TX Oct 2012 to Sept 2012

A leading social media marketing agency with over 20 years of consumer online marketing experience, offering all the services a consumer-facing brand needs to deliver compelling business results via digital/offline channels.

Recruitment Sales Consultant (Remote)

Responsible for engaging in social media marketing and capitalizing on recognized platforms - including Facebook, Twitter, and YouTube - to create meaningful advertising campaigns for Fortune 500 clients.

Developed strategies to leverage social media and digital marketing space to increase brand and product awareness.

Filled over 20 positions in less than three months, reducing Cost Per Hire (CPH) by 25%.

Paladin Marketing Resources, Los Angeles, CA Mar 2008-Sep 2012 Paladin helps connect talented marketing, creative, communications, and digital professionals to nationwide businesses.

West Coast Sales Manager (Remote)

Held primary P&L responsibility, directing a $10M+ annual budget and eight sales account executives.

Set and monitored daily/weekly/monthly key metrics via CRM (Salesforce.com)

Analyze and identify market trends to target new customers.

Increased revenue by $750K in less than one year.

Grew overall revenue by 114% YOY.

Capitalized on the establishment of strategic partnerships to generate revenue and optimize productivity.

Multi-year winner – President’s club

CRITICAL SKILLS

Business Mindset: Ability to understand business and financial conditions, linking HR, finance, and business strategy, and identifying ways to improve business performance.

Change Management: Demonstrated experience in articulating the business case for change, evaluating change readiness, building and executing stakeholder plans, and managing sustained change, transition, and migration.

Culture Builder: Skilled at identifying and assessing current organizational capabilities, building a sales team from the ground up in a startup environment, and aligning corporate programs to reinforce, shape, and support culture.

Consulting Skills: A talent and cadence for tailoring communication style to work efficiently with stakeholders at all organizational levels and being active at listening, influencing, facilitating, and problem-solving.

Leveraging Data and Technology: Trained to identify, utilize, and present data and information systems in a way that facilitates evidence-based decision-making.

EDUCATION

Marketing and Communications • Northeastern University • Boston, MA

CERTIFICATIONS

Google Certified (Digital Display, Mobile, Search, Social)

AFFILIATIONS

Member – American Marketing Association (AMA)

Member – International Association of Business Communicators (IABC)

Member – The Worldwide Women's Association -Dallas Chapter

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