DOUG FROH

SEO is much more than a simple

google analytic. I have overseen

integrated SEO and AI enhanced

search features. (It’s how we got a

163% increase!)

National Awards in Photography:

Have won placings in photography

in 35mm and Medium Format areas.

It takes talent to know talent.

Creative: writing directing,

producing TV commercials.

(National & Local)

World class Graphic layout and

design direction.

Commercial video production

Formulation of strategy and

execution of WEB site development

S E N I O R M A R K E T I N G E X E C

S K I L L S

513-***-****

5555 State Route 132, Batavia,

OH45103

adz6lb@r.postjobfree.com

https://www.linkedin.com/in/dfroh/

I solve strategic branding, marketing and sales problems and more! A company without a clear branding strategy can be like a ship with no rudder. I have success in guiding and executing the process. I excel at bringing the great things about a company to light! If you are not excited about your company, why should a customer be? The answer is strategic branding through a multi-media approach! From multi-faceted digital/SEO to print collateral, coming up with a structured approach to best penetrate your market is my forte.

From companies like the enormous turnaround at Telxon (365% ROI), Airstream, Paxar and many more. I have the skills and experience to take your company into a world class approach and more sales. Created the Equiotic and Caniotic brands and were a mainstay with the USA Olympic equestrian team, and provided canine product to the ATF, TSA, Customs and US Military dogs. Created entire marketing package from brand to videos, WEB/SEO, collateral and tradeshow booths.

Tradeshow booth execution! There are ways to make a maximum impact with low budget! Booth strategy is a science not a "hey, look at our stuff." You need to be structured and thought out and integrated with your strategy.

A Marketing operations pit bull! From defining the brand strategy to the execution across the entire company and resulting in increased sales and market share. From Product Marketing and a product road map to the execution on the WEB and mobile to collateral and videos. I have done it and been successful. In under one year at my last assignment, I installed changes to the old web platform approach and garnered a increased response of 163%! And personally created two new sub-brands to highlight outstanding features of their business! P R O F I L E

E X P E R I E N C E E D U C A T I O N

BACHELOR OF SCIENCE

University of Toledo

Marketing/Theater

Transpak, Inc.

October 2020 to February 2023.

Market Development Manager for Cincinnati Region. After being brought on to assist in corporate marketing, I then transitioned to assisting the Cincinnati Region’s CVG facility. My marketing efforts were successful very quickly. Producing videos for sales personnel to leverage and brought about changes to the in-place web site then garnered a 163% increase in response on the web through SEO refinement. In addition created the brands DATAPak and Sychronous Logistics and created collateral to support my sales and regional marketing efforts. As a result, last month I achieved a $900k deal to Africa for a client as well as on-going business, multiple aerospace deals and a cutting edge nuclear equipment deal.

Consulting

January 2010 to 2019.

Owner, Froh Inc.: Specializing in Marketing Transformation & Revitalization. From Fortune 500 companies to Post Merger/Acquisition and Startups. SEO Maximization. Uckele Health & Nutrition, Blissfield, Mi.

Working with management to assist in the organization and implementation of a new marketing process as well as consulting on on- going marketing projects. “Down the Aisle” Campaign and other branding refinements. Executed a holistic approach to SEO. Content marketing centered.

Bluegrass Animal Products, Probiotics, Div. Partner www. Equiotic.com, www.Caniotic.com

Planned and executed an innovative approach to media integration. Created a website to compliment a new breakthrough technology in probiotics based commensal bacteria of the species. Also, created and executed sales plan for the entire product line. Massive success. From World Championships to Olympics and Dover Saddlery. Caniotic was used on 6 dogs at the prestigious Westminster Dog show. My efforts have lead to dominance of the high level equine performance ranks in under 3 years. Directed creation of the website with integrated SEO to YouTube. Cimcool, Inc.

This division of Cincinnati Milacron needed a new brand direction and review of sales and marketing processes. The branding effort had to encompass their world wide operations. Was successful in executing the new look and feel in four months. Executed a new website for the brand. SEO centered videos on Youtube. Airstream, Inc.

Director of Marketing

March 2008 to November 2009.

One of America’s iconic brands. The silver travel trailers. Executed Branding change. Identified a core psychographic target group and then directed production of all collateral and new website, featuring automated blog and social networking to address this group. Created new dealership support materials as well as advertising and world class brochures. Promotions with the likes of Jay Leno, Jesse James, Phil Keoghan, etc. New website with cutting edge videos and SEO to all Airstream independent sites for enhanced response.

SLI HOLDINGS International, LLC. (CML Division):

Executive Director, Marketing and TuffLED.com(Div. Of CML Technologies) - A world Leader in miniature lighting & borescope technology. Electronics, Automotive OEM, Aftermarket, Lighting (SLI Holdings, LLC) May, 2004-January, 2007. Full P/L authority, created e-commerce division to enter the heavy duty trucking industry. Created brand "TuffLED.com™" and made operational in four months. Transacted sourcing in Taiwan and China. Created logo and name. Shopping cart website with SEO. Executive Director of ProVision

May 2004-January 2005 (www.provision100.com) - Automotive Aftermarket, Tools, Defense, Law Enforcement, Aviation. Electronics, LED

Full P/L Authority & decision making responsibility. During tenure, a 45% increase in core market in 1 year. Stabilized distribution and created world wide rep force. Expanded the product line into new product verticals. Supervised manufacturing in Costa Rica. Involved in auto racing, sponsoring and getting endorsements from Bobby Unser, Greg Ray and Wright racing. Website featured 12 videos. From Special forces to track side footage. Increase sales in core market by 45% in 1 year.

Total 100% Re-marketing of Provision line.

Organized and hired National Rep force in two months. Controlled up to 98% of hand tool scope market.

Provided a run rate of 65% with ONLY 5 employees!

Signed on Sears, Snap-On, Mac, Cornwell, NAPA, to just name a few. Increase sales in core market by 45% in 1 year.

Marketing Consulting

March 2003 to May 2004 - Mobile Data Collection, Barcode, RFID.Consulting to companies on Marketing strategy. Datalogic, Inc. and a confidential $3.0 bil. financial services company on strategy and tactics as well as evaluation of key personnel. Datalogic increased sales by 21% within 6 months. Chief Marketing Officer

January 3, 2002 to January 3, 2003

Paxar Corporation (NYSE PXR)

WhitePlains, NY - RFID, Barcode, Mobile Data Collection, Tags & labels. Hired to formulate and execute the corporate strategy and global re-branding and identity program as well as executing a CRM package. Goals were to position company for sale and to re-align marketing and sales activity with a new global protocol due to increase in customer global sourcing. Paxar is a $720 mil. Corporation. Credited in year end press release with the 3% increase in profits achieved in WSJ. Received a advertising industry award. Project was completed after one year.

Total Global Re-Marketing of Corporation in 1 year. Credited for 2% Gain in profitability in year end statement. Marketing Consultant

March, 2001 to January 1, 2002

Avail Networks, Inc. - Network technologies

Secured several projects. Avail Networks, Inc., supervised the creation of marketing strategy and lead training and execution. Avail was then successfully sold.

E X P E R I E N C E,

C O N T I N U E D P G 3

G L O B A L M A R K E T I N G D I R E C T O R

J U L Y, 1 9 9 9 T O F E B R U A R Y, 2 0 0 1

T E L X O N C O R P O R A T I O N, A K R O N, O H I O, C I N C I N N A T I, O H I O - C O M P U T E R H A R D W A R E, S O F T W A R E, S E R V I C E S . W I R E L E S S L A N, M O B I L E C O M P U T I N G . T H E G L O B A L L E A D E R I N W I R E L E S S L A N A N D M O B I L E B A R C O D E C O M P U T I N G . R E P O R T I N G T O T H E C E O, I S P E A R H E A D E D E X E C U T I O N O F G L O B A L C O R P O R A T E M A R K E T I N G S T R A T E G Y . A L S O I N V O L V E D I N S A L E O F O U R A I R O N E T D I V I S I O N T O C I S C O F O R $ 8 6 0 M I L . T E L X O N W A S S O L D T O S Y M B O L T E C H N O L O G I E S, M I L L B R O O K, N Y F O R A 3 0 0 % R E T U R N . I W A S T H E N P L A C E D U N D E R C O N T R A C T F O R A D D I T I O N A L C O N S U L T I N G T O S Y M B O L T E C H N O L O G I E S . W E B S I T E W I T H 4 2 S T R E A M I N G V I D E O S . S E O A N D A D V A N C E D C U S T O M E R C A R E P O R T A L S . O V E R H A U L E D E N T I R E G L O B A L M A R K E T I N G C O M M U N I C A T I O N S S T R A T E G Y A N D A P P R O A C H . C R E A T E D B R A N D S T A N D A R D S & S T R A T E G Y . D I R E C T E D C R E A T I O N O F A L L G R A P H I C S . P I O N E E R E D " Q U I C K " F O R M A T O F S T R E A M I N G V I D E O S . D I R E C T E D A N D P R O D U C E D 4 2 M I N I - V I D E O S F O R U S E O N W E B S I T E A N D S A L E S . L A U N C H E D " F I D E L I T Y - N E T " B R A N D F O R T E L X O N . O V E R S A W O U R I N V O L V E M E N T I N F 1 R A C I N G ( W I L L I A M S T E A M )

K E Y P A R T I C I P A N T I N 3 0 0 % R E T U R N I N S A L E T O S Y M B O L T E C H N O L O G I E S . B U I L T W O R L D W I D E $ 1 M I L . T R A D E S H O W P A C K A G E E D U C A T I O N

BACHELOR OF SCIENCE

University of Toledo

Marketing/Theater Varsity Football

I N T E R E S T S

HORSES/DRESSAGE

FISHING

PHOTOGRAPHY

MOTOR RACING

HISTORY

EXPERIENCE,

CONTINUED PG4

Contact this candidate