ANEYSHA PEARCE

**** ***** ***** ****** **** **C Chicago, Illinois 60610

M: 415-***-**** adz6ia@r.postjobfree.com

SENIOR MARKETING EXECUTIVE

Seasoned marketing executive with over 20 years’ experience helping Fortune 500 companies in various industries develop and execute business, brand, and marketing strategies. A proven leader that understands how to build a corporate marketing narrative and then deliver against it using effective in-market tactics. MBA from the University of Chicago, with concentrations in Marketing & Finance. Key areas of strength include:

Brand Development and Positioning

Advertising Effectiveness – Digital, Mobile, and Analog

Public Relations & Reputation Building

Customer Experience-Centric Product Management

Data-driven Insights – Acquisition, Retention & LTV

Customer Relationship Management

Strategic Analysis & Problem-Solving

Resource Deployment & Budgeting

Communications Effectiveness

Recruiting, Coaching & People Development

PROFESSIONAL EXPERIENCE

Prudential Private Capital Chicago, IL

Global Chief Marketing Officer October 2018 – December 2022 A key member of the executive management team leading marketing and communications strategy and team mentorship and development.

Set strategic marketing plans to activate global growth across three market-facing brands.

Activated brand across key marketing channels including website, social media, drip campaigns, lead prospecting, speaking engagements, and public relations.

Launched new prospecting platform to increase contact hygiene and reduce lead identification efforts.

Developed content calendar and thought leadership pieces to build credibility as leader in private capital.

Served as strategic partner with PGIM Corporate Marketing, PGIM Affiliates, and Prudential Financial offering best practices and knowledge sharing amongst internal stakeholders.

Rebrand the investor and borrower brands using newly developed brand guidelines. Lotis Blue (formerly Axiom Consulting Partners) Chicago, IL Partner September 2016 – August 2018

Part of the leadership team at a boutique-consulting firm focused on strategic growth initiatives.

Delivered engagements that pair corporate brand strategy with go-to-market tactics for clients like ComEd, Stryker and HUB Insurance.

Aligned organizations to be hyper-efficient in the execution of broad corporate goals, marshaling both internal and external stakeholders, including other vendors and agencies.

Worked with clients to ensure effective acquisition, retention (CRM) and lifetime value match investment strategies.

Developed PR and Reputation strategies that can be executed using digital and social media distribution channels.

Created thought-leadership for the firm in topics like customer segmentation, brand positioning, sales force effectiveness and customer experience strategy.

Nielsen Chicago, IL

Vice President December 2012 – August 2016

Senior leader in both the Strategic Innovations and Corporate Communications practices.

Led multiple go-to-market brand innovation and advertising strategy engagements for Fortune 500 clients, including Kohl’s, Hanes, Nestle and others, growing the group’s revenue by over 4X.

Managed a team of ten innovation strategy consultants responsible for delivering research-driven, white space product opportunities to Nielsen clients.

Collaborated with clients’ other agencies to create local marketing plans, maximize budgets, and use data insights to improve performance.

Led the team’s Reputation Quotient (QR) and Global Elite and Future Talent products, responsible for turning theory into practice and developing ongoing thought leadership.

Founded and built Lakeview Strategies, a boutique $1M+ brand-strategy consulting agency that Nielsen acquired via its Harris Interactive division.

IRI Chicago, IL

Senior Vice-President January 2011 – February 2013 Leader of the Sara Lee account and member of IRI’s broader executive team.

Managed a team of 25 consultants overseeing marketing strategy for various Sara Lee brands, including Jimmy Dean, Hillshire Farms, Ball Park, and Sara Lee.

Led the development of core market measurement data, both point-of-sale and consumer panel, to inform pricing, customer experience and advertising strategy.

Built hyper-local integrated marketing campaigns across channels, including in-store, digital and social media, and used deep data analysis to continually improve performance.

Core member of Sara Lee’s product innovation team, charged with defining new products, determining pricing, merchandising and promotion, and then analyzing results.

Presented with IRI’s Clients Insights Transformation Award for outstanding go-to-market strategies. Prophet Brand Strategy Chicago, IL / San Francisco, CA Associate Partner January 2002 – January 2011

Part of the core leadership team at Prophet, a global brand strategy and marketing consultancy.

Sold and managed over fifty brand strategy engagements at Fortune 500 companies, growing revenue more than 7X during my tenure.

Specialized in brand development and positioning efforts for technology, hospitality, and CPG verticals, collaborating with clients like Mattel, HP, United Airlines, among others.

Founded and built the firm’s Corporate Reputation offering, successfully delivering integrated PR strategies to further broader business goals.

Published numerous white papers & articles and often quoted in Fortune, Marketing Week, Media Post, and other publications.

Frequent public speaker and firm-awareness builder, including leadership of the Female Mentoring Council, which focused on attracting and retaining top female talent. EDUCATION

University of Chicago, Booth School of Business Chicago, IL MBA (Full-Time) – Concentrations in Marketing and Finance Penn State University University Park, PA

BS – Finance, with a minor in Economics and Accounting Graduated with highest distinction

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