Social Media Digital Marketing

AKMARAL BAIKHONOVA

adz6h7@r.postjobfree.com • 646-***-**** • www.linkedin.com/in/akmaral-baikhonova • Portfolio and Projects • NYC DIGITAL MARKETING MEDIA SPECIALIST CREATIVE PROFESSIONAL Creative and confident Marketing Coordinator with a proven track record of developing and executing successful marketing campaigns, implementing best practices and industry trends, creating social media materials, and conducting competitive analysis and research to exceed business objectives. Adept at data analysis, driving brand awareness, improving lead generation, and engaging customers using digital communication, and marketing platforms. RELATED SKILLS

● Technology: Google Ads, Google Analytics, Facebook Ads Manager, SEO, Keyword Research, WordPress, Wix, Microsoft Office Suite, Excel, Google Suite, Canva, Basic HTML coding, Salesforce, CRM, CMS, Mailchimp, Newsletter, Web Content, Database Management, Digital Communication, Hubspot

● Professional Skills: Marketing Strategy Development, Campaign Management, Market Research, Data Analysis, Social Media Marketing, Project Management, Communication, Content Writing and Editing, Reporting, Teamwork, Collaboration, Leadership, B2B, Workflows, Employee Engagement, Management, Event Planning PROFESSIONAL EXPERIENCE

Assistant Project Manager MD Scaffolding, Inc. 06/2022 – Present

● Create and implement structured systems for data entry, employee hiring processes, and on-the-job information for 300+ employees, ensuring accuracy and timely updates as well as compliance with company objectives and reporting requirements

● Build and maintain new hiring website for the company using best practices and industry trends, resulting in improved communication for 30 new leads and marketing for open roles

● Develop and execute targeted ads to hire additional staff, identifying and securing 200+ leads in 3 weeks

● Oversee daily operations by building and sending schedules for 250 construction employees, preparing weekly payroll, collecting job-related information, and maintaining transparency and communication Account Manager Effect Media Advertising Agency 12/2018 – 06/2020

● Analyzed and monitored media market for trends and updates, ensuring brand positioning and identity for success

● Designed and deployed social media content including blog posts to increase follower network by 3K

● Managed paid search campaigns and display ads to increase marketability for real estate agency, improving brand awareness and reach MoM

Public Relations Coordinator Bulat Utemuratov Nonprofit Foundation 05/2018 – 11/2018

● Produced engaging content for website and social media accounts by developing and maintaining active campaigns and improving engagement, reach, and brand positioning

● Generated new and innovative ideas for promotional events and bidding sales, increasing revenue by 200% Marketing Associate Khabar TV 11/2015 – 11/2016

● Planned and organized successful launch for new clients on TV shows, increasing brand awareness by 50%

● Monitored and analyzed all trends and budgets, improving growth by 30% from previous year

● Acquired new international clients for services by actively recruiting and influencing, increasing ad revenue by 80% Media Planner Das Marketing/Mindshare 07/2012 – 10/2015

● Optimized desired outcomes by completing competitive analysis and market research with audiences, understanding user preferences and behavior while increasing impressions by 20%

● Researched and recommended innovative advertising approaches, sustaining 10% growth on ads affinity EDUCATION

Meta Digital Marketing Associate Certificate Meta 09/2023 Digital Marketing Bootcamp Certificate Columbia University 10/2022 Master of Marketing Al-Farabi Kazakh National University 2015

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