Tim Crocker

Laguna Hills, CA *****

adz5v3@r.postjobfree.com

949-***-****

www.linkedin.com/in/timcrocker

Education:

Bachelor of Arts Degree, Communications

California State University, Fullerton

Professional experience:

April 2020 – September 2023 Exceltox Laboratories - Irvine, CA

Director: As the driving force for new business, I established and developed their sales strategy and process, paving the way for success. My expert knowledge and skills were integral in creating a go-to-market strategy that allowed us to reach new heights in attracting sales personnel and winning clients. A significant part of my role was to structure and spearhead sales recruiting, development, and optimizing the sales processes, whilst ensuring maximum profitability and efficiency.

Accomplishments:

* Built a sales team from zero, demonstrating my ability to recruit, onboard and train sales professionals

* Developed and implemented effective sales strategies and processes that increased revenue by 20-fold, utilizing my tenured expert knowledge and skills

* Secured the largest Hospital/Clinic/Urgent Care group in Orange County, CA, which was a significant accomplishment closely aligned with our company goals, through my effective networking abilities

* New sales team acquired over 300 new clients which included SNF's, medical facilities, wellness companies, and colleges, demonstrating my leadership and exceptional market penetration skills

* To maximize sustainable sales outcomes, I built and conducted a sales training program that ensured engagement for business development and acquisition of new accounts, showcasing my ability to train and coach teams

* Exceltox is projected to meet the 2023 revenue targets while outperforming all previous records, as a result of my overall contribution and skilled efforts

October 2018 – April 2020 OSI Creative – Irvine, CA

Global Vice President of Sales: As a highly skilled leadership professional, I led the development and structuring of the OSI in-market brand to new heights with my team of 14 sales representatives. I employed my expert knowledge and experience to create a comprehensive sales development strategy that delivered phenomenal results. My strategic leadership was instrumental in forming highly efficient sales teams and talented account managers, who continuously exceeded all targets and objectives. I designed and developed a robust sales process that was both streamlined and effective. With my beliefs that facts tell and stories sell, I conceptualized and implemented a powerfully persuasive sales story that resonated deeply with clients. Through my innovative techniques, I positioned OSI as a leader in the industry, securing a more significant market share and record-breaking sales performance.

Accomplishments:

* Demonstrated exceptional sales acumen by achieving a 3% increase in gross margin, contributing significantly to overall profit growth

* Exceeded sales goals by driving revenue growth by over 35% in 2019, a testament to my leadership strategies, market penetration skills, and customer outreach efforts

* With my understanding of winning large accounts, I established a "large opportunity" RFP team process, capturing 3 major programs that generated a forecasted 2-year revenue over $30 million, 54% of revenue at that time

* Implemented Salesforce as a company CRM

* Part of mergers and acquisition team that purchased new division, lead team to selling a new contract valued at $1.5 million annually, adding immediate immense value to this acquisition

* Restructured the sales team from 14 to 9 high-performing members while improving productivity, exhibiting my understanding of team talent, coachability, and successful habits

May 2015 – October 2018 RR Donnelley – Chicago, IL

Global Sales & Marketing Specialist: Championed the establishment of a new start-up division at RRD dedicated to identifying and developing new business opportunities focused on providing retail level branding solutions to domestic and international brands/retailers. Successfully spearheaded the division's growth, establishing RRD as a leader in the industry.

Accomplishments:

* As a dynamic leader, developed, managed, and supported sales teams across numerous international locations, ensuring and educating on outstanding performance standards and sustainable growth and profitability.

* Leveraged my exceptional customer acquisition skills to secure substantial accounts for the sales team and organization, including MGM International Resorts, Petco, Toyota, Monster Energy, and Smithfield Foods.

* Personal sales revenue of $7.2 million in 2018, up from zero in 2015, demonstrating an impressive sales acumen and multitasking mindset

* Spearheaded the development of effective strategies for customer engagement and identification of growth opportunities for the company through efficient internal account management, at five manufacturing locations in the U.S. and two in Asia.

* Led the team to a remarkable achievement of extraordinary revenue growth, projected to exceed $41 million in 2018, from zero in just three years. This achievement underscored the power of collective effort and alignment with my business objectives of sustained growth and profitability

2012 – May 2015 Orora Visual – Mesquite, TX

Senior Sales Executive: As a visionary trailblazer, I pioneered the expansion of Orora's reach into the western U.S. marketplace. Selected as the first out-of-plant sales executive, I was entrusted with a critical mission to build the company brand, establish new business opportunities, and cultivate a top-performing regional sales force. Through my leadership, strategic thinking, steadfast determination, and meticulous planning, I successfully established a robust regional sales force that enabled Orora to secure a foothold in the untapped western U.S. marketplace, unlocking new pathways for growth and profitability that propelled the company to new heights.

Accomplishments:

* As an accomplished leader and high achiever, demonstrated exceptional strategic planning skills by developing a comprehensive regional marketing and sales plan. Conducted extensive market research, analyzed trends, and devised innovative strategies that built the company's brand, increased market share, and drove revenue growth

* Projected an ambitious three-year sales forecast, starting from zero and working up to $25 million

* Successfully executed sales plans and budgets in the first two fiscal years, surpassing growth targets and delivering remarkable outcomes that propelled the organization to new heights

* Proved instrumental in the company's exponential growth, delivering over $23 million in new opportunities by leveraging an exceptional ability to identify new business channels, cultivate deep relationships with customers, and tap into untapped market potential

* Demonstrated outstanding sales acumen, with an impressive closing ratio of 27%, attesting to an innate understanding of customer needs and an ability to address them effectively

* Built and led a top-performing team of three sales executives responsible for covering the Western U.S. region. Recruited, trained, coached, and mentored the team, establishing metrics and performance standards, and instilling a culture of excellence, dedication, and customer focus

* Through my leadership, the team played an integral role in driving impressive revenue and profitability growth for the company

1998 –2012 Leading Media Group - Eugene, OR

President / Owner: I purchased, developed, and successfully managed a privately owned printing and publishing company, overseeing all aspects of sales, operations, and finance. Led a large workforce of 100+ employees and ensured seamless and efficient operations on a day-to-day basis. I Focused on establishing robust systems and procedures while providing guidance and empowerment to my teams, resulting in the successful achievement of organizational goals. I demonstrated superior organizational skills, navigated various aspects of the business with ease, and met customer requirements and deadlines without any compromise on the quality of work or efficiency. My hands-on leadership style and focused approach delivered unprecedented success.

Accomplishments:

* Demonstrated exceptional business acumen, exemplified by engineering the successful sale of the company

* My deep knowledge of the market, strategic planning skills, and acute understanding of the drivers of value in the business proved instrumental in delivering results

* Throughout my tenure, I showcased my financial management experience by developing comprehensive financial plans and budgets that facilitated the generation of positive cash flow for the company.

* With an intuitive grasp of market trends and customer dynamics, coupled with a deep understanding of financial metrics, enabled me to guide strategic decision-making.

* Managing key relationships with banking partners was an area I excelled in, navigating complex covenants and protocols to achieve optimal outcomes for the business.

* Commitment to open communication and transparent collaboration, coupled with a keen understanding of the industry and knowledge of the company's financial position and goals, facilitated successful outcomes.

* Drove remarkable growth in company sales, achieving phenomenal results with sales up 300% over 1998, averaging 27% per year in sales growth.

* Exceptional ability to identify new business channels, develop deep relationships with customers, and unlock untapped potential in the market proved invaluable.

* Strong focus on production and sales efficiencies delivered tangible results, driving bottom-line impact by adding back over $800,000 in the first two years. I achieved this through a commitment to streamlining processes, optimizing systems, fostering a culture of innovation, and continuous improvement, which enabled us to operate at peak performance.

More history upon request

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