Senior Public Relations Professional

Responsible

Ambitious

Reliable

Engaged team member

Time management

Problem solving

Teamwork

Journalism

Presentation skills

Communication

Operations management

Strategic relationships

Leadership

Flexibility

Stakeholder engagement

Change management

K E Y COMPETENCIES

A Senior Public Relations leader with proven experience in media, government, business development and leadership roles. Competencies include a positive attitude, client and stakeholder collaboration, crisis communication skills, communication strategy and brand management. Strong desire to be a key team member of communication or executive team to manage public affairs, media, and community relations. Specializes in telling a brand or organization story through various digital platforms. Industry sectors of interest include media, music, pets, transportation, health, government and non-profit organizations.

+615-***-**** *********@*****.***

Franklin, TN 37069

DEANNA LAMBERT

P R O F I L E

Communications strategist

Executive leadership

P R O F E S S I ONAL S K I L L S

Client relationships

Executive communication support

Corporate and social responsibility

Coach and mentor

THE UNIVERSITY OF NORTH CAROLINA AT GREENSBORO

EMMY AWARD-WINNING JOURNALIST

FEDERAL EMERGENCY MANAGEMENT AGENCY

DISNEY BUSINESS INSTITUTE LEADERSHIP GRADUATE

Communication and Media Studies, B.A.

Emergency and Crisis Management Training

Class of 2022

E D UCATION

NOTABLE H I GHLIGHTS

LEADERSHIP BRENTWOOD GRADUATE

LEAD TENNESSE PARTICIPANT

TENNESSEE URBAN FORESTRY COUNCIL AWARD OF EXCELLENCE WILLIAMSON BUSINESS PUBLIC SERVICE LEADERSHIP AWARD BRENTWOOD CITIZENS POLICE ACADEMY GRADUATE

Public Affairs

Media strategist

MEDIA SPOKESPERSON DECEMBER 2011- JULY 2016

Tennessee Department of Transportation

Responsible for the development and execution of external department and brand communications for the largest TDOT region. Developed and managed the department brand, social media, and crisis communications, led day-to-day communication strategy and advised the state department's top executive. Served as the chief media spokesperson for Middle Tennessee Quickly became subject matter expert to effectively and simply complicated information to media Led crisis communication for on-the-job fatalities Developed, managed, and launched an internal video department for department focused information Launched and executed internal communication series with department's top executive COMMUNITY RELATIONS DIRECTOR JULY 2016 - JAN 2023

The City of Brentwood

HNTB Corporation

Client Service Team member providing engagement strategies and marketing activities to various clients AIM Committee leader bringing best practices and employee engagement opportunities to new Nashville office Provides strategic support, guidance, and recommendations to the client to develop and implement comprehensive communication strategies and programs to advance client goals and build stakeholder support Presents proposals and strategies to clients to win work in conjunction with other project leadership Delivers quality work, on time, on budget and exceeding the client's satisfaction Responsible for the development and execution of external corporate and brand communications in line with the business strategy, including proactive corporate and brand reputation management, stakeholder engagement, executive visible leadership, issues and crisis management, media relations, and sustainability initiatives. Led operations related to community engagement; planned the city's 50th anniversary celebrations with a team of community volunteers. Identified and pursued new community engagement opportunities. Member of city's emergency management team.

Fundraised more than $150k over six years for the annual Summer Concert Series Developed and managed more than 45 community events including movies in the park, a gala, and ribbon cuttings for new city facilities

Executive staff member who developed and executed Brentwood's 50th Birthday celebration which included a parade, gala, and community festival. $75k in remaining donated funds was later donated to build Brentwood's first inclusive playground project

Led, inspired, and challenged a team of employees to operate Brentwood's two Historic Homes which surpassed its first $1 million revenue goal

Partnered across 15 city departments and with various community stakeholders to ensure continuity of one city brand

Proactively pitched stories to media showcasing the city's storytelling narrative Proactive story development, through the production of more than 50 press releases each year Grew social media engagement across 13 channels by 14,000% over six years Led city's external communication during COVID using innovative software to limit in person contact Collaborated with city management team during COVID on internal communication strategy; pitched, launched and executed internal video series with city's top executive that was viewed regularly by more than 50% of employees Served as staff liaison to Historic Commission and Tree Board Successfully completed the MARS Petcare Better Cities for Pets application process to receive the city's first accreditation

TELEVISION NEWS REPORTER/ANCHOR 2002-2011

Winston Salem, New Orleans, Panama City, Nashville Nashville was the pinnacle of a decade-long career in television news in various southeastern markets Proven ability to effectively prioritize heavy workload in an extremely fast-paced environment Part of a small team that stayed behind during Hurricane Katrina in New Orleans Excellent on-camera communication skills presented live to more than one million viewers Executed tenacity to win the hard-to-get interviews regularly P R O F E S S I ONAL E X P E R I E NCE

COMMUNITY ENGAGEMENT DIRECTOR JAN 2023- PRESENT

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