DAVID LUMPKIN

greatapecreative.wordpress.com LinkedIn: @DavidLumpkin 216-***-**** adz5l0@r.postjobfree.com PERSONAL PROFILE

Driven Digital Marketing Specialist adept in advertising and sales that drive brand awareness, build clientele, and increase return on investments. Able to work in a collaborative and independent environment to achieve sales and acquisition goals through strategic marketing and communications. Eager to increase diverse experiences within the field. CORE COMPETENCIES

Campaign Management Content Marketing

Conversion Rate Optimization Digital

Marketing

Graphic Design

Marketing Analytics

Market Research

Web Content and Design

EDUCATION

Bachelor of Science in Advertising

Kent State University

Department of Applied Communication

PROFESSIONAL EXPERIENCE

Englewood Marketing Group eCommerce Marketing Coordinator 2022 - present. Support Account Managers in working with major eCommerce retailers by organizing and helping execute product assortments, pricing, and marketing. Contacting retailers such as, Macys, JCPenny, and Kohls to strategize and ensure placement on new and existing brands.

● Organizing and distributing product assortments & monitoring related, on-site retail pricing.

● Creating presentations for account managers in their relationships with key eCommerce retailers.

● Coordinating content and image upgrades for websites.

● Analyzing sales, trends, and forecasts.

GREAT LAKES HYUNDAI Sales Consultant 2017 - 2022 Delivered quality service that assists the customer throughout their future vehicle purchasing experience while maintaining a working knowledge of lot inventory and ongoing client base. Explored new opportunities in sales. Engaged in continuous learning through sales development and training provided by the dealership and manufacturers to increase client acquisition and satisfaction. Regularly reported to the sales manager reviews, analyses, objectives, and planned activities.

● Performed thorough market research and competitive analysis of automobiles by studying characteristics, capabilities and features; comparing and contrasting competitive models; and maintaining updated knowledge on warranties and services, in efforts to pitch product value proposition in face to face sales.

● Converted sales by maintaining rapport with previous customers, suggesting trade-ins, meeting prospects at community activities, and driving sale campaigns and promotions.

● Achieved company and personal monthly client acquisition and sales goals and strategized regularly to accomplish team goals.

MONTROSE MAZDA Sales Internet Manager 2015 - 2017 Defined and implemented advertising and sales strategy and technique to establish marketing and client acquisition goals. Led execution of strategic planning - facilitated strategic planning process to clearly articulate opportunity in internet sales. Collaborated with various teams to develop programs to grow online customer acquisition and revenue. Identified performance and optimization opportunities to leverage traffic and improve conversion.

● Tracked and monitored internet marketing trends and adjusted advertising expenses to maintain high return on investment; used trends to coordinate with various team members to update the website and create Internet promotions and advertisements.

● Increased internet conversion rates 30% by responding to inquiries and educating customers on features, options, and packages on a range of make and model of vehicles to assist them in making a purchase that fits their needs and budget.

● Increased website traffic 20% by creating online campaigns using the latest and competitive advertising tools, relevant to industry and market; drove organic optimization and search marketing to support user experience. SOFTWARE PROFICIENCIES

Adobe Photoshop

Adobe Illustrator

Adobe Indesign

Adobe Illustrator Microsoft Office

Wordpress

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