Customer Service Digital Marketing

JAMES JOHNSON

Phone:425-***-****

Email: adz500@r.postjobfree.com

Address:**** ***** ***, *******, *****, WA (US)

Summary

Proven Skills and Abilities: Strong Internet Marketing and Customer Service background with 20+ years’ experience Digital Advertising Optimization and Strategy enhancement management Custom Reporting and Analysis. Excellent communication skills developed through account management and presentations. Demonstrated success in organic ranking of sites through monitoring and tracking results. Experience in developing and delivering performance analysis to internal and external customers. Proven ability to work independently handling multiple tasks with rapidly changing priorities.

Skills

Excellent Analytic, Problem Solving and Critical Thinking skills learned through from on-the-job experience. Strong background in Outlook, Excel, PowerPoint, Word, Illustrator, Google AdWords, Bing Ad Center, Google Analytics, Search Ads 360, DV360, Webmaster Tools, Asana, Google Ads, and many other Internet Marketing Tools.

Specialties: coaching, customer relations, customer service, delivery, development, editing, leadership, meeting facilitation, mentoring, natural, organizational skills, performance analysis, personnel, policy analysis, presentation skills, progress, quality control, recruiting, sales, staffing

EXPERIENCE

April. 2017 - Present

Senior Digital Ad Analyst GM T2 LMA, Ansira.

As a Digital Advertising Analyst

I help develop and implement effective digital advertising strategies to drive consumers to the websites of our dealers.

with the goal of generating increased targeted web traffic

and thereby increased lead generation. I utilize my knowledge of pay-per-click search engine campaigns and display placements to employing the following optimization techniques:

keyword analysis and selection

geography campaign targeting

competitive site analysis

campaign optimization

ad copy optimization

geography targeting optimization.

custom ad copy updates

Optimization of landing page content. Key responsibilities include:

Being an advisor to the client and driving regular and positive contact with clients to review marketing program strategy and performance.

Monitor and analyze online campaigns and make changes to improve performance metrics.

Document all customer communication and optimization activity.

Effectively work with other team members including Account Advocates

SEO Specialists

Technical Support Specialists

and fulfillment partners

Interact professionally and confidently with Anisa clients to provide them with the best customer service possible.

Work with Learning and Development

teaching select courses to new Digital Advertising Specialists that focus on application of the tools and core job skills performing Dealer Account Set Up and QA.

Prepare monthly performance reports for clients.

Prepare internal performance reports as specified by management.

Paid search performance metrics and identify areas requiring optimization.

Participate in process improvement activities and initiatives.

Participate in Teaming initiatives.

July. 2010 - April. 2017

Digital Advertising Analyst I, Sincro Digital.

Create

implement

track

analyze and optimize Paid Search campaigns Utilize successful bidding strategies and effective keyword management on pay-per-click search engines.

Actively test and analyze keywords.

copy and landing pages to increase ROI and drive incremental volume.

Providing detailed analysis of key metrics and program tracking techniques to increase overall search performance efficiency.

Work cross-functionally with production

creative

product management

and technology teams to execute business objectives and enhance member acquisition efforts.

Develop and manage promotional campaigns to acquire new customers and to increase awareness of the customer's vehicles.

Monitor and measure results from promotional campaigns.

Report on conversions and track results by program as defined by click through rate.

lead quantity

lead quality

and cost per lead.

April. 2008 - July. 2010

Search Engine Optimization Specialist, Sincro Digital.

Use current SEO tactics on website homepages to increase website visibility in the organic search results of a search engine results pages.

The SEO Specialist develops and implements effective Search Engine Optimization strategies for assigned customers' websites.

with the goal of generating increased targeted Web traffic and higher lead generation.

Research key word phrases structuring Meta and H tag and strategizing place key word phrases within Home Page content.

Develop

generate

and interpret periodic performance reports.

Collaborate with and support co-workers throughout various departments to achieve the customers' strategic SEO goals.

Traffic analysis

monitoring organic search placement and evaluating strategy effectiveness.

Adhere to and provide suggestions for improving the Search Engine Optimization strategy standards checklist; develop.

deliver

and analyze SEO reports.

Identify

document and drive initiatives to strengthen customer relationships and reinforce the company value.

LANGUAGES

English

CERTIFICATIONS

Google Ads Certification

Bing Certification

DV360 Display & Video Certification

Contact this candidate