MICHAEL POIRIER 508-***-**** • LinkedIn Profile

MA RI • adz4i1@r.postjobfree.com

Leading and evolving companies into more profitable, sustainable businesses. EXECUTIVE BUSINESS LEADER

Developing relationships, teams, and business to propel companies to their next stage of growth. Visionary and action-oriented leader with a successful track record of developing and implementing progressive strategies that exceed service, quality, growth, and cost targets. Grow and expand the business by leveraging expertise in multi-facility leadership, turnarounds, and effectively leading through change. Expert at driving programs, projects, and initiatives from strategic planning through tactical execution. Develop teams that propel aggressive company growth and foster a positive company culture. Model an authentic leadership style that generates trust, respect, and results. Strategic Planning

Executive Management

Leadership & Communication

Sales Management

Sales Operations

New Business Development

Product Marketing

Fundraising

P&L Management

Business Planning

Customer Satisfaction

Talent Acquisition

Coaching & Mentoring

Contract Negotiation

Operations Management

Forecasting

PROFESSIONAL EXPERIENCE

WORK OUT WORLD NEW ENGLAND • Randolph, MA • 2020 to Present One of the top 30 health clubs in the US with revenues in excess of $18M annually. Chief Executive Officer (CEO)

Sought out to restructure the brand and jumpstart growth. Oversee 13 locations based in Massachusetts, Rhode Island, and New Hampshire, including all business functions and financial decision making.

• Increased profitability during national pandemic in 2021, delivering a $2.6M EBITDA in 2021 a 20% increase vs. 2019. Maintained increase in 2022 at 2.8M EBITDA.

• Amended Operating agreements to allow franchise entry, new ownership groups and new entities to be established. Added management company to oversee all club matters with new franchisee paying a flat fee.

• Opened first new location in 12 years in October 2022, including handling lease negotiations and raising the capital; completed construction at 25% of the cost of competitors and achieved profitability in month 5 of operations.

• Relocated 3 sites (lease negotiations, vendor management, grand openings, etc.) and each site benefited seeing a lease reduction of at least 600%, reducing cumulative market monthly rent from $400K to $193K, savings of $2.5M annually. Each location now exceeds $500k in EBITDA annually.

• Brought Human Resources and Marketing in house, achieving 19% cost savings while propelling a 25% lead generation increase.

• Optimized payroll, cut 8% annually with payroll now at 25% revenue vs. 33% upon arrival.

• Introduced company apparel at a 37% profit margin, with more than 400 branded items sold globally.

TOWN SPORTS INTERNATIONAL HOLDINGS (TSI HOLDINGS) • Boston, MA • 2013 to 2020

$467M operator of fitness clubs: brands at the time included Liv Fitness Clubs, Palm Beach Sports Clubs, Christi's Fitness, Around the Clock Fitness, New York Sports Clubs, Boston Sports Clubs, and Washington Sports Clubs. Vice President of Operations Multi-Market Leader (2018 to 2020) Reported directly to CEO. Promoted based on record of impressive business impact into an executive role to oversee operations (staffing model alignment, club operations, etc.) sales, retention, customer service, and financial goals by driving results through other multi-unit leaders. Directed entire organization, which included 150 fitness clubs and 37 regional leaders. Organization wide EBITDA more than $50M. P and L ownership for BSC, PBSC, and ATC, accounting for over 40% of the organization’s total revenue ($200M) and 50% of the organization’s EBITDA ($26.2M).

• Transformed 7 underperforming in Boston Sports Clubs market to achieve profitability in 30 of 31 clubs in the market within 12 months through strategic placement of talent, facilitating change, and providing support and decision making.

• Drove $3M YOY increase in revenue and $2.1M YOY EBITDA growth, reflecting a 17% increase YOY for BSC in 2019.

“Mike’s instincts are impeccable

and his business acumen is

unsurpassed. His strong financial

savvy allowed him to evaluate

business issues, adapt, and

provide comprehensive

operational solutions. … At the

same time, Mike was an easily

accessible, hands-on leader that

staff relied on and respected. Mike

had a unique ability to inspire

agility and innovation in his team,

while providing a sense of

belonging that empowered staff

to become their best selves. …

Mike is a consummate, extremely

intelligent dedicated leader.”

- Lisa D., Vice President, Human

Resources, TSI Holdings

MICHAEL POIRIER Page 2

• Modeled 41-page plan-o-gram (COVID-19 protocols) for the entire organization and assisted in equipment sales in tight timelines to bring in additional cashflow from closing locations in 5 different states.

• Crafted companywide sales models/ training protocol increasing the average enrollment price by 25%.

• Integrated 16 new clubs in 3 states (FL, MA, and NYC) all of which were previous franchise or independent prior to integration.

• Decreased overhead 12% YOY alongside a minimum-wage increase effective Jan. 2019 in all markets.

• Guided company through Chapter 11 Bankruptcy (2020) following the exit of the CEO by working closely with the bankruptcy group to best position the company for a new buyer. Regional Business & Fitness Director - MA, RI & CT (2017) Promoted into a dually focused role, concurrently managing the staffing, team development, and controllable profit metrics for a specific/assigned demographic of clubs; as well as the total ancillary revenue growth for all 29 locations fitness services and products. Maintained P&L accountability for 5 locations.

• Led the company in member net gain with a total of 2,217 members gained at 5 P & L owned locations, contributing to increasing total revenue $1.8M in 2017.

• Hired and developed 9 new Managers/Directors in 2017; mentored new Fitness Director for NYSC market as well as backfill in BSC market. Regional Business Director - MA, RI & CT (2016 to 2017) Transitioned roles to oversee staffing and team development, and achieve controllable profit metrics in a specific/assigned demographic. Recruited and developed each of the 12 managers. Maintained P&L accountability across 4 locations (BSC / NYSC markets). Managed all labor lines to ensure efficient spending that leads to sustainable growth.

• Exceeded EBITDA by $840K in 2016 while capturing $90K+ in payroll savings, resulting in a net gain of more than 1,200 members via all locations in 2016.

• Hosted multiple corporate health fairs and formed new relationships with 13 accounts, boosting member count by 450 members. Regional Director of Fitness & Operations - MA, RI & CT (2013 to 2016) Provided leadership and direction to propel fitness revenue growth in a group of clubs within an assigned geography encompassing 28 locations, 26 managers, and 500+ employees. Maintained a three-pronged focus: (1) develop a high-performing team, (2) create a welcoming, productive culture/environment, and (3) achieve measurable results. Managed recruiting/staffing as well as professional development of each manager and club-level position.

• Managed and achieved positive member satisfaction scores through top-notch hospitality and customer service.

• Grew region profit $3.2M+ from 2013 to 2014.

• Named Regional Director Challenge Cup recipient 12 consecutive months (March 2014-March 2015).

• Worked hand-in-hand with Senior Vice President (SVP) to implement education strategies adopted company wide. ADDITIONAL EXPERIENCE

Board Member/Fundraising Committee, A Wish Come True (2021 to present) Adjunct Faculty, Bridgewater State University (2009 to 2020) EDUCATION

Master of Science, Strength & Conditioning – BRIDGEWATER STATE UNIVERSITY Bachelor of Science, Exercise Science – BRIDGEWATER STATE UNIVERSITY CSCS- NSCA

P&L

Management

Hiring &

Developing

Talent

Customer

Satisfaction

Revenue &

Profit Growth

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