Daryl Elzy Jr.
Cypress, Texas, 77429
**********@***.***
WORK EXPERIENCE
COCA COLA SOUTHWEST BEVERAGES, Houston, Texas
Sales Development Manager Jan 2022 – Present
The Sales Development Manager is responsible for identifying opportunities within large chain customers or channels and maximizing profitable sales opportunities.
Create New Profitable Business partnerships
Successfully sell customers plans that include annual CMA’s. strategic and tactical pricing plans along with promotional plans that align with the and support the customer’s and Coca cola system’s business objectives and strategies.
Collaboratively develop with customer a strategic plan (price and package) that generates desired results for both the customers entire business.
Execute channel and customer promotions and programs that leverage national brand ideas and thinking and consumer insights to drive increased consumer preference and customer activity.
Sell-in and implement promotional strategies for the introduction of the new brands and packages.
Activate Coca Cola Southwest Beverages System (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers entire business.
FSOP Specialty Account Manager Oct 2018 – Dec 2021
The Specialty account Manager is responsible for identifying opportunities with High Priority Customers with in the FSOP market.
Maximize profitable Sales opportunities by thoroughly understanding the complexities of the channel or customer’s business and building enduring relationships based on trust and integrity with that customers management team.
Successfully sell customers plans that include annual CMA’s. strategic and tactical pricing plans along with promotional plans that align with the and support the customer’s and Coca cola system’s business objectives and strategies.
Collaboratively develop with customer a strategic plan (price and package) that generates desired results for both the customers entire business.
Execute channel and customer promotions and programs that leverage national brand ideas and thinking and consumer insights to drive increased consumer preference and customer activity.
Sell-in and implement promotional strategies for the introduction of the new brands and packages.
ORM Supervisor Apr 2017 – Oct 2018
The Order Replenishment Merchandising Supervisor directly leads the Order Replenishment and Merchandising Team. This role is responsible for translating strategic priorities into operational execution in outlets and across an assigned area.
Conducts professional and consultant market level customer conversations. Negotiates service levels based on company guidelines to drive in outlet, and market productivity
Ensures proper implementation of PICOS execution, merchandising standards and order replenishment activities.
Provides feedback to employees in a way that inspires higher levels of productivity. Coach and train teams on the order replenishment process. Communicates cross functionally internally to ensure high levels of customer service is sustained.
Manage labor and OPEX merchandising budgets, auditing, and approving time keeping, mileage and cell phone usage. Analyzes and forecasts sales data and develop weekly merchandising plans.
Sales Development Manager Oct 2016 - Apr 2017
This leadership role will work collaboratively between the Coca-Cola National Sales Team and the Coca-Cola Bottling system to deliver the annual business plan.
The primary role is to ensure strong execution of the commercial plan via working with key stakeholders. Identify key opportunities via leveraging your analytical skills and develop strategies and initiatives to win in the marketplace
Ensure optimal field execution via leadership of our Go to Market process
Steward tracking / scorecards of initiatives to ensure business objectives are being achieved. Conduct retail surveys to act as voice of the field To Provide innovative solutions to address business needs and opportunities
Lead on GO Operational Initiatives (In-Stock Initiative, Friendly & Fresh, Service Surveys, etc.) Architect in the development of the national priorities and “Look of Success” for the Market
Development of selling materials/tools to influence the customer at division and store level. Ensure post analysis on the execution of key promotions / initiatives
Account Manager (Large Store) Oct 2012 - Oct 2016
The Account Manager is the primary Coca-Cola contact between the large store managers or store owners and is responsible for the customer relationships along with increasing business by selling and ordering products within his or her sales territory existing customer base.
Sell in incremental displays and equipment placements; sell in promotional programs and ensure dealer compliance. Execute and close all sales calls
Communicate account activities to appropriate parties, transport, replace and maintain point of sale advertising as appropriate for accounts.
Stay in connection with sales call, maintain appropriate inventory levels, maintain company assets and point of sale, ensure account meets company merchandising standards, determine stores' product needs, place, and transmit appropriate order in conjunction with existing geographic sales routes.
Building, changing, and removing product displays; maintaining product signage; cleaning product space and securing damaged or defective product. Transport, replace and maintain point of sale advertising as appropriate for accounts.
Act as an Ambassador by providing customer service to Consumers and store personnel by answering questions, locating product, and aiding as needed
Merchandiser Oct 2007 - Oct 2012
Maintains product in Store racks, shelves, displays, and coolers by identifying replenishment needs; transporting product between backroom and display floor with manual equipment (for example, pallet jack, handtruck); utilizing hand tools; replenishing, facing, and rotating product; building, changing, and taking down product displays; maintaining product signage; cleaning product space; and securing damaged or defective product.
Manage backroom by organizing and consolidating backstock (product); identifying, monitoring, and reporting backstock inventory levels; evaluating and processing damaged or defective product; re-packing product; organizing backroom materials (for example, pallets, product shells); operating powered equipment (for example, straddle stacker, powered pallet jack) and manual equipment (for example, pallet jack); completing Store documentation; and cleaning backroom.
Maintains areas of responsibility in designated accounts by communicating status and concerns to Store and Company personnel.
EDUCATION
KLEIN FOREST, Houston, Texas
High School Diploma, May 2001
HOUSTON COMMUNITY COLLEGE, Houston, Texas
Completed coursework towards Business Management, Nov 2007
ADDITIONAL SKILLS
Problem solving
Payroll
Team leadership
Goal setting & meeting Goals
Delegation
Decision making
Managing appointments
Strategic Thinking
Balancing Budgets / Check Books
Identifying problems
Conflict Resolution
Team Building