Social Media Digital Marketing

Develop and execute digital marketing strategies that drive result with A/B Testing etc

Manage all aspects of digital marketing campaigns, from planning to execution. Work with clients to understand their needs and goals, and develop strategies to meet those goals.

Stay up-to-date on the latest digital marketing trends and best practices Increased brand awareness for multiple brands

Generated 100s of leads in 6 months for fashion designer client. Increased sales by 15%.

Expertise in organic/paid social and driving social strategy with 2 years in a leadership capacity building an impactful team

Expert knowledge of social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok and experience with social listening platforms Deep, proven experience managing and growing social communities for a brand, general community management,pulling social analytics, and working with influencers and brand partners as part of an overall social strategy A/B testing to test campaigns

Producing reports with use of Google Analytics and Sprout Social Increased brand awareness by 90% through Instagram. Increased social media engagement by 50%.

Developed and executed social media strategies that increased brand awareness and engagement for luxury interior design brands.

Managed all social media channels for this luxury interior designer, including Facebook, Twitter, Instagram, and Pinterest.

Created engaging and visually appealing social media content that aligned with the brands' unique style and aesthetic.

Tracked and analyzed social media analytics to measure the effectiveness of campaigns and optimize results.

Spearheaded a viral campaign for Kelly's TV programme, Great Interior Design Challenge

Increased followers by 100% through Instagram.

Increased social media engagement by 20%.

Day-to-day responsibility for content across Macmillan Trust website and website migration via CMS

Create and publish content in a variety of formats (text, image galleries, infographics, video, etc.) to support the communications, fundraising and advocacy objectives Write and edit compelling copy for Macmillan Trust’s digital channels A/B Testing email campaign

Research TV recommendations for the Freesat customer via Showcase - a promotional functionality of the new set-top box, Freetime to encourage sales of set-top-boxes

Managing social media campaigns regarding great TV programmes and TV news via social channels

Worked closely with Product Director to oversee digital strategy for content across multiple platforms and formats to drive candidate engagement. Digital Marketing Consultant

KRYIA CONSULTANCY AGENCY JAN 2020 - current

Senior Digital & Social Media Manager

DEVONSHIRE CLUB JUL 17 - JUL 2019

Social Media Editor

KELLY HOPPEN INTERIORS JUL 2016 - MAY 2017

Web Editor

MACMILLAN CANCER SUPPORT DEC 2015 - APR 2016

Editorial Manager

FREESAT NOV 2011 - JUL 2014

ITV - Content Producer

MTV - Online Programme Assistant

Experienced Marketer and social media professional with a proven track record of success in developing and executing marketing & social media strategies that drive engagement, reach, and conversions. I'm a creative and innovative thinker with a proven ability to develop engaging and effective social media content.

K R Y S T L E

D A N I E L S

D I G I T A L

M A R K E T I N G P R O F E S S I O N A L

I N S T A G R A M : @ S O C I A L B Y K R Y S

F A C E B O O K : / K R Y S T L E D A N I E L S

T W I T T E R : @ S O C I A L B Y K R Y S

S O C I A L M E D I A

K R Y S T L E D A N I E L S 7 2 3 @ G M A I L . C O M

+ 1 6 4 6 4 7 9 7 8 6 3

B A S E D I N N E W Y O R K

C O N T A C T

S K I L L S

E D U C A T I O N

BA JOURNALISM AND PRINT MEDIA

AWARD: 2 . 1

( 2005)

UK, LONDON

SOCIAL MEDIA STRATEGY

MARKETING

V I DEO EDITING

WEB CONTENT DEVELOPMENT

COPYWRITING

CORPORATE BLOGGING

PROJECT MANAGEMENT

PHOTO EDITING

A / B TESTING

GOOGLE ANALYTICS

P R O F I L E

E X P E R I E N C E

L I C E N S E S & C E R T I F I CATIONS

F O U N D A T I O N S O F D I G I T A L

MARKETING A N D E - C OMMERCE

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