Mahathi Reddy

adz41b@r.postjobfree.com

+1-832-***-**** LinkedIn

Over 9 years of aggregate IT involvement in programming advancement as Salesforce Developer, and Administrator crosswise over different enterprises and Strong experience with Salesforce.com CRM full implementation, migration of Sales, Marketing, Service clouds, Finance Cloud, Experience Cloud (Communities) and Force.com platform.

Experience in Development, Administration, Configuration, Implementation and Support of Salesforce CRM based on Apex language and leveraging Force.com Platform.

Engineered and incorporated Lightning Apps combining Lightning Design System, Lightning Component features on record detail page which renders buttons based on the user’s profile and role.

Migrated Apps from Salesforce Classic to Lightning Experience to develop rich user interface and better interaction of pages. Experience working with Aura Component Bundle.

Implemented Service Cloud including Service Console, Customer Portal & Communities, Case Feed, Knowledge Base and Entitlements.

Experience in Integrating App Exchange Applications with Salesforce, Mass E-Mail Management, Application management using Force.com Plug-in and Eclipse IDE in Sandbox and Production Environments.

Experience in building marketing emails using Journey builder.

Experience in building User friendly Interface using Communities and flows with the help of LWC components and Process Builders.

Experience working on HTML, CSS, AMP Script to update HTML based emails and landing pages.

Proficient in working with various DevOps tools, including GitHub, Bitbucket, Jenkins, and Artifactory.

Strong Knowledge of SFDC standard Data structures and familiarity with designing Custom Objects and Force.com platform and Force.com Sites.

Experience working with Steel Brick CPQ for subscription, billing, invoicing and can take control of sales process from Quote to Cash.

Experience working on SOAP and REST APIs for both inbound and outbound integration with Salesforce.

Experience integrating box with salesforce for the users to upload larger files.

Experience in use of Standard and Custom controllers of Visualforce in development of custom salesforce pages as required by business requirements.

Proficient knowledge of Governor limits. Experience in optimization of existing code in accordance to the governor limits.

Experienced in integrating Adobe with Salesforce for Lead-Management to access data from Salesforce.

Experienced in building re-usable Lightning Web Components (LWC).

Experienced in deploying Salesforce technology solutions – ideally in Interaction Studio (also known as Evergage), with knowledge of the broader Salesforce Marketing Cloud.

Developed Apex classes and VisualForce Pages using other platform-based technologies like Visual Studio Code, Force.com IDE and Salesforce Developer Console.

Experience in Data Migration using Import Wizard, Excel Connector, Workbench and other integration tools like Informatica Cloud, Apex Data Loader.

Proficient in creating various Reports (summary reports, matric reports, pie charts, dashboards and graphics), Report Folders and Dashboards.

Expertise in using declarative features like validation rules, workflows, approval process, dynamic approval process, AEM forms, sharing rules automation for satisfying complex business process automations.

Experience in implementing security and sharing rules at object, field, and record level for different users at different levels of organization, also created various profiles and configured the permission based on the organizational hierarchy.

Experience in understanding business requirement to design the required entities like custom objects, creating the relationships and junction objects.

Proficient in Object oriented programming such as C, C# as well as experience with MS SQL Server and MVC framework.

Experience working with Conga composer.

Worked with PDFTron custom components, to provide the functionality for the users to annotate the files on salesforce records.

Created web application using C#.

Experience working with DocuSign in salesforce, for the users to send documents for e-signature

Followed Agile, Scrum methodology that included iterative application development, weekly Sprints and stand-up meetings.

Created business requirement documents, system requirement documents and maintain Agile Boards, and User Stories in JIRA.

A team player with strong work ethic, a positive attitude and ability to make the best use of individual resources. Committed to excellence, and a prudent developer with strong problem-solving, analytical skills and communication skills.

Technical Skills:

Salesforce Technologies

Salesforce CRM, Salesforce SFA, APEX Language, LWC, Classes, Triggers, SOQL, SOSL, DML, Visual Force (Pages, Components and Controllers), APEX Data Loader, Batch Class/Batch Apex, Lightning Component, Einstein Chat bots, S-Controls, Aura Framework, APEX Web Services, APEX Callouts, Dashboards, Workflow & Approvals, Analytic Snapshots, Custom Objects, Experience Cloud.

Salesforce Tools

Force.com Data Loader, Force.com Excel Connector, Force.com Connect for Outlook, Force.com Platform (Sandbox and Production), Force.com Migration Tool, Force.com Explorer, Azure, Workbench, OmniStudio, Boomi Integration, MuleSoft Anypoint Platform

Custom Integration

Outbound messages, Workflow & Approvals, Field updates, Reports, Custom objects, Custom settings, Custom labels & tabs, Email Services, Role Hierarchy, Dashboards, Security controls, APEX Exchange Package & Custom Application and Sandbox data loading

Software Methodologies

Agile, Scrum, Waterfall

Programming Languages

APEX, JAVA J2EE, JSON, C#, MYSQL, Apex Triggers, Native and VisualForce Pages

Operating Systems

MS Windows, Macintosh

Web Design tools

Visual Force, XML, CSS, JavaScript, VBScript, HTML5, Bootstrap

Documentation tools

MS Word, Documentum, MS Excel, MS PowerPoint, MS Outlook, Jira

Databases

Oracle, MySQL, MongoDB, PostgreSQL, Couch DB, Neo4j, SOQL, SOSL, jQuery, SQL

Certifications

Salesforce Admin 201, Platform Developer 1, Platform Developer 2 certifications in Salesforce CRM

Professional Experience

UnitedHealth Group Inc. Minneapolis, MN Nov 2022 - Present

Salesforce Marketing Cloud Developer

Responsibilities:

Worked closely with marketing managers and converting their strategies according to their business needs.

Design and build marketing campaigns, marketing emails, SMS marketing, and social media advertising, using the Salesforce Marketing Cloud's automation tools.

Used Journey builder for running different campaigns along with Automation Studio and Content Builder.

Configure and maintain data integrations between Salesforce Marketing Cloud and other systems such as Salesforce CRM, e-commerce platforms, and data warehouses.

Used HTML, CSS, AMP Script, and other technologies to build customized solutions that support critical business functions.

Monitored automations in Automation studio and was responsible for enhancing the system by implementing data retention methods.

Written AMPscript and server-side JavaScript to enhance email and landing page functionality.

Automated the import, extract and query activity using Automation studio. Used dynamic content for subject lines.

Worked on Mobile Studio integration in Salesforce with the Marketing Cloud for connecting SMS messaging and push notifications.

Worked on customer UI for Mobile experience in Salesforce for the Marketing Cloud.

Used Interaction Studio to enhance the real-time personalization for unified customer profiles.

Analyzed and engaged with each and every customer effectively on preferred communication channels using Interaction Studio.

Collaborated with team members and business owners to design, develop, unit test and provide post-release support.

Experience working with Interaction Studio

Worked in Agile environment with test-driven design methods.

Designed advanced reports and dashboards.

Worked on OmniStudio/Vlocity to develop flows and Lightning Web Components.

Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.

Performed quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments.

Developed custom knowledge articles based on specific client requirements, catering to their unique needs and preferences.

Responsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic, and leveraging assets to build and deploy email campaigns.

Experience developing robust campaign documentation, including customer specific work instructions.

Created Web services for handling APIs using REST and SOAP based web services.

Built in re-usable LWC that creates multiple child object records for a Parent object.

Developed and designed coding responsive email templates using Adobe creative suite, HTML and CSS3.

Created emails using Content Builder and HTML and responsible for email tracking.

Running data extracts for each business unit and determining the email sends volume per day daily.

Designed and automated data synchronization workflows between Salesforce and SAP systems using Jitterbit. Reduced manual data entry by 25% and improved data accuracy.

Collaborated closely with SAP developers and Salesforce administrators to align integration efforts with business requirements.

Implemented and created users with permissions, about 1000 users nationwide on the CRM Analytics platform and provided support by agile methodology.

Designed and implemented MuleSoft integration solutions to connect Salesforce with various external systems, enabling seamless data exchange and process automation.

Set up pipelines in Azure DevOps to automate the deployment of Salesforce metadata, ensuring consistent and efficient release management.

Implemented security measures in the CI/CD pipeline to ensure code integrity and compliance with industry standards.

Worked on Einstein Chat bots where the bot answers the questions as given by the client.

Coded mobile responsive emails, landing pages and digital ads from scratch, and stay up to date with emerging email marketing best practices.

Implemented Data loader to load data from Marketing Cloud to Service Cloud.

Worked on Implementing custom component named PDFTron in salesforce, for the users to provide the functionality to Annotate the uploaded files on salesforce records.

Worked on Tableau and Power BI along with Salesforce Reports and Dashboards for visualizing the data.

Implemented real-time reporting dashboards in Salesforce, providing instant access to SAP data for sales and customer service teams.

Worked on data integration between Salesforce and Jira platforms to synchronize customer data and management data to automate the workflows in Salesforce.

Worked on Salesforce Einstein Analytics (Wave Analytics) to extract data to create interactive Dashboards, Reports and to make data-driven decisions for Service and marketing initiatives.

PDFTron can be used to Annotate, draw, and add text with different fonts and colors on the files.

Performed System Integration Testing and User acceptance testing.

Used AJAX, JSON to send requests to the server to check the functionality of the websites and for storing and exchanging information between browsers and servers.

Utilized VS Code and Salesforce CLI to develop applications in Apex and managed version control.

Implemented Quote-to-Cash solutions using APTTUS CPQ. Good Understanding of the Apptus CPQ.

Involved in end-to-end QA and UAT testing and validation of CPQ including Products, Pricing, Quoting etc.

Environment: Salesforce.com platform, Marketing cloud, Interaction Studio, OmniStudio, Automation Studio, Apex, Visualforce, Journey Builder, Salesforce.com Data Loader, Workflow & Approvals, Email Campaigns, Lightning Process Builder, Lightning Components, Reports and Dashboards, Email Services, Custom Objects, Custom Tabs.

Albertson, Los Angeles CA. May 2021 – Oct 2022

Salesforce Lightning developer

Responsibilities:

Worked with Operations Manager and users to determine business requirements, provide administrative support and design /implement solutions in Salesforce CRM Environment.

Developing and maintaining large volumes of deadline-driven email campaigns and asset management of email channel calendar and Direct Mail.

Created multiple LWC for flows.

Effectively communication between technical, operational and strategy groups. Created many Data extensions to accommodate custom scenarios.

Used AMP scripting to use data from Data extensions. Used SOAP API to invoke triggers and create redundant data.

Used Amp Script to automate email sending processes. Created emails using content builder and html.

Validated the emails using Litmus tests.

Implemented marketing campaigns using Email Studio.

Involved in building the Customer Portal in the organization.

Followed Agile methodology for implementing the Application.

Responsible for creating Queues and tasks to share and automate work to the users in the Queue.

Created workflow rules and defined related tasks, time triggered tasks, email alerts, field updates to implement business logic.

Involved in managing daily administration tasks like multiple user setup, profiles and roles, customization of objects, fields, record types, page layouts, and validations.

Responsible for creating Sharing rules among all the users in different Roles and Subordinates.

Documented & conducted multiple training sessions across various sales channels.

Created multiple Lightning Components, added CSS and Design Parameters that makes the Lightning component look and feel better, which help in sales enhancements.

Leveraged APEX Controller to make a call for external requests to retrieve data from various API’s and displayed them on to the component. Added Lightning Component to Lighting Pages and Record Pages.

Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and Interactions in Lightning Applications.

Worked on GIT as a version control. Utilized NPM scripts for build and test environments in a Node.js application.

Also embedded a flow in an Aura component using JavaScript and Apex code to configure the flow at run time.

Used Salesforce Lightning Inspector to debug the lightning components during the development process.

Worked on Einstein Analytics in integration with Field Service Lightning using historical data and patterns from Salesforce to predict inventory requirements. Also worked on FSL to get data and analyze customers feedbacks, performances, inventories to enhance field services.

Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages.

Created unit test cases and coordinated change requests to drive the business requirements during Integration and Testing stages.

Developed APEX Classes, Controller Classes and APEX Triggers for various functional needs and implemented the business logic as per the requirements.

Designed various Web Pages in VisualForce for capturing various customer enquiries and implementation logic for migrating cases to different queues based on the type of customer enquiry.

Created various Reports and Report Folders to assist managers to better utilize Salesforce as a sales tool and configured various Reports for different user profiles based on the organization's need.

Involved in data mapping and migration of data from legacy systems to Salesforce.com Objects and fields using data loader and Workbench.

Environment: Salesforce.com platform, Apex, Visualforce, Marketing Cloud, Data Loader, Workflow & Approvals, AEM forms, Lightning Process Builder, Lightning Components, Aura Framework, Angular 6, Node JS, Reports, Custom Objects, Custom Tabs, Marketing Cloud, Email Services, HTML, Java Script, Java, Web Services, Eclipse IDE Plug-in.

Us bank, Irving TX. Nov 2019 – Apr 2021

Salesforce Lightning developer

Responsibilities:

Providing technical and business support for the design & deployment of system releases and ongoing system management and maintenance (e.g. requirements drafting, UAT Testing, system data cleanup, training material creation and presentation).

In-depth experience in building Lightning Flows to create custom pages and applications.

Interface with internal business customers to understand evolving business requirements that drive the need for new and/or modified information systems and/or technologies.

Coordinate with third-party service providers to evaluate & implement cost- effective IT solutions within confines of approved service expenditure levels & approve infrastructure change controls for all additions and/or modification.

Developed software code using C# programming language to meet design specifications, and user requirements.

Developed the classes using C#, which incorporates N-tier architecture and database connectivity.

Deployment of Web services for online transactions using C# and exposed them through SOAP and HTTP.

Managed automated email campaigns in the email service provider platform, including setup, testing, deployment, and reporting.

Good Knowledge of email marketing best practices for copy, design, and communication tactics.

Worked cross-functionally with other teams to design new emails and improve existing messaging.

Conduct A/B tests on the copy, layout offers, and targeting of email promotions. Identify measures of success and report on the outcome.

Created modern Enterprise Lightning Apps combining Lightning Design System, Lightning App Builder and Lightning Component features.

Developed reusable UI components and pages with Lightning component framework.

Created custom controllers and controller extensions while developing Visualforce pages. Developed the Apex Triggers to ensure the correct data entries into the system.

Used SOQL & SOSL with consideration to Governor Limits for data manipulation needs of the application using platform database objects.

Worked on building Lightning Web Components and used them in flows.

Involved in creating the Tabs, Links and Visual Force pages to configure the application in Salesforce Managed ongoing support requests and administrative needs of users.

Integrated the Web Services for extracting the data from external systems to display in the pages of Salesforce.com.

Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com subjects. Used it to read, extract and load data from comma separated values (CSV) files.

Maintained users, roles, profiles, sharing rules, Single sign-on (SSO) and public groups as part of managing security on SFDC.

Implemented field level security, sharing rules, OWS, object-level security, and record-level security.

Assigned Permission sets to users to give access to various applications in the Org.

Used the sandbox for testing and deployed them between Sandbox and Production environments for final implementations using Change sets.

Organized Daily Scrum meetings with all the team members to check whether we are on the same page. Participated in the bug review meetings, updated requirements document as per business user feedback and change in functionality of the application.

Environment: Salesforce.com, Force.com, Apex Classes, Controllers, Triggers, VisualForce, Data Migration, SOQL, SOSL, Workflow & Approvals, Lightning Process Builder, Lightning Components, SOAP callouts, Service cloud, JavaScript, Steel Brick CPQ, Email services, AppExchange, Sales cloud, Marketing cloud, Community Cloud.

Emtec Inc Bangalore, IN Aug 2016-Sep 2019

Salesforce Administrator/Developer

Responsibilities:

Develops work plans or reviews other work plan timelines and manages workflows to meet project timeframes.

Implemented Salesforce Lightning Components for small set of users for customizing reports and dashboards and processes to continuously monitor data quality and integrity.

Working with management and end-users to create and manage workflow rules, data validation, processes and flows.

Worked with Visualforce Pages, Custom Controllers, Extension Controllers, Apex Coding, Apex Classes, Apex Triggers.

Developed Unit test class for Apex class and worked for improving code coverage.

Work with management, create and manage complex workflow rules, data validation, and triggers

Clean data from org and import new data using Apex Data Loader.

Deliberate planning & analysis to accomplish complex workflow rules, data validation, and triggers.

Participate in planning meetings, analysis development, test inspections, and other project meetings throughout project life cycle.

Executed security and sharing rules for Field, Record Level and Object for distinctive users at different levels of organization.

Support application training activities including creating training material, conducting training and assisting in the support of system release update.

Provide business direction to IT to inform design and deployment of data used to support business processes.

Involved in daily standup meetings, Scrum. This resulted to bring good solution to the business requirement.

Environment: Salesforce.com platform, Code Collaborator, Lightening Experience, Visual Force, Apex Language, Data Loader, HTML, Workflow & Approvals, Custom Objects, Sandbox management, Eclipse IDE, GIT.

VSoft Technologies, Hyderabad, IN May 2014- Jul 2016

Jr. Salesforce consultant

Responsibilities:

Involved in SFDC application setup and customization to match the functional needs of the Company.

Used Sales Force Automation (SFA) for Sales Lead Management, Account and Contract Management and Approvals and Workflow

Worked as Salesforce admin support governing user account creation, personal information setup, password reset, Roles & Profile creation, user group creation, updating company profile, Network access setup.

Developed various Custom objects, Tabs, Entity-Relationship data model, validation rules, Components.

Involved in the Data Transformation and Data Cleaning activities while transferring the data to the external system using Informatics on Demand.

Defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.

Involved in field & page layout customization for the standard objects like Account, Contact, and Leads.

Created workflow rules and defined related tasks, time triggered tasks, email alerts, filed updates to implement business logic.

Involved in security levels and privileges by customizing Salesforce.com Profiles, Roles and permission sets.

Involved in customizing custom objects, tabs, fields, page layout as per the business need.

Environment: Force.com, Apex, Data Loader, Import Wizard, Eclipse IDE, Triggers, Custom objects, Layout, SOQL (Salesforce Object Query Language.

Education

Vasavi College of Engineering, Hyderabad, India May 2014

Bachelor of Engineering in Electrical and Electronic Engineering

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