Daniel Demchak

Vice President of Marketing

407-***-****

Everdean.net

Career Summary

Continually evaluated marketplace trends and

oversaw gathering of competitive intelligence

within markets and across service lines.

Managed branding campaigns and event

marketing initiatives in print, video, web and

social media.

Maximized rental income while minimizing

expenses through effective planning and

control.

Developed annual operating budgets and

forecasts, as well as sales and marketing plans.

Communicated effectively with owners,

residents and on-site associates.

VP of Marketing

Everdean Construction

AUGUST 2020 TO PRESENT

Residential Private

Investor

AirBnB

2007 TO 2020

Education &

Qualifications

MBA General &

Strategic Management

Cass Business School

UNITED KINGDOM

2002-2003

BA Business

Administration &

Marketing

University of South

Florida

UNITED STATES

1992-1996

BA International

Studies

University of South

Florida

UNITED STATES

1992-1996

Property acquisitions for national retailer

build-to-suit program.

Completed site feasibility and market

feasibility analysis, project proposals, and

budgets.

Represented company at trade shows and

industry events.

Retail Acquisitions

Florida Retail

Development

MARCH 2005 TO NOVEMBER

2006

Completed strategic site selection, acquisition,

market potential and competitive analysis,

and tenant lease negotiations across Florida

for commercial clients such as: Advanced Auto

Parts, NYPD Pizza, and Crabby Bill's Sea Food

Restaurants.

Commercial Associate

Coldwell Banker

Commercial

APRIL 2004-MARCH 2005

Developed business plan, direct sales and

promotional programs for OEM and

Aftermarket Parts in the US & Europe. Grew

parts exchange to over 2,500 dealerships.

Identified opportunities via product and

service enhancement programs for new

markets.

Secured marketing, VAR, supplier, and

distributor agreements with clients such as

Cap Gemini, Ford Europe, and Renault.

Managed departmental budget and web

content for aftermarket division.

Represented the organization and applications

at trade shows and industry events.

Vendor Relations &

New Business

Parts.com, Inc.

SEPTEMBER 2000 TO

FEBRUARY 2002

Daniel Demchak

Vice President of Marketing

Career Summary

Instrumental in initiative to transition marketing programs from a "Price and Item" to a "Branding"

focus; achieved $500 million in annual sales

Increased profitability and ticket average on

branded sales

Maintained competitive intelligence, market

research and sales reporting activities

Marketing Manager

Discount Auto Parts, Inc.

1998 TO 2000

Additional Skills &

Experience

Identified strategic locations for new store

development

Created "Site Feasibility" and "Market Demand"

statistical geo-demographic model

Streamlined site analysis and approvals process

decreasing development timeline

Real Estate Manager

Discount Auto Parts, Inc.

1996 TO 1998

Identified strategic locations for new store

development

Created "Site Feasibility" and "Market Demand"

statistical geo-demographic model

Streamlined site analysis and approvals process

decreasing development timeline

Real Estate Manager

Discount Auto Parts, Inc.

1996 TO 1998

Completed full financial analysis comparison of

dedicated fleet leasing program and private fleet

maintenance, identified actual fixed and variable

costs for our financial projection models

Negotiated and enforced logistic contracts,

maximizing supplier and carrier allowances

Supported various supply chain areas: coordinating promotional purchases with buyers, manufacture

suppliers, distribution center, and retail operations. Identified and implemented recyclable metals and

pulp program to offset distribution center's refuse expense

Logistics & Inventory

Control

Discount Auto Parts, Inc.

1995 TO 1996

Managed weekly print advertising design and

placement

Initiated full audit of supplier agreements to create ad placement calendar that maximized advertising

incentive dollars collected from manufacturers

Coordinated manufacture promotional activities

with DC and retail operations

Organized corporate promotional and charitable

events

Advertising and

Marketing Assistant

Discount Auto Parts, Inc.

1994 TO 1995

Corporate

Communications

Business

Development

Market Positioning

Campaign

Management

Budgeting and

Allocation

MS Office

Proficient in

Spanish (Basic)

Daniel Demchak

Vice President of Marketing

Career Summary

Outlined and implemented Special Order

Department, leveraging current dial-up

technologies to consolidate supply relationships

and increase product availability. Project achieved ROI within first quarter of operations.

Standardized CRM processes with centralized

Customer Support Department and part of Special

Order Department initiative

Traveled to under performing divisions to identify and implement recovery actions and training

requirements

Opened new stores in developing markets,

achieved company's highest retention rating for

new employees

Various Retail

Operations and Project

Roles

Discount Auto Parts, Inc.

1987 TO 1993

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