Todd N. Grant

Address: **** **** ***** ** ********, Pennsylvania 18064

Email: adz3h4@r.postjobfree.com

Cell phone: 516-***-****

LinkedIn: www.linkedin.com/in/todd-grant-116b271/

SUMMARY OF QUALIFICATIONS

Decisive and determined Senior-Level Marketing, Product and Operations Leader possessing 20+ years of experience directing strategic initiatives within retail, manufacturing, and distribution-oriented business environments. Recognized as a transformational, progress-focused professional possessing the capability of driving brand awareness, creating new revenue streams, enhancing profitability measures, and deploying marketing and operational strategy that delivers results.

Leverages the resources of an organization and ensures that positioning, messaging, and programs are highly aligned to the broader value proposition. Skilled at driving process improvements, implementing change management principles, and identifying gaps in service while developing innovative and cost-effective solutions. Thrives as an individual contributor, a passionate collaborator, and a strategic leader with proven dedication to achieving short- and long-term goals and objectives. CORE COMPETENCIES

• Project Management

• High-Quality Leadership

• Research & Analysis

• P&L Management

• Digital & Direct Marketing

• Budget Administration

• Go-To-Market Strategies

• Brand Management

• Loyalty Marketing

• Training & Development

• Process Improvement

• Business Operations

• Strategic Planning

• Impactful Negotiations

• Financial Analysis

PROFESSIONAL EXPERIENCE

Senior Product & Marketing Manager

ArtSkills, Inc. - Bethlehem, Pennsylvania

January 2020 to August 2023

Innovative and results-driven Senior Product & Marketing Manager with 20+ years of experience leading cross-functional teams to launch successful products and drive revenue growth. Expertise in product management, marketing strategy, team leadership, and cross-functional collaboration. Strategic leader who is responsible for overseeing the development, promotion, and sales of hundreds of item concepts being commercialized and sold both online and in 80,000 national brick- and-mortar retailers in most mass-market, club, craft, DIY, hobby, pharmacy, grocery, and dollar channels.

• Lead the development and launch of multiple product lines across a wide variety of categories generating $20M in annual revenue within 12 months of launch.

• Executed in-depth market research to pinpoint customer needs and challenges, culminating in the development of a targeted go-to-market strategy. This began with a comprehensive product roadmap, offering industry-leading features and functionality.

• Partnered with diverse teams, ranging from engineering to various design groups, ensuring the timely delivery of top-notch products while adhering to budget constraints.

• Implement processes to measure and improve product performance, resulting in a 20% increase in user customer satisfaction engagements.

• Develop and execute marketing campaigns that open new categories for the company resulting in 15% growth and increased sales by 12%.

• Developed and implemented an extensive omni-channel marketing strategy, which not only heightened social engagement and amplified brand visibility, but also substantially boosted the conversion rate.

• By fostering a cooperative environment with sales teams, we crafted compelling sales enablement materials and presentations, leading to a substantial 15% uptick in sales productivity.

• Utilized data and analytics to fine-tune marketing expenditure and evaluate campaign efficacy, thereby uncovering and capitalizing on fresh growth opportunities for the company.

Senior Marketing Manager

Bed Bath & Beyond - Union, New Jersey

January 2005 to December 2020

Onboarded to hold responsibility for the strategic planning, development, implementation, communication, and analyses of digital and traditional marketing programs in support of organizational goals and long-term objectives. Aligned marketing programs with budgets on a business-unit level to drive growth and brand awareness. Operated in a highly collaborative environment and served as an expert related to marketing and performance analysis of six brands under the Bed Bath & Beyond umbrella in a matrixed environment.

• Oversaw two direct reports, administered marketing budgets totaling $420M+, and led all outreach endeavors related to direct mail advertising, e-marketing, and CRM programs.

• Built and executed go-to market strategies while ensuring all endeavors remained within budget parameters.

• Directed purchasing, creative production, back-end administration, and inventory control of all marketing collateral. Determined effectiveness of advertising endeavors by analyzing response rate, coupon redemption, ROI, etc. Utilized Access databases in evaluation and determination of successful programs.

• Oversaw four pillars of the gift card function for an international chain of 1,500 merchandise retail stores located across North America and Puerto Rico.

• Directed all brand strategy for Card Partners, Distribution Partners, proprietary in-store cards, and the B2B business.

• Uncovered opportunities to build new marketing channels; maximized promotional investment when generating new revenue streams for the organization.

• Achieved open rates equaling up to 20% through the implementation and management of highly targeted CRM email marketing campaigns.

• Administered grand opening program at 50-60 stores annually; delivered increased sales and enhanced customer awareness through the creation and execution of traditional and digital marketing strategies.

• I spearheaded and managed the implementation of the New Mover, Wedding Registry, and Back to College initiatives, leveraging resources from various providers. These strategic programs were instrumental in achieving customer acquisition rates of 30-40%, while also generating millions of impressions.

• I oversaw the procurement of media across all our brands and business concepts, extending our reach into Canadian and Puerto Rican markets. This included diverse platforms such as ROP/FSI, billboards, radio advertising, and magazine publications. Through effective negotiations, I secured advantageous pricing, which yielded substantial ROI and drove increased traffic across channels. The success of this strategic approach led to a significant growth in our budget allocation, with an annual increase of 200-300% over a five-year period.

• Through strategic innovation, I effectively spearheaded a consistent 4.3% growth in our proprietary in-store gift card sales from FY2017 to FY2019. This growth was fueled by the introduction of innovative advertising methods, increased awareness of our eGift/digital offerings, the development of engaging in-store promotions, and improved field communication strategies. Standardized card and carrier creative while establishing proper controls and measures to track business results.

• Launched a new bulk order tool to facilitate B2B gift card growth. Renewed focus on major partners, promoted gift card bulk tool via email and social media marketing, identified new B2B opportunities through collaboration with internal and external stakeholders, and attended conferences to build relationships and identify gaps. Results delivered an increase of 3% year-over-year volume.

• Developed and sustained partnerships with third-party card partners Blackhawk and Incomm; realized 4% year-over-year growth.

• Optimized distribution partner channel and increased gift card sales by 10.2% year-over- year while minimizing overall investment in the process. Operations/Marketing Manager

Multi-Media Electronics - Farmingdale, New York

January 2000 to December 2005

Held responsibility for directing company operations through the distribution and transport of manufactured novelty lighting for a $52M organization to retail chains located nationwide. Coordinated and managed warehouse operations for multiple facilities and scheduled distribution. Tasked with organization of international transport and shipping operations as well as ensuring accurate forecasting, production planning, inventory control, and cost evaluation. Deployed marketing endeavors related to trade shows and engaged in high-quality event planning.

• Renegotiated all shipping and warehousing contracts while relying on the same output; results delivered a 30% decrease in overall spending.

• Led all sales/trade and key account presentations for Wal-Mart, Target, Party City, and Spencer Gifts.

• Reduced costs associated with freight forwarders for shipping containers originating in Hong Kong, Shenzhen, Shanghai, and Taiwan through the renegotiation of a bulk-rate contract.

• Realized quantifiable performance improvements and inventory forecasting accuracy through the utilization of Excel spreadsheets.

• Implemented TQM and MAS 90; developed and created reports that resulted in improved tracking and accounting of inventory items.

• Devised consolidated shipping carrier forms utilizing Excel; results allowed for accurate shipments to be provided to Wal-Mart, Target, and K-Mart distribution centers. ADDITIONAL PROFESSIONAL EXPERIENCE

Floor Supervisor

Genovese Drugs (an Eckerd Company) - Various Locations, New York January 1995 to December 2000

EDUCATION & CERTIFICATION

Master of Business Administration in Advertising & Marketing, 2000 Adelphi University - Garden City, New York, US

Bachelor of Science in Marketing & Business Administration, 1998 Adelphi University - Garden City, New York, US

Graduated Cum Laude

TECHNICAL PROFICIENCIES

• MS Office

• MAS 90

• NetSuite

• Retail Link

• Amazon Web Services

• Partners Online

• Tableau

• Canva Pro

• Airtable

• FileMaker Pro

• SaaS platforms

• MicroStrategy platforms

PROFESSIONAL AFFILIATIONS

Member, The Retail Gift Card Association

Vice President, Eagles Landing Homeowners Association

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