PROFILE

Life sciences industry professional with broad brand management and promotional experience:

Background includes an MBA and experience in strategic brand planning, product management, project management, market research and business analysis in domestic and international markets

Experienced contributing to the development of product strategy and tactical implementation delivering improved brand performance for brands in all stages of the product life cycle

Skilled in the development of multi-channel promotional strategies and tactics using traditional and digital/multi-channel tools to reach target markets and customers

Therapeutic area experience includes the oncology, respiratory, diabetes, cardiovascular, gastrointestinal, pain, immunology, sleep, vaccine, and anti-infective market segments

Key Skills / Competencies

Digital Marketing Program Execution

Promotional Content Development

Promotional Medical Education Management

Project Management

Workshop Planning and Execution

Partner Agency Management

Cross Functional Team Management

Brand Plan Development

Financial Management

Vendor Evaluation and Selection

PROFESSIONAL WORK EXPERIENCE

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Bristol-Myers Squibb Company Lawrenceville, NJ August 2022 to Present

Employed by SSI Corp. and deployed to Bristol-Myers Squibb

Worldwide Engagement and Channel Planning Team - Engagement Planning Specialist

Draft and deliver creative briefs and other documentation to support the development of digital programs and the production team activities

Develop and maintain full scale project plans and timelines

Facilitates cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.

Merck & Co. Inc. North Wales, PA September 2021 to July 2022

Employed by Net2Source Inc. and deployed to Merck & Co. Inc.

Architect – Digital Engagement Team

Contributed to the management/deployment of digital assets to support HCP and consumer marketing initiatives for multiple channels including websites, e-mail, webcasts, banners, and field sales force assets

Performed in-depth analyses of customer level engagement and data sets across channels to discover insights and make recommendations and decisions about engagement and channel choices

Worked closely with internal and external stakeholders - third-party channel vendors and media agency partners - to communicate the strategy/timing and ensure proper implementation

Worked with internal stakeholder groups (digital publishing, internal centers of excellence) and external partners to ensure assets are prepared properly to deliver the necessary data to evaluate program effectiveness

Jazz Pharmaceuticals Philadelphia, PA January 2021 – September 2021

Employed by Intelliswift Corp. and deployed to Jazz Pharmaceuticals

Marketing Program Manager

Collaborated with cross functional partners to manage the brand medical/legal/regulatory process

Managed field sales force advisory board team process and monthly meetings

Developed field sales force communications for new promotional content updates and managed deployments

Managed printed resource inventories and internal website for field sales force promotional assets ordering

Bristol-Myers Squibb Company Lawrenceville, NJ March 2020 to January 2021

Employed by Alpha Consulting Corp. and deployed to Bristol-Myers Squibb

Worldwide Multi-Channel Hub – Digital Marketing Specialist

Managed the development and implementation of digital promotional programs/tactics to support indication launches for oncology products targeting healthcare professionals. Responsibilities included:

Managing relationships with brand team management, agencies, and vendor partners to ensure programs supported brand objectives, complied with corporate policies, and met budget/timing requirements

Developed program plans and selection of messaging content/message cadence

Merck & Co. Inc. North Wales, PA May 2016 to March 2020

Employed by AQUENT Studios and deployed to Merck & Co. Inc. December 2015 to January 2016

Promotions Manager

Managed the development and implementation of promotional & medical education programs/tactics to improve brand performance with targeted healthcare professionals. Responsibilities included:

Project management for brand promotional plans & medical education content

Managing relationships with brand management, external agencies, vendor deployment partners and MLR review teams ensure that assets were created, approved, and launched on a timely basis

Project Manager – Merck Oncology

Performed project management and content development activities to create FDA OPDP submissions of oncology promotional assets to comply with FDA Subpart E regulations. Served as Team Leader.

Medical Education Program Manager

Managed the development of medical education program content and the implementation of medical education programs to support global oncology and US diabetes franchises. Responsibilities included:

Managing vendor partners to create medical educational assets which support brand business objectives, comply with corporate policies, and meet budget/timing requirements

Project management to support timely medical/legal/regulatory approvals and program launches

IQVIA (formerly IMS Health) Plymouth Meeting, PA August 2013 to July 2015

Senior Consultant

UCB Pharmaceutical Engagement January 2015 to July 2015

Developed organization change management program to support implementation of data system deployment

Bristol-Myers Squibb Engagement August 2013 to December 2014

Promotional Medical Education Team / Speakers Bureau Support

Managed planning for live speaker training webcasts for oncology and immunotherapy products

Managed speaker bureau contracting activities with brand team and vendor partners

Merck & Co. Inc. North Wales, PA March 2011 to August 2013

Employed by AQUENT Studios and deployed to Merck & Co. Inc.

Global Market Access Promotions Manager December 2012 to August 2013

Global Medical Education Manager March 2011 to November 2012

Managed the development and implementation of medical education programs to support US Speakers Bureau and payer access content for international operations for various therapeutic areas

Collaborated with business unit leadership to devise strategies which aligned with brand business goals

Managed vendor partners to ensure that programs developed met business objectives, complied with regulatory body guidelines, and cost/timing requirements

Received “Award for Excellence” for support of 2012 Diabetes Franchise Speaker Preparatory Meeting

Graceway Pharmaceuticals, LLC Exton, PA March 2007 to March 2010

Product Manager, Respiratory

Executed the annual brand planning process and tactical plan implementation for Maxair Autohaler including:

Analysis of sales and market data to assess brand challenges and opportunities across customer segments

Development and implementation of the marketing communications plan including:

-Field sales force-led promotions

-Non-personal promotion including telesales, direct mail, and professional journal advertising

-Conventions/scientific meeting promotional activities

Promotional campaigns focused on prescribers important to Maxair Autohaler utilization led to a 15% increase in prescribing activity within these targeted prescriber groups.

Led the re-launch of Maxair Autohaler. Managed cross-function teams in the following key initiatives:

Analysis of the competitive environment and the creation of the product positioning and strategy

Development and execution of brand campaigns including promotional messaging development, creative concept evolution, and the translation of market research findings into actionable marketing initiatives

Development of a new product logo, trade packaging, promotional materials for sales representatives, product website content, patient education materials, and a patient coupon savings program

AstraZeneca LP Wilmington, DE September 2005 - December 2006

Employed by ABOUT-Consulting, LLC and contracted to AstraZeneca LP

Promotions Manager -Pulmicort Turbuhaler/ Pulmicort Flexhaler February 2006 - December 2006

Co-managed the development of the promotional plan for the launch of Pulmicort Flexhaler including concept evolution, refining of promotional messages, and the creation of tactical pieces

Managed development and launch of tablet PC-based sales detail aid

Managed the development and implementation of programs to drive brand awareness with HCPs and patients

Promotions Manager – Toprol-XL September 2005 - February 2006

Led the development and implementation of marketing communication plans and tactics including:

Management of digital non-personal and direct mail initiatives

Championing communications plan for Toprol-XL National Adherence Campaign to top prescribers

Pfizer Inc. (formerly Wyeth) Collegeville, PA August 1992 - September 2005

Associate Brand Manager & Senior Market Analyst – Wyeth Nutrition October 2000 - September 2005

Global product manager for Wyeth Nutrition consumer prenatal products and hospital products; led development of brand positioning and promotional programs/content

Created global competitive intelligence system that resulted in improved competitive responsiveness

Recognized for outstanding performance with a Wyeth Nutrition “Values Recognition Program Award” at the 2004 Wyeth Nutrition Global Marketing Meeting in Beijing, PRC

Market Analyst – Wyeth Pharmaceuticals August 1997 - October 2000

Provided marketing analysis support to brand teams in the key branded therapeutic segments

Performed market analysis for senior leadership for the hospital GPO and long-term care market segments

Purchasing Agent / Senior Purchasing Agent August 1992 - August 1997

UNIVERSITY TEACHING EXPERIENCE

Temple University – School of Pharmacy Philadelphia, PA May 2005 - Present

Adjunct Assistant Professor – Regulatory Affairs / Quality Assurance Graduate Program

Teach “Pharmaceutical Marketing” (Pharmaceuticals 5472) to pharmaceutical industry professionals.

EDUCATION

The Pennsylvania State University University Park, PA Master of Business Administration

Concentration in Marketing

The Pennsylvania State University University Park, PA B.S. - Business Administration

Major - Accounting

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