Jarett Horehlad

*** ******** ***.

New Haven, CT 06515

203-***-****

adz2wt@r.postjobfree.com

www.linkendin.com/in/jhorehlad

Digital & Traditional Communications Professional

Experienced leader in strategic marketing, advertising and communications initiatives, mutually beneficial partnership programs and brand activation through digital and conventional media tactics. Skills

• Microsoft Office, Mac iOS

o Excel, Word, PowerPoint, Outlook, Pages, Numbers, Keynote

• Social Media Management

o Facebook, Instagram, Twitter, Snapchat, LinkedIn, Hootsuite, HubSpot

• Paid Media/Ad Placement and Management

o Google AdWords, Facebook Ad Platform, LinkedIn, Pinterest, Twitter, Snapchat, Instagram, TikTok, Google Analytics Yahoo!, Bing, Spotify, Pandora, Amazon Music

• Website and Ad Optimization

o SEO, SEM, PPC, CTA, CPV, CPA

• Program/Application Proficiency

o Adobe Flash (Animate), Dreamweaver, Illustrator, Photoshop, Acrobat Pro, InDesign, Media Encoder, Alteryx, PlanetPress, BCC, Windowbook, Google Docs

• Content Management Systems (CMS)/Customer Retention Management

(CRM)/eCommerce/Project Management

o WordPress, HubSpot, Drupal, Joomla, Emerald Direct, Shopify, Volusion, Salesforce, NetSuite, Monday, Wrike, Constant Contact

• Programming Languages

o XHTML, HTML5, CSS3, PHP, JavaScript, jQuery, PGP Encryption, APIs

• Development and Design

o Web Apps, Game Development, UI/UX Design, Graphic Design, Custom Modules

• Collaboration Tools

o Zoom, Microsoft Team, Google Meet, Skype, GoToMeeting

• Client Services

o Customer Facing Service, Problem Solving, Pain Points, Issue Resolution, Dynamic and Inventive Solutions, Team Building, Leadership, Management Jarett Horehlad

203-***-****

adz2wt@r.postjobfree.com

Career History

The Best Postcards, Branford, CT

1/20 – 4/21, VP, Digital Marketing & Production

• Provided insight and direction to current and potential clients

• Utilized geographical and demographic analytics for targeted direct mail and digital advertising efforts

• Proved ROI by directly matching current initiatives against efforts of similar scope, services and timing

• Ensured my team members understood their roles

DDI System, Sandy Hook, CT (Contract Position)

3/19 – 6/19 HubSpot CMS/CRM Manager

• Wrote and deployed internal and external emails and newsletters using HubSpot’s CRM

• Updated current web content for relevancy and timeliness

• Created new graphic for email using Adobe Animate

• A/B Testing

Little & King Co., LLC, Massapequa, NY

8/11 – 2/19 VP, Integrated Marketing

• Oversaw up to 20 employees

• Instructed and managed external teams/vendors

• 7 internal measures

• Endured profitability and consistency of services

• Executed extensive public relations campaigns

• Advised and guided clients on digital best practices

• Rebuild or created new social media campaigns

• Managed media buying and placement

• Managed Salesforce and HubSpot CRM for Clients

• Instituted SEM/SEO drives for optimal results

Centra360, Westbury, NY (Contract Position Overlay) 12/12 – 1/14 VP, Brand Activation

• Reconfigured and implemented national marketing/advertising strategies

• Provided campaign leadership and direction to both clients and colleagues

• Conducted market research and analysis for effective communication and strategies

• Produced advertising materials for print and web campaigns

• Established, executed and maintained effective and successful Social Media campaigns

• Lead event marketing and planning for enhanced brand activation

• Managed large-scale projects from conception through completion

• Initiated partnerships and sponsorship opportunities

• Negotiated advertising and media placement

• Conceptualized and implemented continuity programs to increase RFM Trepoint, Great Neck, NY (Contract Position Overlay) 11/11 – 12/12 VP, Client Services, Production & GM Jarett Horehlad

203-***-****

adz2wt@r.postjobfree.com

• Managed New York, Kansas City and San Francisco office locations

• Ensured overall productivity and management of projects

• Developed business processes, including cost estimates, vendor negotiations, contracts, legalities

• Handled IT program management and production within diverse industries

• Managed website development from ideation to launch

• Developed and executed fully integrated brand marketing programs

• Instituted brand/product social listening programs

• Managed Salesforce and HubSpot CRM for Clients

• Purchased, placed and managed ad buys

Awards

• PMA Reggie Award Winner (2010), MAAW Globes Award (2010) o Hasbro New Product Launch – planning, strategy and implementation

• PMA Reggie Award Winner (2012)

o Peanut Butter & Co., New Product Launch – planning, strategy and implementation Certifications

• HubSpot CMS for Marketers Certified

o #8290337/af33e978b9f747458f8863a2d1cb5c0c-1617

• HubSpot Social Media Certified

o #1e14a31d3ac941ecbaa786dc925618de

EDUCATION

• Bachelor of Arts, The Pennsylvania State University Work Samples

• Portfolio: https://rebrand.ly/JHorehlad_Portfolio

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