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Fresh Produce Regional Manager

Surrey, BC, Canada
October 01, 2023

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Metro Vancouver Mobile: 778-***-**** email:



Ø A results-oriented professional, with experience in marketing (B2B), sales and global sourcing of fresh produce Ø Excellent client / grower supplier relationship skills, with an innate ability to assess client needs and offer custom-based solutions

Ø Effective communication skills, both verbal and written, in intercultural and diverse settings Ø Strong organizational, negotiation, planning and time management skills Ø Experience in measuring success based on targets through KPI’s. Ø Proficient in hiring and supervising multiple teams to ensure smooth project progression. Ø Experience in maintaining in ERP data and procurement processes, sourcing, Replenishment, category management. Ø Experience in working with growers for managing quality control compliances. Ø Ability to work independently and in a team environment Ø Experience in internet research and MS Office Skills Ø Demonstrated capability in examining, analyzing and presenting market trends for fresh produce industry to the management.

Ø Multilingual: Fluent in English, Hindi and Punjabi PROFESSIONAL EXPERIENCE

Agribusiness Consultant, InCan Services Inc., BC 2019 to Present

• Working with companies to plan Agribusiness sales and marketing strategy for local sales and exports to international markets

• Managing vendor development /sourcing of food and fresh produce for Canadian importers

• Facilitated a joint venture between Mountain Blue Orchards, Australia and an Indian Company – IG International for growing blueberries in India

Regional Manager – Indian Subcontinent

Valley Fresh Global - Australia - (Part of Freshmax Group – New Zealand) 2016 - 2019

• Conducted market development and sales of Fresh Fruits from various parts of the world i.e. Australia, NZ, South Africa, USA and Chile with major fruit importers and retail chains, supermarkets in India subcontinent

• Handled the buying office and vendor development activities with growers and shippers in India for Grapes, Pomegranates, Mangoes, Vegetables for Valleyfresh Group clients in Russia & Far East.

• Managed various retail accounts i.e. Metro, Walmart, Relience, Big Basket and etc. Regional Manager – Indian Subcontinent

Black Oval Growers Inc, WA, USA 2009 – 2015

• Responsible for promoting and selling Washington Apples and Northwest Cherries in the Indian subcontinent

• Conducted promotions with a team of merchandisers at retail chains and supermarkets

• Sourced grapes and pomegranates from India for UK and Europe markets.

• Maintained database all applicable ERP data (pricing, items and vendor masters)

• Worked with retail sector Category Managers while handling supermarket accounts. GURDIP SINGH

Metro Vancouver Mobile: 778-***-**** email: 2

Regional Manager, India Subcontinent 2004 - 2009

BGP International Australia, Australia

• Introduced Australian Citrus, Grapes, Stonefruit, USA Citrus, Grapes, Egyptian Citrus, Chinese Apples, Pears to importers in Indian Subcontinent

• Created a market for 200 – 40ft container sales in the Indian subcontinent every year

• Handled accounts of_ supermarket chains and retailers like Walmart, Spencer’s, Carrefour, Bigbasket

• Managed a team to conduct sales and promotional campaigns at supermarkets and wet market on regular basis

• Handled Vendor Development program for procurement of fresh produce like grapes, pomegranates, vegetables for clients in Far East and Russia and Australia

Regional Representative, Indian subcontinent 2001 to 2003 Washington Apple Commission, WA USA

• First Regional Representative in Indian subcontinent

• Launched Washington Apple brand in India, conducted B2B Collaborations between Exporters and Importers

• Conducted promotions at various supermarkets throughout Indian subcontinent on a regular basis

• Created a growth of 200-250% in imports from Washington State to the Indian market per year for operations over 3 years

• Worked with various retailers i.e. Spencers, Adani, Big Basket, Suri Agro, PV – Chennai, Bharti. EDUCATION & CREDENTIALS

MBA in Sales & International Marketing

Bachelors in Law - LLB (Corporate Law)

Bachelors of Commerce - B.Com

FITT – Certificate of International Trade

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