MOHANA SANGAVI PONNURANGAM

adz2fr@r.postjobfree.com 988-***-****

https://www.linkedin.com/in/mohana-sangavi-a70b3821/ SUMMARY

7+ years of brand management experience with global MNC’S including Siemens Gamesa and Scholastic. Led global campaigns in the US and other Asian countries. Expert Marketing Strategist, Event Manager and adept in crisis Communication/ management.

Seasoned marketing and corporate communication Specialist with experience in global brand management, public relations, customer relations, media relations, vendor/partner management and internal communications. Portfolio of achievements includes successful production of regional movies and documentaries under production unit, Chozha Creations. Also an avid reader & writer, with poems being published by the International Library of Poetry. Envisions a future world that is spiritually conscious in bringing respect and happiness to each one with a true balance of moral values, growth and love. EXPERIENCE

BRAND REPRESENTATIVE – SCHOLASTIC BOOK FAIR

November 2018 – March 2020 – Fremont, CA, USA

Around the country and world, Scholastic's literacy events generate excitement for reading and revenues for schools. One of Scholasticʼs best-known and best-loved businesses is Book Fairs, in-school events that bring the joy and excitement of reading right to students. With the look and feel of a bustling bookstore, these weeklong events feature mobile cases full of affordable books based on characters and subjects kids love and want to read about. From newly released books and best sellers to award-winning titles and perennial favorites, every book is hand-selected by Scholastic experts and chosen from dozens of other publishers. Scholastic provides the books, planning tools and display cases for the events, which are run by volunteer parents, teachers, and school librarians. Scholastic has been bringing books to schools for more than 30 years, and today, the division is a global business, with operations in all 50 states as well as in Australia, Canada, India, New Zealand, the Philippines, Puerto Rico, Thailand, and the U.K. The undisputed leader in the field, each year Book Fairs sells more than 100 million books to 35 million children and their families visiting more than 130,000 fairs in preschool, elementary, and middle schools around the world. Book Fairs also generates more than 190 million dollars in cash and educational resources for schools, which receive a portion of sales from every Book Fair they host. More importantly, the events provide students, teachers, and parents with access to thousands of affordable books and educational products.

"With every Book Fair, weʼre connecting kids to books they want to read," says Alan Boyko, president of Scholastic Book Fairs®. "That's so important, because the more kids read, the better readers they become, and the more successful theyʼll be in school, in work, and in life."

• Develop and introduce revenue driving service tasks for book fairs and executed tasks on time within shared territory to assigned Book Fairs along with Fair Consultant and BFFR

• Understand and assimilate the essence of popular books and involve in book talks at teacher preview and special events

• Structured planned meetings with team to ensure timely execution of needed tasks.

• Book Fairs during various activity time segments (Pre-fair, During the Fair, Post-Fair) 2

• Handled customer support to increase sales and customer retention

• Done fair audits to ensure brand representation and merchandising needs.

• Represent the face of Scholastic in all interactions with schools personnel, parents and students.

• Continually develop expertise in our product, merchandising, and services in order to offer each customer the best guidance on conducting improving book fairs.

• Developed trust with new SBF customers

Has expert knowledge of children's literature, Book Fairs, and school activities

• Responsible for representing the company's brand and reputation to public, interacting with employees, clients, and other stakeholders.

MARKETING ANALYST – CALIFORNIA PLAYGROUNDS

May2018– August 2018, Pleasanton, CA, USA

• Strategized content for Marketing Collaterals & direct mailers

• Introduced New marketing communication strategies for Expanding business

• Designed Media plan for new & digital media and ensured creative marketing materials undergo regular review and adhere to brand guidelines

• Create and Execute lead generation methods

• Handled crisis management and legal communication with vendors and customers MARKETING & CORPORATE COMMUNICATION- SENIOR SPECIALIST/ SIEMENS GAMESA CORPORATION

July 2010 – September 2012, Chennai,India

Siemens Gamesa is a multi-national corporation in the Field of Alternate Energy production through Wind, Solar with its Head Office in Spain with a turnover of $4 billion, with its India Manufacturing facility at Chennai

• Responsible for representing the company's brand and reputation to public, through both oral and written communications, interacting with employees, clients, the media and other stakeholders.

• Planned and executed public relations (PR) plan, media relations, corporate communications activities and supervised the creation of electronic message.

• Executed CRM activities like distribution of branded merchandise, creating customer specific emailers, customer related marketing material and CIM (customer Interaction meets)

• Designed Brochures and other Printed marketing material in liaison with Marketing team and execution through external Vendor.

• Scheduled and coordinated executive meetings.

• Responsible for Internal communications activities, company announcements around business reorganizations and corporate events.

• Reviewed & Edited drafts for correspondence, reports for distribution to Media and Press.

• Responsible for Outdoor advertisements content creation and planning strategy.

• Responsible for Planning, design and stalls setup during various exhibitions and coordinating with vendors for various requirements of audio & video display all over India and Overseas (South-East Asia region).

• Organized various overseas exhibitions in Srilanka, Thailand and Singapore representing the company.

• Created content and designed and maintained media plan for brand awareness campaigns in airport

• In charge of advertisement strategies and preserved merchandising items from the marketing HQ (Spain) and Indian Marketing Gifts

• Managed Marketing Budget

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EXECUTIVE PRODUCER / CHOZHA CREATIONS PVT LTD, CHENNAI, INDIA June 2007 – June 2010, Chennai,India

• Assessed scripts, viability of the project, profit/loss analysis of proposed project, handled & coordinated with people from different facets of thought.

• Balanced between finance and creative requirements coordinating the operations of various production sub-disciplines such as wardrobe, lighting, sound, art, make up, and other creative departments.

• Fiscal management, Budget check, people management, quality check, creative enhancement, decision making, coordinating artiste.

• Involved dealing with matters ranging from the procurement of staff, materials and services, to freight, customs coordination, telecommunications, labor relations, logistics, information technology, government liaison, location booking, scheduling, operations management and workplace safety.

• Responsible for the overall look of the film and documentaries.

• Responsible for presenting proposals, with media and cost schedules to clients.

• Liaising with the creative team, clients and consumers to develop media strategies and campaigns.

• Thinking creatively on ways to represent clients and responsible for making decisions on the best form of media for specific clients and campaigns.

• Applying detailed knowledge of media owners in a range of geographical locations and undertaking research using specialist industry resources.

• Identifying target audiences, analyzing their characteristics, behaviour and media habits to translate ideas into a quantifiable task.

• Making and maintaining good contacts with media owners, such as newspapers, magazines and websites.

• Proof reading advert text and content prior to release.

• Maintaining detailed records of projects.

• Developing evaluation techniques for campaigns.

EDUCATION

MASTER’S IN COMMUNICATION

M.O.P Vaishnav College for Women, University of Madras 2006-2007

B.A., ENGLISH LITERATURE

Stella Maris College for Women, University of Madras 2003-2005

TRAINING & INTERNSHIP

PUBLIC RELATIONS TRAINEE, 2007

BGM @The Russian Cultural Center, Chennai, India

Assisted with media events, Office Activities, Established contacts with editors and other press personnel. Wrote press releases.

JUNIOR INTERN, 2005

Sunday Express, Chennai, India

Assisted with editing articles, proof reading and writing columns. ‘My Money’ a column written be me was published consecutively for three weeks.

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