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Social Media Paid

Location:
Los Angeles, CA
Posted:
September 30, 2023

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Resume:

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Performance & strategy marketer with years of problem solving and performance experience. Strength in adaptation, platforms, and multi-channel marketing knowledge, I have the ability to communicate and organize with internal and external teams to deliver outstanding project goals throughout the digital vertical of channels. Leveraging data and insights for best results.

Who You're

Getting

Rodolfo Saravia 310-***-**** adz2f5@r.postjobfree.com Marketing

Experience

Market Research

Digital Strategy

Brand Strategy (Growth)

Data

Budget Planning

Strategy Digital Social Media

SEO

Content Strategy

E-MailMarketing

E-Commerce

Creator Partnerships

Planning & Buying Management

Audience Discovery

Activations

(FB / IG / Twitter / Snap / Pinterest /

TikTok / Reddit / LinkedIn /

YouTube)

BIG - HORIZON MEDIA (Media Agency for Scalable Brands) Sr. Planner Social/ Agency

Responsibilities

Lead, develop and optimize solution

through data analytics

Lead and oversee RFP creation

Manage and lead reporting and strategy

Manage and strategize for

monthly, quarterly, and yearly

budget up to $5 million

Oversee, lead,and manage

requirements in client

communication

Lead and maintain

platform contacts

Drivepartner

negotiation

Create and present

media to all clients

Brands

&

Industries

Constellation Brands

AT&T

(Alcohol)

(Mobile Communication)

La Columbe

Burger King

(Beverage)

(Food Industry)

NexGen Heating & Air

Jewelers Touch

(Home Services)

(Fashion Jewelry)

Call Jacob

Sondermind

(Law & Partnerships)

(Health Services)

Reduced Cost Per Leads by 45% in 3 month while increasing lead count by 65% Launched 3 sequential messaging programs for pharmaceutical company bio research Increased site purchases by 8% in 2 months

Major Wins

PRESENT

Ad Leverage (Performance & Revenue Digital Agency) Paid Social Manager

Responsibilities

Manage & Forcaste Campaign

Performance

Provide Creative Directive for Ads

Manage & Maintain Paid Social

Budgets & Campaigns

Onboard & Train New Hire

Pitch & Launch New Clients

Produce & Present Budgets, Performance, and

Revenue Attribution via Reporting

Lead Partnership Launch & Campaign Activation

Activate New Platforms & Maintain Account

Management Communication

Integrate Third Party Data for Performance

Sourcing

Built Paid Social Proceedures for Client & Internal Oraganization Inceased ROAS between 4X - 12X across 8 accounts

Reduced CPA’s by an average of 48% Across 9 accounts Proposed & Launched 3 Accounts into 2 New Social Advertising Channels Major Wins

2017 2019

Tiny Giants Co. (Creative Agency)

Marketing / BDM (Agency)

Wedgewood - Axiom HW (Consumer Service in Real Estate) Marketing Director

2019 - 2021

Increased monthly transactions by 475% resulting in $275k monthly revenue

Executed email campaigns that produced 40% conversion rate

(industry avg. 17%)

Help rank top 4 companies in California (list of 9) Grew audience impression by 200% with engagement of 40% Major Wins

Social Content

Creative Branding

Sales Funnel

Budget Planning

CRM Management

Email Marketing

Responsibilities

Responsibilities

Built Marketing Proceedures - Internal & Clients

Build New Client Onboarding Process

Generate and Present Monthly Digital Reporting For Social & Search

Planned & Maintained Client Ad Spend for Social $15k monthly

Grew Marketing team to 4

Increased Social Performance by 40%

Presented and Negotiated with 4 NEW

clients

Consulting

Freelance / Owner

BLVD Nursery

In-Store Traffic & Digital Messaging

Landing Page Build

Executed Ad Planning & Buying for Google &

YouTube

Red & Olive Co.

e-Commerce / Strategy

(Kids Product)

SEO performance +15%

Web performance +30%

Conversion +5%

Ad planning & buying

Brand Messaging

E-Mail Marketing

Brand Awareness

Klein Financial

Project Consultant

(Private Finance / Housing)

Brand Positioning

Market Research & Strategy

Content Marketing

Project Management

Social Media

Established a successful content management team

Onbarded 3 NEW clients with a combined media spend of $2 mm Inproved branded program for client allowing for higher revenue north of 14% Major Wins

KERN Agency

Strategy - Research Company

Presentation to C-Suite Management

Research & Data for Fortune 500 Company

310-***-**** adz2f5@r.postjobfree.com



Contact this candidate