Social Media Paid
Resume:
Performance & strategy marketer with years of problem solving and performance experience. Strength in adaptation, platforms, and multi-channel marketing knowledge, I have the ability to communicate and organize with internal and external teams to deliver outstanding project goals throughout the digital vertical of channels. Leveraging data and insights for best results.
Who You're
Getting
Rodolfo Saravia 310-***-**** adz2f5@r.postjobfree.com Marketing
Experience
Market Research
Digital Strategy
Brand Strategy (Growth)
Data
Budget Planning
Strategy Digital Social Media
SEO
Content Strategy
E-MailMarketing
E-Commerce
Creator Partnerships
Planning & Buying Management
Audience Discovery
Activations
(FB / IG / Twitter / Snap / Pinterest /
TikTok / Reddit / LinkedIn /
YouTube)
BIG - HORIZON MEDIA (Media Agency for Scalable Brands) Sr. Planner Social/ Agency
Responsibilities
Lead, develop and optimize solution
through data analytics
Lead and oversee RFP creation
Manage and lead reporting and strategy
Manage and strategize for
monthly, quarterly, and yearly
budget up to $5 million
Oversee, lead,and manage
requirements in client
communication
Lead and maintain
platform contacts
Drivepartner
negotiation
Create and present
media to all clients
Brands
&
Industries
Constellation Brands
AT&T
(Alcohol)
(Mobile Communication)
La Columbe
Burger King
(Beverage)
(Food Industry)
NexGen Heating & Air
Jewelers Touch
(Home Services)
(Fashion Jewelry)
Call Jacob
Sondermind
(Law & Partnerships)
(Health Services)
Reduced Cost Per Leads by 45% in 3 month while increasing lead count by 65% Launched 3 sequential messaging programs for pharmaceutical company bio research Increased site purchases by 8% in 2 months
Major Wins
PRESENT
Ad Leverage (Performance & Revenue Digital Agency) Paid Social Manager
Responsibilities
Manage & Forcaste Campaign
Performance
Provide Creative Directive for Ads
Manage & Maintain Paid Social
Budgets & Campaigns
Onboard & Train New Hire
Pitch & Launch New Clients
Produce & Present Budgets, Performance, and
Revenue Attribution via Reporting
Lead Partnership Launch & Campaign Activation
Activate New Platforms & Maintain Account
Management Communication
Integrate Third Party Data for Performance
Sourcing
Built Paid Social Proceedures for Client & Internal Oraganization Inceased ROAS between 4X - 12X across 8 accounts
Reduced CPA’s by an average of 48% Across 9 accounts Proposed & Launched 3 Accounts into 2 New Social Advertising Channels Major Wins
2017 2019
Tiny Giants Co. (Creative Agency)
Marketing / BDM (Agency)
Wedgewood - Axiom HW (Consumer Service in Real Estate) Marketing Director
2019 - 2021
Increased monthly transactions by 475% resulting in $275k monthly revenue
Executed email campaigns that produced 40% conversion rate
(industry avg. 17%)
Help rank top 4 companies in California (list of 9) Grew audience impression by 200% with engagement of 40% Major Wins
Social Content
Creative Branding
Sales Funnel
Budget Planning
CRM Management
Email Marketing
Responsibilities
Responsibilities
Built Marketing Proceedures - Internal & Clients
Build New Client Onboarding Process
Generate and Present Monthly Digital Reporting For Social & Search
Planned & Maintained Client Ad Spend for Social $15k monthly
Grew Marketing team to 4
Increased Social Performance by 40%
Presented and Negotiated with 4 NEW
clients
Consulting
Freelance / Owner
BLVD Nursery
In-Store Traffic & Digital Messaging
Landing Page Build
Executed Ad Planning & Buying for Google &
YouTube
Red & Olive Co.
e-Commerce / Strategy
(Kids Product)
SEO performance +15%
Web performance +30%
Conversion +5%
Ad planning & buying
Brand Messaging
E-Mail Marketing
Brand Awareness
Klein Financial
Project Consultant
(Private Finance / Housing)
Brand Positioning
Market Research & Strategy
Content Marketing
Project Management
Social Media
Established a successful content management team
Onbarded 3 NEW clients with a combined media spend of $2 mm Inproved branded program for client allowing for higher revenue north of 14% Major Wins
KERN Agency
Strategy - Research Company
Presentation to C-Suite Management
Research & Data for Fortune 500 Company
310-***-**** adz2f5@r.postjobfree.com
Contact this candidate