Anthony DaSilva

203-***-**** adz20a@r.postjobfree.com

Summary

An experienced copywriter, social media & marketing manager, content creator; skilled at developing,

maintaining, and editorializing social identities for a wide range of properties, brands, and clients.

Content Creator

Talent, Editor, Writer, Video Producer, for The Outsider MTB Youtube Channel (July 2018 – Present)

·The Outsider MTB channel is in the top 10 MTB Youtube channels in the US. Top five on the west coast.

·26,000+ YouTube subscribers and growing with a loyal and engaged fanbase.

·Currently working/collaborating with local communities, brands, businesses, and chambers of commerces around the US.

·A one person team directing. managing, and responsible for all channel content and marketing.

·Script and story boarding each video from concept to final edit.

·Brand and voice consistency, establishing a cohesive, personable, yet professional voice for the channel.

etnies Footwear & Apparel Lake Forest, CA

Digital/Social Marketing Manager / Independent Contractor (February 2019 – 2022)

·Strategizing and managing all six social media channels, including three separate Instagram feeds for etnies lifestyle, BMX & core skate.

·Establishing tremendous organic growth on all etnies social channels with huge Instagram growth for @etniesskateboarding, from 660k followers to 870k in 12 months.

·Oversee all mountain biking specific programs, from team management to media relationships.

·Overseeing PR relationships with industry leading media channels and placing etnies footwear releases, videos & stories, in front of all appropriate media.

·Monthly ranked in the top 20 across all endemic and non-endemic footwear brands globally in social growth engagement.

·Creating marketing concepts, taglines &copywriting to align with the etnies vision, voice & overall brand strategy.

Emerica Footwear & Apparel Lake Forest, CA

Digital/Social & Marketing Manager (September 2013 – January 2019)

·Organizing and managing all of Emerica’s branding and strategy.

·Establishing tremendous organic growth in Emerica’s social media channels, taking Facebook from 540,000 to 825,000+, Instagram from 45,000 to 685,000+, Twitter from 40,000 to 150,000+, and YouTube from 80,000 to 150,000+ subs.

·Creating Go To Market plans, strategize seasonal/annual campaigns, as well as events and tours.

·Overseeing marketing budgets: Marketing, Retail, Team

·Collaborations with other brands, contract negotiations, royalty payments.

The Playground Consulting Los Angeles, CA

Social & Digital Media Consulting, SEO Integrated Web Copywriting (March 2012 – 2014)

·Created SEO copy on thousands of web pages for two global auto ecommerce sites, FCP Euro & FCP Import.

·Indexing web and brand written pages through the “Googlebot” feature, speeding up the search index ranking process.

·Designing, creating, and implementing Wordpress, Twitter, Facebook, and YouTube accounts for clients.

Trailblazer/Denali/Enclave LLC Guilford, CT

Social Media Marketing and Events Manager (August 2010 – March 2013)

·Managed and created the editorial calendar for three consumer facing blogs.

·Scheduled, edited, and wrote for three daily blogs, with consistent traffic increases month to month for the company’s five store franchises and two ecommerce sites.

·Initialized and managed all social media accounts and blogs for all three brands, advancing the their social network growth organically, resulting in nationally ranked social media accounts.

·Created, organized, and implemented large and small-scale successful events monthly across seven store locations.

Digital Media Writer

Journalist, Writer (December 2007 – Present)

·Featured writer for Jenkem Magazine and reviewer for numerous gaming sites, including, MTV News.

·Published works in both digital and print form, in various genres, including textbooks.

Skills

Strong understanding of:

·Final Cut Pro, Photoshop, Video Production, Keynote, MS Word, Excel, Power Point, Outlook, social dashboards, SEO

Education New Haven, CT

Southern Connecticut State University

·Bachelor of Science, Journalism

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