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Marketing Communications Professional

Ladera Ranch, CA, 92694
September 29, 2023

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Kathryn Johnson



Address – 4 Granville Street, Ladera Ranch - CA - 92694


Professional Summary

Marketing communications and content professional with a keen understanding of beneficial content, strategy, and company branding. Excellent relationship-building skills and knowledge in digital marketing, tools, and software. Capable of analyzing KPIs and making recommendations for marketing and website improvement. Outgoing professional with years of experience handling content creation, social media posts and strategies, client and company communications, administering, and dealing with all levels of employees and executives.


Archer Capital Investments Hedge Fund, RMV, CA 7-2021 - Present

Remote Part-time Head of Investor Relations and Communications

●Work with Founder and CIO to develop a plan for investor interactions

●Liaison between the organization and its investors

●Schedule investor events and meetings for new and current investors

●Gather and analyze company financial information to share with investors

●Create and execute investor relations strategy with executives

●Create email templates and content for direct communications or newsletters to investors

●Update and create content for the Wix website for Archer Capital Investments and create the owners' site, Capital Mindset Strategies, on Wix

●Update branding for social media sites

●Content creation, writing blog topics with publication schedule, and creating podcast topics and content

Grace Gow Fine Jewelry, Seattle, WA 02-2022 – 10-2022

Contract Remote Marketing Administrator

●Generating reports using Social Media Platforms (Instagram, Twitter, Facebook)

●Schedule and maintain a calendar for the owner via Google Calendar

●Create, update, and maintain a catalog of marketing materials for prospective clients and existing clients

●Act as an administrative support resource for the owner

●Research information and supporting data in preparation for meetings, work projects, and reports

●Interface and coordinate activities with clients, key management staff, and general team members

●Coordinate with outside vendors such as SEO company

●Assisted with various marketing projects

●Maintained marketing/sales contact list and data

●Administrative liaison within and outside of the company

Avidex Industries, Lake Forest, CA 2019-05 - 2020-10

Senior Marketing Specialist (Laid off due to COVID)

Digital Marketing & Social Media Management

●Identified appropriate marketing channels and target customers for email, social, and ad campaigns

●Create and distribute campaign reports for PPC, Google Ads, social media, and sales to management and executive leaders on a bi-monthly basis

●Tracked KPIs using Google, LinkedIn, or Mailchimp analytics to identify issues, key areas of opportunities, and ways to improve business performance and efficiency

●Prepare and execute all marketing campaigns using the email automation platform MailChimp, and helped set up development/segmentation lists with the D&B Hoovers database program to lead and analyze targeted communications to specific audiences

●Developed and deployed content on social media channels, including Facebook, LinkedIn, Twitter, Yelp, and Glassdoor. I created and updated Google My Business profiles for all 4 locations

●Working closely with the marketing team and AV technology partners to create and execute co-branded marketing and advertising campaigns for lead/demand generation

●Used creative writing skills to write and edit campaign and website content, such as blogs and project profiles. Assisted in developing content to include keywords or phrases that increased website traffic based on best practices, data-driven results, and research

●Company contact with PPC/SEO agency and helped create Google Ads—increased website traffic by 25%.

●Update and create engaging content for its social media profiles for all three companies with Hootsuite. Increased LinkedIn followers by 66%

Kareo & Modulim, Irvine, CA 2018-09 – 2019-04

Marketing Specialist and Communications Writer (Contract)

Medical Software Technology Solutions

●Built campaigns and specific marketing strategies for Kareo and Modulim

●Optimized advertising efforts by developing content for media relations, corporate communications, and news posts

●Produced and installed Modulim's electronic marketing and printed file system

●Established Modulim's budget approval process for tradeshow marketing

●Editorial writing, research, editing, and marketing coordination for Kareo

●Developed a comprehensive U.S. Trade show/conference calendar for Modulim for the next two years

●Input all events and corporate calendar into Basecamp for Modulim

●Worked with Modulim's Marketing Dept to finalize booth design, proposals, and tradeshow equipment and services

●Created invoice process and expense policy procedures for Modulim's KOL Speaker program

Epsilon Agency, San Diego, CA 2018-03 – 2018-09

Social Media Specialist II (Contract)

Advertising and Marketing Agency

●Examined metrics across multiple social channels and suggested ways to optimize performance

●Helped execute digital social ad strategy and analysis using Google and Facebook Analytics—minimal use of Google Tag Manager to tag pages and track the user journey.

●Trend monitoring to optimize performance and apply best practices

●Developed and deployed marketing content for social media

●Increased customer engagement through social media

●Implemented digital media audits, analyzed results, delivered initial findings, and recommended strategies

●Analyzed key performance indicators monthly and applied data analytics to drive future strategic planning

●High competence in running Facebook and Instagram ad campaigns in Ads Manager

●Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers

●Effectively worked with sales account and social media teams to strategize client engagement initiatives

●Created, analyzed, and presented monthly Executive Summaries for high-profile health club clients

Dexcom Inc, San Diego, CA 2015-08 – 2018-02

National Account Specialist

Medical Technologies Manufacturer

●Successfully manage client accounts and develop new business opportunities by building lasting, productive working relationships

●Utilize Salesforce and Oracle to direct customers through the sales process and provide regular updates

●Achieved sales goals and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships

●Worked on insurance benefits investigations and submitted DME authorizations through an online portal

●Utilized Salesforce as a working driver to provide patients with regular updates

●Chosen by the sales department to represent Account Specialists in the newly formed Leadership Council

Global Entertainment Services, Diamond Bar, CA 2006-01 – 2017-02

Admin & Marketing Communications Professional

Entertainment Security Services & Artist Management

●Developed effective communication strategies for company promotion for B2B/B2C clients using a variety of marketing and social media channels

●Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocols

●Managed all organic and paid social media campaigns while continually evaluating performance and adjusting actions

●Created marketing campaigns for artists/businesses using Google AdWords, Facebook Campaign Management, and email marketing programs such as Constant Contact and Mail Chimp

●Created Facebook and Google ads for the company and various artists

●Increased the number of social media fans for a client by 122% worldwide and translated this analysis into actionable insights

●Produced, edited, and distributed press releases and feature articles through numerous media sites

●Successfully manage client accounts and develop new business opportunities by building lasting, productive working relationships


California State University - Fullerton, CA 2004-08– 2006-05

B.A: Communications Public Relations


D&B Hoovers Database software, Hootsuite

MailChimp Email Platform. Basecamp, Slack, Podio

Salesforce, Google Docs & Google Analytics 4, TapClicks Dashboards

Microsoft Office 365 and SharePoint


• Branding • Digital Marketing • Campaign Management • Marketing Automation • PPC/SEO

• Social Media Marketing Management • Increased Website Visits • Blog Content Writing •

• Client Relations and Excellent Communication Skills • Creative/Content Writing

• Multitasking • Critical Thinking

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