Carey Ahlfeldt Kasper

**** ******** ******, #2-714-***-****

Huntington Beach, CA 92648 adz1pl@r.postjobfree.com

Business Development and Acquisitions

Strategic Brand Development and Event

Planning

Sales Management & Customer

Experience Strategy

Business to Business Sales Partnership and

Product Development

Leadership and Employee Training Development

Programs

Managing and Executing Trade Show and

Promotional Plans to Maximize Company

Exposure

Excellent Written and Verbal Communication

Skills

MACKPAC BRANDING, SAN MARCOS, CA

VIP Account Executive (August 2021 – Present)

• Brought in 9 new logos in the first 6 months

• Responsible for new and current account sales, developed strategic solutions for client’s brands including employee recognition programs, marketing programs and customer loyalty customized solutions. Strong relationship building to increase sales

• Brands: Reliant-Rehab, Tin City Distillery, JOSH D, Ocean View Football team, Huntington Beach Recreation department, Pic’N’Save discount stores launch in Whittier location

• Represented the company at trade shows, relationship building, and sourcing new product opportunities for our team.

HALO BRANDED SOLUTIONS, IRVINE, CA

VIP Account Executive (March 2019 – February 2021)

• Brought in 10 new logos in the first 6 months

• Responsible for new and current account sales, developed strategic solutions for world renowned brands including employee recognition programs, marketing programs and customer loyalty customized solutions. Strong relationship building to increase sales

• Brands: VF Corporation (including Timberland, Vans, Jansport), Oakley, Sport of Kings, Travis Mathew, United Artist Relations, Annapurna Pictures, Pic’N’Save discount store launch

• Represented the company and internal and external industry trade shows and client events. VF CORPORATION, COSTA MESA, CA

Public Relations – Contract position (Aug. 2018 – March 2019)

• Launched worldwide communication campaigns in retail sales programs and licensing.

• Public relations cross collaboration with over 15 different business units and international offices

• Responsible for new product merchandising in the top tier retailer showrooms for VIP buyer meetings

ALUMNI PARTNERS, INC., SAN CLEMENTE, CA

Director of Sales & Marketing (Aug. 2010 – June 2017)

• Brought in an average of 10-20 new distributors a month though relationship building, networking, prospecting, and marketing efforts.

• Increased sales by 225% per year and fostered a relationship with our top clients increasing the sales to 75% of our company’s total orders per year. Developing multimillion dollar solutions for key accounts.

• Increased VIP client’s sales from $500,000 to $8,000,000 through my cross sale efforts

• Responsible for all inside and outside sales activities. Sold customized solutions to key clients and companies across several industries: launched multimillion dollar solutions while continuing to prospect and bring in new clients nationwide.

• Designed online marketing programs, social media content, affiliate marketing programs

• Planning, budgeting, and executing 6-9 trade shows per year, arranged all travel reservations, booth set up/dismantle and all logistics. Scheduled executed client meetings at the booth, and private showrooms including catering. Planned and attended private C suite executive dinners with top clients. Experience

Qualifications/Skills

SKECHERS USA, MANHATTAN BEACH, CA

Product Development – Contract Position (Oct. 2009 - June 2010) Marketing Associate (June 2002 - April 2005)

• Helped company rise from the top ten footwear company to the top two in the industry through my strategic marketing efforts and creative campaigns for over 30 licensed brands

• Trained sales team on new products and designed best practices for selling strategies for each new line

• Executing public relations and marketing reports to C suite executives - CEO, CFO, CMO

• Represented the company at all trade shows, scheduled and meetings with top magazine publishers and Skechers licensee executives. Planned and attended VIP dinners/events with top publishers and company executives during trade shows.

California State University of Long Beach, Long Beach - Bachelor of Science, Business Marketing al

Microsoft Suite programs Adobe Illustrator / Photoshop, Mac and PC literate, CRM database, Salesforce Education

Additional Skills

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